Preaching what we practise

When your online and offline marketing efforts are designed to increase brand awareness, you will often find a higher number of users searching for your brand online. But as your brand grows, there are risks that can impact the performance of these branded searches. We have outlined below potential problem areas to look for within […]

While 2020 has been incredibly challenging for businesses, we have seen some trends and opportunities emerging – some in response to the new digital landscape we face. Here our senior experts share their predictions and the trends they will be watching in 2021. Tom Shurville, Managing Director Data will continue to be a big deal. […]

There are frustrations across the SEO industry with how Google handles metadata within search results. SEOs write optimised and creative meta descriptions for web pages to entice users to engage and click through to a website. Annoyingly, these meta descriptions are sometimes not displayed to users. Google actually rewrites your meta descriptions more than 50% […]

The Facebook Ad platform is a powerful tool for reaching customers across a wide range of different audiences on Facebook and Instagram. At a basic level, businesses can target fans of their page, users who have visited their website or people who fall within predefined audience segments.  With Lookalike Audiences, you can expand the reach […]

The ability to target people by the characteristics of their job is a great selling point for any advertising network. Still, surprisingly there’s very little made of this functionality in most cases, which leaves a lot of businesses defaulting to the most obvious B2B platform, LinkedIn. Now, don’t get me wrong; LinkedIn is the market […]

After a challenging period for the agency over the past few months, we are delighted to announce that we have expanded the team with three exceptional starters who join us in August. In the SEO team, we welcome Abby Fraser as a Junior SEO Executive. Last summer, Abby graduated from the University of Leeds with […]