How copywriting can influence purchasing decisions
The role of emotion in copywriting and the influence it has on a reader’s purchasing decision is undeniable. Researching the connection between the heartstrings and the purse strings, Lerner, Small, and Loewenstein discovered that feelings of sadness trigger acquisitive neural states in response to a desire to change presently unfavourable circumstances, meaning sadness can – […]
Moving office? Here’s an SEO checklist to ensure your website traffic doesn’t suffer
Moving offices can be extremely stressful, particularly if it’s a long distance change. Ensuring your organic visibility is protected throughout your office move is a key priority which should not be overlooked. Our essential recommendations are hugely impactful to organic performance – especially on a local level – and they can all be implemented easily. 1.Google My […]
5 proven techniques for decreasing your CPCs on Google Ads
As competition increases in the rapidly growing PPC industry, negative effects are being felt, particularly regarding costs per click (CPC). With overall costs per click increasing on Google Ads, it’s advisable to investigate ways of reducing your CPCs whilst remaining competitive in your market. Our 5 recommended techniques can be utilised to help lower your CPCs […]
The Oxford comma – what are the rules?
The Oxford comma is one of the most contentious punctuation marks in the English language, raising disagreements between grammar experts and linguists alike regarding its value and usage. The Oxford Companion to the English Language states: ‘Commas are used to separate items in a list…..usage varies as to the inclusion of a comma before ‘and’ in […]
Mobile first index checklist – is your website ready?
The release of the mobile first index has been greatly anticipated in the SEO industry since early 2015, but it now appears to be closer than ever. Over the past 6 months, Google have been strongly focusing on mobile SEO, providing key tips on how to make sure your website is mobile friendly and which […]
Ideation techniques for effective digital PR brainstorming
Are you struggling to generate ideas for future digital PR campaigns? Maybe you want to simply streamline the ideation process? Adding structure to your ideation sessions or brainstorms can not only create a more time-effective session, but also help a team to work more creatively with the brief they’ve been given. We’ve outlined the core elements […]