Preaching what we practise

Rob Laver | 9th March 2023 | Google Ads, Paid Media

Utilising brick-and-mortar data to supercharge Retail Google Ads ROI

Google Ads is increasingly becoming more dependent on data relating to your business and the value of its sales and leads. Searches for “store open” have grown globally by 400% YoY, so for companies with both an online and brick-and-mortar presence, it’s crucial to seamlessly feed in-store value into digital campaigns to see the best […]

Jen Wlodkya | 16th February 2023 | News

Distinctly Academy: recent graduates Q&A

Distinctly Academy is our bespoke internal programme for university graduates, designed to help launch graduates’ careers with us. It includes a transparent onboarding schedule, a full training plan and clear review processes. All is explained in full in our Distinctly Academy Handbook, and further information on working at Distinctly can also be found on our Careers […]

A group of four sitting talking outside a café
Liz Walker | 15th February 2023 | News

Distinctly is one of the UK’s Best Workplaces™ for Wellbeing

Distinctly has officially been named one of the UK’s Best Workplaces™ for Wellbeing 2023 by Great Place to Work®, the global authority on workplace culture. The ongoing support of physical health, financial health, social connection, mental health and digital health are some of the reasons why employees at Distinctly believe it’s a great place to […]

Sam Stebbing | 14th February 2023 | Google Ads, Paid Media

Crafting compelling display assets to enhance campaign performance

With creatives being one of the biggest drivers of digital marketing campaign performance, using the right creative display assets can make or break a campaign. The most compelling ads are the ones that grab the attention of your audience. They draw the user to your website and lead to the completion of a desired action. […]

Liz Walker | 3rd February 2023 | News, Paid Media

Distinctly shortlisted for prestigious UK Paid Media Awards

February has kicked off with some exciting news for Distinctly. Today, we learnt that Distinctly has been shortlisted for four awards including Paid Search Campaign of the Year at the UK Paid Media Awards 2023. Distinctly’s paid media team have worked on some amazing projects in the last twelve months, and we’re delighted to see […]

Ellie Wilson | 26th January 2023 | Organic

Why are customer personas important for SEO?

Customer personas, also known as user or buyer personas, are vital for understanding exactly who uses your product or service. Whilst these personas are useful for every aspect of marketing, they hold a particular importance when it comes to SEO. What is a customer persona? Customer personas are semi-fictional characters that are used to represent […]

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