People PR Digital PR Agency

Put a spotlight on your businesses’ core values and initiative by sharing the voice of your key leaders. The experts at Distinctly will create a people-first strategy to amplify the people behind the brand.


Why do you need a people first digital PR strategy?

  • You would like to know how People PR would benefit your business but you aren’t sure how
  • You don’t know what internal business activity is deemed ‘newsworthy? in the US
  • You have actively avoided promoting your views in case it leads to a crisis
  • Is your industry ever-changing with regular updates in a highly saturated market
  • You want to address and change the reputation of your business
You would like to know how People PR would benefit your business but you aren’t sure how Open Tabbed Content

How does people PR benefit the business?

People PR will benefit your business by connecting people who share the same ideas and values as you, to your brand. Whilst its important to promote your initiatives and commercial success, it shouldn’t be the only approach. This should be coupled with the voices of your leadership who have been responsible for these changes. 

People connect with people, and an increased online presence will allow your audience to get to know those responsible for driving the business forward. This approach can support businesses in increased visibility and trust from their target audiences.

You don’t know what internal business activity is deemed ‘newsworthy? in the US Open Tabbed Content

What does your audience want to know

Whether you’ve recently been nominated for an industry award, have been appointed as a new CEO or have made changes to your Corporate Social Responsibility business model (CSR) we can help you communicate these to strengthen your companies reputation and credibility as an industry leading body. These company updates can be promoted to industry publications where your target market is.

You have actively avoided promoting your views in case it leads to a crisis Open Tabbed Content

Crisis management

Communication is key when it comes to unexpected challenges and without communication it can make or break a businesses reputation. We will make sure to work closely with you and monitor trends in your industry that require transparency and clarity to be communicated with your audience. We will also analyze the issues and risks of commenting on particular topics to continue to uphold your business’s reputation.

Is your industry ever-changing with regular updates in a highly saturated market Open Tabbed Content

Standing out from the crowd

To stand out from competition in a highly saturated market, your people will be what sets you apart. Leveraging your leadership’s voice to share company updates, industry first news and new developments over a traditional press release will provide you with a unique edge. This will enable your key announcements to be directly in front of your target audience.

You want to address and change the reputation of your business Open Tabbed Content

Reinvigorating your brand

We can give the business leaders at your company a voice to influence your business’ reputation. Using the executive’s ideas, concerns and opinions, we will shape the narrative based on your company’s values and achievements to positively influence the position of your business’ reputation.

What our clients are saying

“We were delighted with the outstanding results achieved through our work with Distinctly. The combination of technical skill and creativity, from the detailed data-set retrieval to the sentiment analysis, ensured a comprehensive methodology and valuable links from high-authority publications. The campaign’s ability to tap into the rivalry and history of the NFL, and appeal to a national audience helped ensure relevancy to the product, whilst also maintaining appeal to sports journalists.”

Chloe Chai, Head of Marketing, Marketzoo (

“Distinctly bring the same professionalism to digital marketing as we do to garden wildlife. I’m an expert in my field and it’s a delight to find a company that uphold the same ethics and expertise in their own field.”

Sean McMenemy, Managing Director and Founder, Ark Wildlife

“Distinctly have worked creatively yet concisely to build and promote visibility of Vape Club as a leader within the vaping industry.”

“Our prominence in both local and national news sites to date is encouraging and I look forward to seeing this continue to flourish.”

Dan Marchant, founder and director of Vape Club

Digital PR case studies

Our Digital PR offerings

  • Outreachable content audit
  • Reactive/traditional PR tactics for links
  • International Digital PR
Outreachable content audit Open Tabbed Content

Outreaching existing content

We perform an in-depth audit of your existing blog content to identify opportunities that are already on your website for earning links and coverage. We repurpose this content for outreach to publications and websites, focusing it around trending topics or seasonal events and giving it a catchy newsworthy hook that is attributed to the experts at your business.

Reactive/traditional PR tactics for links Open Tabbed Content

Link building

We use traditional PR tactics to increase brand awareness whilst earning high authority links. 

