Using paid media to break into the dashcam market and increase monthly revenue by 74%

JVC and Kenwood logos

Revenue up

Spend down

Cost per sale down

About the Watford FC Paid Media case study

  • About the client and the brief
  • What we delivered
  • The results
About the client and the brief Open Tabbed Content

KENWOOD are an international electronics brand specialising in a range of technologies, from in-car audio systems to in-ear headphones.

KENWOOD approached Distinctly about entering the UK dashboard camera market, a technology which allows consumers to record visuals from inside their car, for reasons such as insurance or security.

The brief was simple, to get the KENWOOD brand out in front of this audience digitally as much as possible over the next year, and to improve sales and return on investment month on month.

What we delivered Open Tabbed Content

We targeted users who had shown an interest in dashcams either now or in the recent past with Search, Shopping, Display, Remarketing, Social and Video ads across Google, Microsoft, Facebook and YouTube platforms. Campaigns were optimised using keyword, placement and demographic data, in order to steadily improve ROI while maintaining a consistent level of brand awareness.

The results Open Tabbed Content

Over the course of the first year, we increased monthly revenue by 74%, while cutting back on spend by 33%. We have now expanded to Amazon and eBay, and are looking at an aggressive second year of growth.

Quote From Client

“After working together for several years, Distinctly have become our trusted digital partner due to their consistent delivery of high quality work.

“Distinctly are very much part of our extended team, and we trust them to deliver our digital plans on time and on budget, enabling us both to benefit from their experience and dedication in this field.”

Anthony Merrick, Marketing Manager, Kenwood

Do you want to stand out from the crowd?

"*" indicates required fields


Related Case Studies

Smooth transition from UA to GA4 on eCommerce Shopify website

Amazon Seller Central guidance and support

Google Ads transformed to deliver ROI increase of 130%

Generating a 424% increase in overall revenue

Paid media strategy boosts engagement by 101%

Enhancing visibility and driving new business with a blend of SEO and paid media

Driving paid media leads and conversions even during the Covid-19 pandemic

Delivering a huge boost to conversions, with no rise in monthly media spend

Raising Norwegian conversion levels for DAB car radios dramatically

Streamlining three websites and producing bespoke dashboards to monitor analytics data and traffic

Maximising Black Friday sales using paid media


658% increase in conversions cements search strategy success

Creating visibility and driving sales within the cosmetic treatments sector