Digital PR Agency

Specialist digital PR services: top-tier link building the right way. Distinctly’s digital PR strategy gives your brand the chance to reach global headlines. From newsmaking surveys to topical stories, we use our established working relationships with some of the world’s biggest media brands to put your business in the spotlight, especially in the US.


Why do you need a Digital PR Agency?

  • Are you losing online visibility to your competitors?
  • Is your site struggling to gain authority?
  • Are you launching a new product or service?
  • Do you want to share your knowledge and insight?
  • Is your industry ever-changing with regular updates?
Are you losing online visibility to your competitors? Open Tabbed Content

Improve visibility through link building

To differentiate your brand from the competition, you must find a way to stand out online and increase your visibility as much as possible. Gaining visibility online can be increasingly competitive, and is often one of the reasons preventing potential customers from finding you directly. Backlinks can be a crucial factor in determining your google ranking and increasing your online visibility.

Backlinks increase the authority of your site, indicating to Google that you should be ranking higher. Whilst the quantity of backlinks is important, you should really focus on the quality of these links. All backlinks that are built should be relevant and showcase your expertise to contribute positively to your backlink profile

Is your site struggling to gain authority? Open Tabbed Content

Build authority, improve rankings

No matter how good your content and SEO is, digital PR can play a huge role in allowing you to gain more authority. 

From large data-led visual campaigns, to more traditional link building methods, digital PR can cater to different needs, budgets and businesses. You can even utilize experts within your business to comment on breaking news stories and trends. 

Reactive methods of link building and outreaching existing content is an efficient way to build high quality, relevant links from top-tier publications.

Are you launching a new product or service? Open Tabbed Content

Make your audience aware of a new product or service

When launching a new product or service it’s important for people to hear about it and digital PR can play a huge part in this.

Digital PR goes beyond just building brand awareness and brand building to earn coverage in relevant publications, but will also help build authority, and therefore rankings. Making sure outreach is localized in the US is crucial to ensure your target audience is noticing you.  

We can help with the launch of a new product or service by framing relevant stories, angles and ideas around the product to build the excitement and anticipation.

Do you want to share your knowledge and insight? Open Tabbed Content

Become thought leaders

As the expert in your field, your knowledge and insight within your team will be second to none. You probably already keep up to date with the latest industry updates and latest trends, perhaps in your online content.  

If the content is already there, why not use it? An Outreachable Content Audit can be carried out by our digital PR team to analyze the depth and breadth of your online content. Looking at your blogs and news pages we can see if there is outreach value in those pieces.

Is your industry ever-changing with regular updates? Open Tabbed Content

Stay relevant with reactive PR

It can sometimes feel impossible to keep up with constant news stories and industry updates, but we are here to help!

Reactive digital PR is an efficient solution for your business when there are regular updates and news stories in your industry that you can assign expert commentary and opinion to. Our team has watertight processes that allow us to proactively react to news stories using pre-approved expert comments and quotes ensuring you are the first to comment.

What our clients are saying

“We were delighted with the outstanding results achieved through our work with Distinctly. The combination of technical skill and creativity, from the detailed data-set retrieval to the sentiment analysis, ensured a comprehensive methodology and valuable links from high-authority publications.”

Chloe Chai, Head of Marketing at Marketzoo

“Our prominence in both local and national news sites to date is encouraging and I look forward to seeing this continue to flourish.”

Dan Marchant, Founder and Director of Vape Club

“I highly recommend working with Distinctly. They have extensive knowledge of the SEO and PR landscape, and channel this into creative ideas that lead to tangible results.“

Ameilia Costanzo, SEO Manager, YuMOVE

Digtial PR case studies

Our Digital PR offerings

  • Data-led campaigns
  • Link building
  • Reactive / traditional PR tactics for links
  • Outreachable content audit
Data-led campaigns Open Tabbed Content

Data-led campaigns

Includes various approaches like using ‘found’ datasets that are publicly available, creating our own authoritative datasets, sending Freedom of Information requests and analyzing results, conducting surveys.

These campaigns are creative and unique, – they are authoritative stories that journalists love. We usually send out a press release that packages up the story, linking back to a full report on your website.

Link building Open Tabbed Content

Link building

Our strategies for getting links expand wider than just journalists and publications – there’s so many websites out there and we are experts at leveraging as many of them as possible that are relevant to your business! 

Converting existing brand mentions, utilizing existing resources on your website and sharing with resource pages/’useful links’. We can also create resources that we believe will be ‘linkable’ – this is a great strategy to get high authority links from universities, government websites.

Reactive / traditional PR tactics for links Open Tabbed Content

Reactive / traditional PR tactics for links

We use traditional PR tactics to increase brand awareness whilst earning high authority links. 

We identify reactive news opportunities by monitoring media conversations relating to your industry and audience, as well as journalist requests for experts on our media database tools and twitter. We promote pre-approved quotes to relevant press titles in the interest of speed, and also can write comments on your behalf if opportunities are more unique or exclusive. 

We also regularly place thought leadership / byline articles for our clients in top publications – putting you in front of your target audience, establishing a trusted face behind your brand and earning highly relevant and authoritative links at the same time.

Outreachable content audit Open Tabbed Content

Outreachable content audit

We perform an in-depth audit of your existing blog content to identify opportunities that are already on your website for earning links and coverage. We repurpose this content for outreach to publications and websites, focussing it around trending topics or seasonal events and giving it a catchy newsworthy hook.