We identify reactive news opportunities by monitoring media conversations relating to your industry and audience, as well as journalist requests for experts on our media database tools and twitter. We promote pre-approved quotes to relevant press titles in the interest of speed, and also can write comments on your behalf if opportunities are more unique or exclusive. 

We also regularly place thought leadership/byline articles for our clients in top publications – putting you in front of your target audience, establishing a trusted face behind your brand and earning highly relevant and authoritative links at the same time.

International Digital PR Open Tabbed Content

International Digital PR

We can drive brand awareness and increased visibility in international markets, making your business known overseas. Our internal Digital PR team creates tailored strategies suitable to your target location that will maximize results. Gaining coverage in different markets will broaden your brand positioning and enable your business communications to break borders.

Our People PR process

Outreachable content audit

An audit of all existing content on site is conducted, analyzing how ‘newsworthy’ each post is to earn coverage and links. We position this content from the experts internally who can comment or be quoted.

Outreachable content audit

An audit of all existing content on site is conducted, analyzing how ‘newsworthy’ each post is to earn coverage and links. We position this content from the experts internally who can comment or be quoted.


With our in-depth knowledge of the media landscape and what journalists look for, we have a real cutting edge. Our experienced team has built up rapport with journalists and editors at all kinds of publications, from niche industry titles to big nationals. Effective communication and excellent content are key: we provide journalists with stories that sell themselves and they give our clients invaluable coverage.

Media liaison

Engaging with the media is a vital part of what we do. Luckily, we’re pretty darn good at it. Speaking to the right journalists and editors allows us to provide reactivity to our clients. And effective use of the best industry tools allows us to monitor opportunities for your business in real time, as well as making sure our campaigns are landing in the right places at the right time.

Our most recent coverage and links

Awards & Nominations

Speak to a Digital PR specialist

Frequently asked questions about people PR

What is People PR?

People PR, also known as executive and thought leadership, is a PR strategy that allows business leaders to become more visible in their industry. By showcasing the individuals behind the business, this approach fosters a deeper connection between your business and its target audience. When customers can connect the faces of business leaders with the values they uphold, new initiatives, award nominations, charity events and business  updates, it can lead to further commercial success.

We will collaborate closely with you and your leadership team to ensure your voice is heard and your presence is raised in your desired target market. 

Why is People PR important for your business?

In an increasingly competitive and fast-paced market, People PR aims to ensure your voice is heard. As a business leader, your voice and actions can be your most powerful tool. The way you communicate with your audience can determine how they perceive you. 

Our experts will work closely with you to ensure your initiatives and ideas get the attention they deserve, to help you become a prominent leader in your industry.

How can People PR benefit your business?

People PR can offer numerous advantages to your business. From increased trust and credibility, enhanced transparency and authenticity to more engagement from your target audience, partners, investors and stakeholders. We are committed to working closely with you to develop your personal brand and utilize it effectively with your audience. This way, you can gain greater recognition both within your industry and beyond.  

Who is the best person to PR in your business?

This decision often depends on your business’s objectives and the purpose behind your digital PR investment. Are you aiming to showcase production innovation? In this case, your CIO might be well-suited to discuss research and development. Alternatively, if your goal is to communicate your company’s financial performance to attract investor support, profiling your CFO could help drive further growth in this area.

Typically, this will include the individuals responsible for the strategic direction of the business, setting ambitious goals and objectives as well as driving innovation and transformation from within the company. This is usually the board of directors or c-suite executives such as: CEOS, CFOs, COOs and CIOs.  With the support of our specialists they will be able to communicate the company’s vision in the most powerful way possible.

What results can we expect from a Person PR strategy?

At Distinctly, we can increase trust among a very targeted audience such as investors, stakeholders and recruits helping to influence perceptions of an individual and their brand.

We work with a variety of businesses and leaders to create bespoke strategies that increase brand awareness in the industry and with the public.

We can work closely with you to increase the visibility of your businesses core messaging, and values to ensure the positioning is powerful and accurate.

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