Preaching what we practise

Crafting a content strategy that resonates with your audience is paramount to business success. But how do we ensure our content truly addresses user needs? The answer lies in user research – a powerful tool that uncovers invaluable insights about your target audience.  By understanding the intricacies of user research and its application, we can […]

The last year has seen digital PR campaigns take a bit of a backseat.  With budgets tightened due to the current state of the economy, clients across the board want more bang for their buck. As a result, clients are more hesitant to invest in campaigns, instead opting for less variable and ‘quick-win’ link-building strategies. […]

Spending on digital ads has soared in the UK over the past three years, reaching just shy of £30 billion in 2023: Digital Advertising Expenditure (UK) Source: statista.com This trend is expected to continue over the next five years, and while the reality is that over 90% of this continues to be dominated by a […]

The ability to quantify and explain the value of SEO to stakeholders remains one of the most crucial parts of any agency’s day-to-day. Better communication of how the work being done impacts KPIs and the wider business will lead to stronger client relationships and increased faith in the partnership between agency and client. Many methods […]

Part 2 – My Son is also Named Bort This is Part 2 of seeing if ChatGPT can create a creative campaign similar to our Digital PR agency.  The first one was a relative failure, which you can read about here. The idea is that each campaign increases in complexity in both design and development, […]

The digital PR sector in the UK, well-anchored and navigable, plays in perfect unison with the media landscape. With the tabloid press more commonplace, and journalists more prepared to receive campaigns, the UK market now comes with fewer surprises. A mere 33 miles across the channel, entering the French digital PR market, fairly untapped and […]