Our Digital PR process

Ideation and research

It all starts with a great idea. And these ideas come from our regular knowledge-sharing sessions – and understanding exactly what journalists want. We’ll then strategise digital PR campaigns, fine-tuning them using your inside knowledge. Having agreed upon an approach, you can sit back and let us do the work: we create material, handle media relations and deliver headlines and links. This is the stage where we would undertake an audit of content on site and competitor research.

Ideation and research

It all starts with a great idea. And these ideas come from our regular knowledge-sharing sessions – and understanding exactly what journalists want. We’ll then strategise digital PR campaigns, fine-tuning them using your inside knowledge. Having agreed upon an approach, you can sit back and let us do the work: we create material, handle media relations and deliver headlines and links. This is the stage where we would undertake an audit of content on site and competitor research.

Data crunching and content production

Bringing the idea to life. We have talented data specialists in house that allow us to have a unique and credible approach to data. We have a team of in-house copywriting experts who produce high-quality content to tight deadlines. Digital PR specialists are able to provide comment and thought leadership articles that just need to be signed off.

Outreach and media liaison

Engaging with the media is a vital part of what we do. Speaking to the right journalists and editors allows us to provide reactivity to our clients. And effective use of the best industry tools allows us to monitor opportunities for your business in real time, as well as making sure our campaigns are landing in the right places at the right time. With our in-depth knowledge of the media landscape and what journalists look for, we have a real cutting edge. Our experienced team has built up rapport with journalists and editors at all kinds of publications, from niche industry titles to big nationals. Effective communication and excellent content are key: we provide journalists with stories that sell themselves and they give our clients invaluable coverage.

Build national and industry links on top-tier publications

Awards & Nominations

Speak to a Digital PR specialist

Frequently asked questions about Digital PR

What are the benefits of a digital PR agency in the US?

Building links and coverage to your site from online publications contributes to your SEO strategy, building authority and increased rankings. Digital PR includes different tactics that achieve this. As well as this, coverage builds brand awareness, helps to gain exposure placing you in front of your target markets and demographics, establishing an authoritative voice in your industry and being the ‘go-to’.

Why do I need a digital PR agency?

A digital PR agency handles the strategy from start to finish using industry insights and team experience to navigate your desired market. Digital PR works best at scale and having a dedicated team to work on building your brand, increasing your authority and securing more online visibility is vital. Our team at Distinctly can help you to position yourself as a thought leader gaining coverage worldwide.

Our team at Distinctly has a lot of experience understanding what journalists are looking for and how to achieve top tier coverage worldwide.

What are high quality links and coverage in the US?

Search always needs to come first and therefore, relevancy is of the most importance when building links and coverage. High quality can mean two things from an SEO perspective as well as PR. Authority of the referring domain is an integral part of our strategy, including the relevance of the publication and content structuring how we build bespoke media lists for all promotion.

How does digital PR work alongside traditional PR?

We believe that traditional PR and digital work best when working together, we can integrate our plans and promotion to align with internal teams to maximize success.

How does digital PR reporting work?

Reporting on link totals and domain rating is the minimum that is required when reporting on digital PR. Analysis of anchor text, level of coverage (no-follow, follow and brand mention) will give a better understanding of the success of the digital PR campaign. Performance based metrics can be attributed to digital PR looking at organic traffic, keywords and health of your backlink profile.

Latest Digital PR insights

5 Tips For Creating a ‘Proactive’ Reactive PR Strategy

16 February 2024

Why you need Digital PR as a part of your SEO strategy

2 February 2024

Which YouTuber swears the most?

19 January 2024

Adapting Strategies in Digital PR: 2024 and Beyond

21 December 2023

Digital PR in the legal industry

18 December 2023

The value of bloggers in Digital PR link-building: unlocking valuable online reach

8 November 2023

The key skills needed to become successful in Digital PR

20 October 2023

Brighton SEO reflections – ethical PR practices and our responsibility to the industry

20 October 2023

Ideate, Test, Execute: Using ChatGPT to Build Creative Campaigns

5 September 2023

Digital PR in Spain: an unexplored opportunity

31 August 2023

Artificial Intelligence … Revolution or Revamp?

30 August 2023

How starting with the right data drives US digital PR success

3 August 2023

Data-driven Digital PR: from numbers to narrative

17 January 2023

Utilising awareness days in Digital PR

29 November 2022

Leveraging data collection for PR campaign success

17 October 2022

Digital PR ideation: specks of gold in a sea of mud

22 September 2022

How to create an effective People PR strategy

13 July 2022


Expert Comments: why and how to use them in digital PR campaigns

24 May 2022


How we built top-tier links and increased ranking position in the financial sector

25 April 2022


Our favourite twitter threads for digital PR inspiration

7 February 2022

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Digital marketing in 2022: the trends to look out for

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The Campaign Reangle: How to reuse digital PR content to secure further results

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Groomarts – Digital PR Campaign of the Month

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Zalando – Digital PR Campaign of the Month

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Ark Wildlife – Campaign of the Month

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Campaign ideas for digital PR: How to add certainty into your ideation process

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Lawtons Law – Digital PR campaign of the month

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How to write a pitch email to journalists in 3 steps: Example subject lines, story and timing

26 March 2021

Common digital PR mistakes and how to avoid them

22 March 2021