People PR Digital PR Agency
Put a spotlight on your businesses’ core values and initiative by sharing the voice of your key leaders. The experts at Distinctly will create a people-first strategy to amplify the people behind the brand.
Why do you need a people first digital PR strategy?
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You would like to know how People PR would benefit your business but you aren’t sure how
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You don’t know what internal business activity is deemed ‘newsworthy? in the US
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You have actively avoided promoting your views in case it leads to a crisis
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Is your industry ever-changing with regular updates in a highly saturated market
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You want to address and change the reputation of your business
How does people PR benefit the business?
People PR will benefit your business by connecting people who share the same ideas and values as you, to your brand. Whilst its important to promote your initiatives and commercial success, it shouldn’t be the only approach. This should be coupled with the voices of your leadership who have been responsible for these changes.
People connect with people, and an increased online presence will allow your audience to get to know those responsible for driving the business forward. This approach can support businesses in increased visibility and trust from their target audiences.
What does your audience want to know
Whether you’ve recently been nominated for an industry award, have been appointed as a new CEO or have made changes to your Corporate Social Responsibility business model (CSR) we can help you communicate these to strengthen your companies reputation and credibility as an industry leading body. These company updates can be promoted to industry publications where your target market is.
Crisis management
Communication is key when it comes to unexpected challenges and without communication it can make or break a businesses reputation. We will make sure to work closely with you and monitor trends in your industry that require transparency and clarity to be communicated with your audience. We will also analyze the issues and risks of commenting on particular topics to continue to uphold your business’s reputation.
Standing out from the crowd
To stand out from competition in a highly saturated market, your people will be what sets you apart. Leveraging your leadership’s voice to share company updates, industry first news and new developments over a traditional press release will provide you with a unique edge. This will enable your key announcements to be directly in front of your target audience.
Reinvigorating your brand
We can give the business leaders at your company a voice to influence your business’ reputation. Using the executive’s ideas, concerns and opinions, we will shape the narrative based on your company’s values and achievements to positively influence the position of your business’ reputation.
Our Digital PR offerings
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Outreachable content audit
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Reactive/traditional PR tactics for links
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International Digital PR
Outreaching existing content
We perform an in-depth audit of your existing blog content to identify opportunities that are already on your website for earning links and coverage. We repurpose this content for outreach to publications and websites, focusing it around trending topics or seasonal events and giving it a catchy newsworthy hook that is attributed to the experts at your business.
Link building
We use traditional PR tactics to increase brand awareness whilst earning high authority links.
We identify reactive news opportunities by monitoring media conversations relating to your industry and audience, as well as journalist requests for experts on our media database tools and twitter. We promote pre-approved quotes to relevant press titles in the interest of speed, and also can write comments on your behalf if opportunities are more unique or exclusive.
We also regularly place thought leadership/byline articles for our clients in top publications – putting you in front of your target audience, establishing a trusted face behind your brand and earning highly relevant and authoritative links at the same time.
International Digital PR
We can drive brand awareness and increased visibility in international markets, making your business known overseas. Our internal Digital PR team creates tailored strategies suitable to your target location that will maximize results. Gaining coverage in different markets will broaden your brand positioning and enable your business communications to break borders.
Our People PR process
Outreachable content audit
Outreachable content audit
Outreach
Media liaison
Our most recent coverage and links
Speak to a Digital PR specialist
Frequently asked questions about people PR
What is People PR?
People PR, also known as executive and thought leadership, is a PR strategy that allows business leaders to become more visible in their industry. By showcasing the individuals behind the business, this approach fosters a deeper connection between your business and its target audience. When customers can connect the faces of business leaders with the values they uphold, new initiatives, award nominations, charity events and business updates, it can lead to further commercial success.
We will collaborate closely with you and your leadership team to ensure your voice is heard and your presence is raised in your desired target market.
Why is People PR important for your business?
In an increasingly competitive and fast-paced market, People PR aims to ensure your voice is heard. As a business leader, your voice and actions can be your most powerful tool. The way you communicate with your audience can determine how they perceive you.
Our experts will work closely with you to ensure your initiatives and ideas get the attention they deserve, to help you become a prominent leader in your industry.
How can People PR benefit your business?
People PR can offer numerous advantages to your business. From increased trust and credibility, enhanced transparency and authenticity to more engagement from your target audience, partners, investors and stakeholders. We are committed to working closely with you to develop your personal brand and utilize it effectively with your audience. This way, you can gain greater recognition both within your industry and beyond.
Who is the best person to PR in your business?
This decision often depends on your business’s objectives and the purpose behind your digital PR investment. Are you aiming to showcase production innovation? In this case, your CIO might be well-suited to discuss research and development. Alternatively, if your goal is to communicate your company’s financial performance to attract investor support, profiling your CFO could help drive further growth in this area.
Typically, this will include the individuals responsible for the strategic direction of the business, setting ambitious goals and objectives as well as driving innovation and transformation from within the company. This is usually the board of directors or c-suite executives such as: CEOS, CFOs, COOs and CIOs. With the support of our specialists they will be able to communicate the company’s vision in the most powerful way possible.
What results can we expect from a Person PR strategy?
At Distinctly, we can increase trust among a very targeted audience such as investors, stakeholders and recruits helping to influence perceptions of an individual and their brand.
We work with a variety of businesses and leaders to create bespoke strategies that increase brand awareness in the industry and with the public.
We can work closely with you to increase the visibility of your businesses core messaging, and values to ensure the positioning is powerful and accurate.
