While many suggest email marketing has had its day, we know otherwise. Email marketing is a cost effective means of advertising, statistically one of the most effective digital marketing techniques, delivering a measurable ROI.
Branded email marketing can drive sales, increase conversions, build customer loyalty and attract new customers. It’s a great way to build brand awareness, but there’s more to a successful email campaign than simply creating a basic visual and sending it to your customer database. That’s where we come in.
What do we do?
Our team of email marketing specialists use the latest software to create a complete email service, meaning you can hand everything over to us and rest assured your brand is in safe hands.
We’ll take care of everything from the design and content to creating the code, setting up the campaign and sending the email and following up with a comprehensive report so you can see exactly what worked and what didn’t.
We can tell you:
- Who opened your email
- Who clicked through to your site
- The most popular sections of the email
- The least popular sections of the email
- Who unsubscribed from your database
We can use this data to inform future email marketing campaigns, ensuring the content you send to your customers is relevant and beneficial to them, reducing the number of people clicking on ‘unsubscribe’.
If you have a large customer database or you wish to send a tailored message to different customer groups, we can create bespoke emails for each segment.
If you’d prefer, we can train you to use your chosen email marketing software, setting up easy to use templates and providing sample subject lines and copy.
We’ll also make sure you’re compliant with the latest data protection regulations – we will ensure your emails are only sent to customers who have agreed to receive your marketing communication.
How to get in touch: