International Digital PR Agency

Specialist digital PR services: top-tier links built the right way. A digital PR strategy from Distinctly gives your brand the chance to become the headline. From newsmaking surveys to topical stories, we use our established working relationships with some of the world’s biggest media brands to shine a light on your business.

 

Why do you need an international digital PR agency?

  • Your business has multiple priority markets
  • You are looking to build visibility in a new market
  • You aren’t familiar with the nuances around journalism outside of the UK
  • You are looking to build stronger authority
  • You don’t have the budget to do large scale campaigns
Your business has multiple priority markets Open Tabbed Content

Multiple markets

Having a combined digital PR strategy is the solution to ensure maximum results in all priority markets. Not only do we focus on strategic campaigns that are relevant and suited to all, we create specific campaigns and link building strategies designed for each individual market to create a solid combined approach.

We understand the importance of aligning your goals,, by working alongside your team we can build visibility where it’s needed most.

You are looking to build visibility in a new market Open Tabbed Content

Building visibility

When expanding a product or service into a new market, digital PR is a key service in building brand awareness and anticipation in that new market. Gaining coverage in relevant top-tier publications will build authority, improving your online visibility and rankings in front of your target demographic.

The team at Distinctly can help with the launch of a new product or service by pitching relevant stories, angles and ideas to build excitement and anticipation in the market.

You aren’t familiar with the nuances around journalism outside of the UK Open Tabbed Content

Journalism outside of the UK

Different European countries are more familiar with digital PR than others and this can influence the strategy we use to gain coverage. The team at Distinctly have expertise in outreaching to various markets and which approach is best suited.

In markets where digital PR isn’t as prominent, we place a great emphasis on the value added for journalists. In these circumstances digital PR goes beyond link building as we can harness engagement, brand awareness and meaningful conversations.

 

You are looking to build stronger authority Open Tabbed Content

Building authority

One key aspect to look at when building authority and boosting online visibility is relevancy. High quality coverage not only means publications with high domain ratings but also relevancy. 

Our team carefully target relevant sites, choose what campaign ideas are relevant for a client and how we build our media lists 

These relevant and high quality links are key to creating a healthy backlink profile leading to great organic visibility and rankings.

You don’t have the budget to do large scale campaigns Open Tabbed Content

Lacking budget

Depending on your businesses needs, objectives and budgets, digital PR can be scalable to suit all. Our team will conduct various audits to understand what strategy would be the best fit to achieve your goals, taking into account different forms of link building. 

After we consider the right strategy for you, we can sort a monthly retainer for your needs.

What our clients are saying

“We were delighted with the outstanding results achieved through our work with Distinctly. The combination of technical skill and creativity, from the detailed data-set retrieval to the sentiment analysis, ensured a comprehensive methodology and valuable links from high-authority publications.”

Chloe Chai, Head of Marketing at Marketzoo

“Our prominence in both local and national news sites to date is encouraging and I look forward to seeing this continue to flourish.”

Dan Marchant, Founder and Director of Vape Club

“I highly recommend working with Distinctly. They have extensive knowledge of the SEO and PR landscape, and channel this into creative ideas that lead to tangible results.“

Ameilia Costanzo, SEO Manager, YuMOVE

Digital PR case studies

Our Digital PR offerings

  • Data-led campaigns
  • Link building
  • Reactive / traditional PR tactics for links
  • Outreachable content audit
Data-led campaigns Open Tabbed Content

Data-led campaigns

Includes various approaches like using ‘found’ datasets that are publicly available, creating our own authoritative datasets, sending Freedom of Information requests and analyzing results, conducting surveys.

These campaigns are creative and unique, – they are authoritative stories that journalists love. We usually send out a press release that packages up the story, linking back to a full report on your website.

Link building Open Tabbed Content

Link building

Our strategies for getting links expand wider than just journalists and publications – there’s so many websites out there and we are experts at leveraging as many of them as possible that are relevant to your business! 

Converting existing brand mentions, utilizing existing resources on your website and sharing with resource pages/’useful links’.

Reactive / traditional PR tactics for links Open Tabbed Content

Reactive / traditional PR tactics for links

We use traditional PR tactics to increase brand awareness whilst earning high authority links. 

We identify reactive news opportunities by monitoring media conversations relating to your industry and audience, as well as journalist requests for experts on our media database tools and twitter. We promote pre-approved quotes to relevant press titles in the interest of speed, and also can write comments on your behalf if opportunities are more unique or exclusive. 

We also regularly place thought leadership / byline articles for our clients in top publications – putting you in front of your target audience, establishing a trusted face behind your brand and earning highly relevant and authoritative links at the same time.

Outreachable content audit Open Tabbed Content

We perform an in-depth audit of your existing blog content to identify opportunities that are already on your website for earning links and coverage. We repurpose this content for outreach to publications and websites, focussing it around trending topics or seasonal events and giving it a catchy newsworthy hook.

Our international PR process

Ideation and research

It all starts with a great idea. And these ideas come from our regular knowledge-sharing sessions – and understanding exactly what journalists want. We’ll then strategise digital PR campaigns, fine-tuning them using your inside knowledge. Having agreed upon an approach, you can sit back and let us do the work: we create material, handle media relations and deliver headlines and links. This is the stage where we would undertake an audit of content on site and competitor research.

Ideation and research

It all starts with a great idea. And these ideas come from our regular knowledge-sharing sessions – and understanding exactly what journalists want. We’ll then strategise digital PR campaigns, fine-tuning them using your inside knowledge. Having agreed upon an approach, you can sit back and let us do the work: we create material, handle media relations and deliver headlines and links. This is the stage where we would undertake an audit of content on site and competitor research.

Data crunching and content production

Bringing the idea to life. We have talented data specialists in house that allow us to have a unique and credible approach to data. We have a team of in-house copywriting experts who produce high-quality content to tight deadlines. Digital PR specialists are able to provide comment and thought leadership articles that just need to be signed off.

Outreach and media liaison

Engaging with the media is a vital part of what we do. Speaking to the right journalists and editors allows us to provide reactivity to our clients. And effective use of the best industry tools allows us to monitor opportunities for your business in real time, as well as making sure our campaigns are landing in the right places at the right time. With our in-depth knowledge of the media landscape and what journalists look for, we have a real cutting edge. Our experienced team has built up rapport with journalists and editors at all kinds of publications, from niche industry titles to big nationals. Effective communication and excellent content are key: we provide journalists with stories that sell themselves and they give our clients invaluable coverage.

Our most recent coverage and links

Awards & Nominations

Speak to a Digital PR specialist

Frequently asked questions about international digital PR

What are the benefits of a digital PR agency?

Digital PR is a service that builds links and coverage to your site from online publications to build authority and increase organic rankings. Whilst digital PR and SEO go hand in hand, the benefits of digital PR go beyond just benefiting SEO. Links help build brand awareness, establish trust and authority with your target audience, and provide content to share on social media to achieve greater social media engagement.

What are the benefits of exposure in multiple markets?

Recent Google updates have highlighted the importance of building quality links. Topical relevance is key in improving online visibility, positioning your business higher in ranking and localized searches. Gaining coverage in different markets can help build brand awareness and exposure or even launch a new product offering in a new location.

How do you overcome language and cultural differences?

International link building has to focus on the bigger picture.  Digital PR can harness authentic engagement, boost brand awareness and drive meaningful conversions. This approach means outreach and concepts can be tailored to suit the country and even region being outreached to to maximize results.

How do you adapt strategies based on markets?

Our team of experts have an in-depth knowledge of how journalists receive and react to digital PR professionals and the best way to communicate and pitch stories. We create bespoke media lists and press releases for each client and campaign to ensure the correct strategy is in place to suit your audience.

Is media coverage and links guaranteed?

As much as we would love to guarantee links and coverage, it isn’t always possible as we earn coverage not pay for it. We can promise, however, to commit to treating every client’s budget as our own and constantly strategizing and pivoting to achieve the best results possible.

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