Preaching what we practise

The digital landscape is constantly evolving and changing and 2024 promises to be no exception with another year of transformation and disruption anticipated. From choppy market conditions, the increased integration of AI to changes to Google search, the senior team at Distinctly has compiled a snapshot of their predictions that will shape the year ahead […]

In SEO, choosing the right keywords is one of the most important areas to get right to maximise your search visibility and ensure you’re attracting valuable organic traffic to your website every month. A well-crafted keyword strategy not only boosts your website’s visibility but also enhances its relevance to users. SEO revolves around understanding the […]

The peak period for online shopping is approaching, with key sales events such as Black Friday and the January sales just around the corner. It’s now more important than ever that your GA4 account is set up to collect accurate data ahead of this busy season. There aren’t many things worse than going to analyse […]

There are many effective link-building strategies used in digital PR to gain high-quality links from relevant online sites and publications to increase a client’s online brand visibility. The internet has opened up many opportunities for brands to connect with their target audience.  Blogging grew in popularity in conjunction with the creation of the World Wide […]

As the cliche goes, the year really has flown by. As well as it is the time to bring out those oversized puffer jackets and Doc Martens, the digital age heralds the latest edition of our favourite time of the year. No, it’s not Christmas; instead, enter the somewhat ominously phrased ‘Black Friday’ (probably needs […]

What is competitor research? In SEO, competitor research is the process of understanding and learning from the brands that are competing against you (and often performing well) for your target keywords. Essentially, it’s about leveraging the competitors that are currently outperforming you to better inform your next strategy. It allows you to understand where other […]