Preaching what we practise

A fast website has never been more important. Users don’t have the patience for a slow-loading website and neither does Google. Google introduced the Core Web Vitals (CWV) into their algorithms to determine mobile rankings in June 2021 and, more recently, incorporated the CWV into desktop rankings in February 2022. Ensuring your website adheres to […]

Google Ads is a competitive place by its very nature. Over 90% of all clicks on the search engine go to organic listings, which leaves a much smaller pool of users for advertisers to fight over. Not only that, but of those who do click on ads, the majority go to the advert at the […]

Balancing the demand for new clients with staffing levels is vital for the successful running and growth of your care business. A steady supply of new, quality enquiries is essential to keep occupancy rates and home care services high. To ensure your inbox stays full and your phone keeps ringing, you can implement a range […]

Reaching international customers, and expanding globally, is fast becoming a key objective for many growing companies – and capturing paid search traffic is a great way to gain exposure.  Choosing the right search engine Google covers the vast majority of search traffic in English-speaking countries, but as you set your sights overseas, you’ll almost certainly […]

In recent years, care recruitment has been heavily impacted by Brexit and the COVID-19 pandemic. Now more than ever before, the sector need to find ways to attract new recruits to their care homes and the care sector as a whole. Website’s can play a pivitol role in this. Candidates will almost always check out […]

Earlier this month, Google began rolling out an all-new feature known as multisearch. Whilst this innovative search tool is currently only available as a beta feature in the United States, it’s already sparked plenty of conversation within the worldwide SEO community.  What is multisearch? Multisearch is a way of combining both image and text together […]