
SEO SWOT analysis: how, what, why and when
Over the course of the last year or so, I’ve seen some increasingly lively debate around the use and importance of SEO SWOT analysis. Many in the industry argue that when devising SEO strategies, it helps you to prioritise recommended activity by the biggest potential impact on growth – or the biggest threat. Whereas others, […]

Tech SEO mistakes that hinder organic performance
We have produced a number of audits for clients over the years and identified areas where technical performance could be improved. Often, the same mistakes are made, damaging both organic performance and revenue. In this post, we’ll review some of the most common issues and how you can ensure your website’s foundations are technically sound, […]

Utilising awareness days in Digital PR
Nowadays, there seems to be an awareness day for almost anything and everything. With over 80 awareness days and weeks in the UK calendar each year – there are plenty! However, this doesn’t diminish the importance of these milestone dates. Awareness days allow specific groups to be seen and feel heard, bringing a variety of […]

How to create an effective content strategy
When it comes to creating a content strategy that really works, there are several things to consider before you actually create your content. Whether you are a small business looking to build brand awareness or an established company looking to grow your strategy, the same strategic approach to content creation can be applied. What is […]

Celebrating International Men’s Day at Distinctly
November is a key month for raising awareness of men’s physical and mental health. It also celebrates International Men’s Day globally on 19 November each year to recognise the cultural, political and socio-economic achievements of men. So following on from our International Women’s Day blog back in March, we’ve asked the men in the Distinctly […]

Where should your SEO focus be in your first 6 months?
If you’re a business owner or marketing manager, it’s likely that you’ve considered investing in SEO. Depending on your business, marketplace and overall ambitions, SEO could be the perfect fit. However, weighing up your options and understanding what investing in SEO means in terms of strategy, aligning teams and expected results is always important. Hopefully, […]