Reactive Digital PR Agency
Utilize your expertise and insights to feature in the 24/7 news cycle, reacting to trending stories ahead of competition.
Why do you need a reactive digital PR agency?
-
You don’t have the time to comment on breaking news stories
-
You need to make your content go further
-
You don’t know how to pitch stories to the media that will generate links
-
You would like to gain more online visibility but you are not sure how
-
You don’t know how to facilitate crisis communications so you’ve avoided sharing your views with the media
Need time to comment?
A key goal of digital PR is to elevate how you and your business are viewed as an industry authority. At Distinctly, we will work alongside you to boost your online presence and brand reputation through our relationships with the media.
By monitoring the news agenda we can quickly respond to relevant news stories that are time-sensitive. We make sure we are one step ahead by using search listening tools that give us that competitive advantage.
Pushing your content
If you have the content, we can make it go further by putting your insights and updates in front of national and even global audiences. Whether you regularly update your blog, share weekly newsletters with key insights or keep your audience updated with internal business updates, we can help by promoting your existing content.
Pitching stories to the media
If a press release is poorly written, it will get lost in the noise and get deleted so it’s important you grab the attention of your target from the start. Our team are experts in pitching to make you and your business stand out.
Gaining more visibility
Reactive PR will help put you and your business in front of national and global audiences. We can boost brand awareness, build credibility and position you in front of your target audience through this approach.
Facilitating crisis communications
The specialists at Distinctly will position you favorably in the media to boost your business’s reputation. Businesses of all sizes and industries can experience a crisis at any time. We encourage you to share your voice, but we will ensure it aligns with the media landscape and current conversation.
Our Digital PR offerings
-
Data-led campaigns
-
Link building
-
International Digital PR
Data-led campaigns
Include various approaches like using ‘found’ datasets that are publicly available, creating our own authoritative datasets, sending Freedom of Information requests and analyzing results and conducting surveys.
These campaigns are creative and unique, – they are authoritative stories that journalists love. We usually send out a press release that packages up the story, linking back to a full report on your website.
Link building
Our strategies for generating links expand wider than just journalists and publications – our bread and butter is traditional link building. This includes: Converting existing brand mentions, utilizing existing resources on your website and targeting competitors’ broken links. We can also create resources that we believe will be ‘linkable’ – this is a great strategy to drive high authority links from universities, and government websites.
International Digital PR
We can drive brand awareness and increased visibility in international markets, making your business known overseas. Our internal Digital PR team creates tailored strategies suitable to your target location that will maximize results. Gaining coverage in different markets will broaden your brand positioning and enable your business communications to break borders.
Our Reactive PR process
Outreachable content audit
Outreachable content audit
Outreach
Media liaison
Our most recent coverage and links
Speak to a Digital PR specialist
Frequently asked questions about reactive digital PR
What is Reactive PR?
Reactive PR is an approach to securing valuable links and coverage by monitoring headlines of top-tier publications, local press and trade media, for breaking stories that your business can contribute to through offering insight, expert comment and data.
Through conducting an ‘Outreachable Content Audit’ that can be used all year round, we are able to respond to journalists rapidly. Whether you want to be featured in the US’s biggest household news titles, niche industry publications or local media, we can put your business in the spotlight.
Why is Reactive PR important?
Reactive PR is an approach to securing valuable links and coverage by monitoring headlines of top-tier publications, local press and trade media, for breaking stories that your business can contribute to through offering insight, expert comment and data.
Through conducting an ‘Outreachable Content Audit’ that can be used all year round, we are able to respond to journalists rapidly. Whether you want to be featured in the biggest household news titles in the US, niche industry publications or local media, we can put your business in the spotlight.
Would Reactive PR work for us?
Speed is one of the most important aspects when it comes to reactive PR. Working against the rapidly changing news cycle, competition and tight journalist deadlines requires businesses to act fast. Our ‘Proactive Reactive’ approach means we prepare the content we will promote in advance such as draft comments on your behalf. Journalists will occasionally ask for interviews or exclusive commentary at the last minute, and in these instances being the voice journalists can go to increases our chance of success.
Why does Reactive PR work?
Journalists are always on the lookout for trusted and authoritative sources to validate their stories and this is where reactive PR comes in. As experts we can provide them the information they need quickly allowing them to write a newsworthy story.
By offering a unique point of view, or additional insight on a trending issue, regularly, we can represent you as a credible source of information for future opportunities. By providing a unique perspective or additional insight on a trending issue this will ensure your voice has a platform for the industry you work in.
Are links and coverage guaranteed?
As much as we would love to guarantee links and coverage, it isn’t always possible as all our coverage is earned rather than paid. Pitching your business and insights to a journalist on a regular basis can open the door to future opportunities and collaborations.
