Agency growth fuels recruitment drive
It’s been an exciting start to the year at Distinctly with some significant new client wins and some fantastic new additions to the team. For a long time we have focussed on graduate recruitment and we have a great track record of nurturing talent and developing people in our team. With recent growth, the opportunities […]
Lawtons Law – Digital PR campaign of the month
The idea Bike theft has hit an all time high in the past year but shockingly few thieves are actually prosecuted. Distinctly identified a topical digital PR opportunity for their client, Lawtons Law, to highlight this rising issue. Distinctly identified that the problem was particularly prevalent in London, with half of the top ten worst […]
How to write a pitch email to journalists in 3 steps: Example subject lines, story and timing
Give yourself the best chance of journalist coverage with our first-hand knowledge, including a ready-to-use email template! Visit Distinctly’s Digital PR page to find out how we can help you. JUMP TO SECTION Have your email pitch opened – subject lines Engage the journalist – personalisation and tone The email call to action – pitching […]
How to strengthen your website’s trust signals for Google
Back in August 2018, Google released the Medic update which heavily focused on penalising untrustworthy websites in the ‘Your Money Your Life’ (YMYL) categories. This led to the creation of an acronym which touched on three key areas – expertise, authority and trustworthiness, [E-A-T]. Before this update, all of these factors should have naturally featured […]
Common digital PR mistakes and how to avoid them
Digital PR is a craft. One slip-up in the process can be the difference between securing lots of relevant coverage and links for your client, to returning back to the drawing board to pivot your strategy. As marketers, we have all been there. You nurture an idea from the initial brainstorm – from creating the […]
Is Pinterest finally catching up with its advertising competitors?
Over the last few years, Pinterest has been upgrading its advertising toolset. They’re now planning to release new services, along with improved updates to existing features. Pinterest Trends Pinterest Trends has been useful to marketers but really only offered a generic summary of data, rather than diving into the nitty-gritty information we’re all after. The […]