Using PPC to break into the dashcam market and increase monthly revenue by 74%

JVC and Kenwood logos

Revenue up

Spend down

Cost per sale down

KENWOOD are an international electronics brand specialising in a range of technologies, from in-car audio systems to in-ear headphones.

The brief

KENWOOD approached Distinctly about entering the UK dashboard camera market, a technology which allows consumers to record visuals from inside their car, for reasons such as insurance or security.

The brief was simple, to get the KENWOOD brand out in front of this audience digitally as much as possible over the next year, and to improve sales and return on investment month on month.

What we delivered

We targeted users who had shown an interest in dashcams either now or in the recent past with Search, Shopping, Display, Remarketing, Social and Video ads across Google, Microsoft, Facebook and YouTube platforms. Campaigns were optimised using keyword, placement and demographic data, in order to steadily improve ROI while maintaining a consistent level of brand awareness.

The results

Over the course of the first year, we increased monthly revenue by 74%, while cutting back on spend by 33%. We have now expanded to Amazon and eBay, and are looking at an aggressive second year of growth.

What the client thought…

“After working together for several years, Distinctly have become our trusted digital partner due to their consistent delivery of high quality work.

“Distinctly are very much part of our extended team, and we trust them to deliver our digital plans on time and on budget, enabling us both to benefit from their experience and dedication in this field.”

Anthony Merrick, Marketing Manager, Kenwood

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