Reactive Digital PR Agency

Utilize your expertise and insights to feature in the 24/7 news cycle, reacting to trending stories ahead of competition.

 

Why do you need a reactive digital PR agency?

  • You don’t have the time to comment on breaking news stories
  • You need to make your content go further
  • You don’t know how to pitch stories to the media that will generate links
  • You would like to gain more online visibility but you are not sure how
  • You don’t know how to facilitate crisis communications so you’ve avoided sharing your views with the media
You don’t have the time to comment on breaking news stories Open Tabbed Content

Need time to comment?

A key goal of digital PR is to elevate how you and your business are viewed as an industry authority. At Distinctly, we will work alongside you to boost your online presence and brand reputation through our relationships with the media.

By monitoring the news agenda we can quickly respond to relevant news stories that are time-sensitive. We make sure we are one step ahead by using search listening tools that give us that competitive advantage.

You need to make your content go further Open Tabbed Content

Pushing your content

If you have the content, we can make it go further by putting your insights and updates in front of national and even global audiences. Whether you regularly update your blog, share weekly newsletters with key insights or keep your audience updated with internal business updates, we can help by promoting your existing content.

You don’t know how to pitch stories to the media that will generate links Open Tabbed Content

Pitching stories to the media

If a press release is poorly written, it will get lost in the noise and get deleted so it’s important you grab the attention of your target from the start. Our team are experts in pitching to make you and your business stand out.

You would like to gain more online visibility but you are not sure how Open Tabbed Content

Gaining more visibility

Reactive PR will help put you and your business in front of national and global audiences. We can boost brand awareness, build credibility and position you in front of your target audience through this approach.

You don’t know how to facilitate crisis communications so you’ve avoided sharing your views with the media Open Tabbed Content

Facilitating crisis communications

The specialists at Distinctly will position you favorably in the media to boost your business’s reputation. Businesses of all sizes and industries can experience a crisis at any time. We encourage you to share your voice, but we will ensure it aligns with the media landscape and current conversation.

What our clients are saying

“We were delighted with the outstanding results achieved through our work with Distinctly. The combination of technical skill and creativity, from the detailed data-set retrieval to the sentiment analysis, ensured a comprehensive methodology and valuable links from high-authority publications. The campaign’s ability to tap into the rivalry and history of the NFL, and appeal to a national audience helped ensure relevancy to the product, whilst also maintaining appeal to sports journalists.”

Chloe Chai, Head of Marketing, Marketzoo (Betting.com)

“Distinctly bring the same professionalism to digital marketing as we do to garden wildlife. I’m an expert in my field and it’s a delight to find a company that uphold the same ethics and expertise in their own field.”

Sean McMenemy, Managing Director and Founder, Ark Wildlife

“Distinctly have worked creatively yet concisely to build and promote visibility of Vape Club as a leader within the vaping industry.”

“Our prominence in both local and national news sites to date is encouraging and I look forward to seeing this continue to flourish.”

Dan Marchant, founder and director of Vape Club

Digital PR case studies

Our Digital PR offerings

  • Data-led campaigns
  • Link building
  • International Digital PR
Data-led campaigns Open Tabbed Content

Data-led campaigns

Include various approaches like using ‘found’ datasets that are publicly available, creating our own authoritative datasets, sending Freedom of Information requests and analyzing results and conducting surveys.

These campaigns are creative and unique, – they are authoritative stories that journalists love. We usually send out a press release that packages up the story, linking back to a full report on your website.

Link building Open Tabbed Content

Link building

Our strategies for generating links expand wider than just journalists and publications – our bread and butter is traditional link building. This includes: Converting existing brand mentions, utilizing existing resources on your website and targeting competitors’ broken links. We can also create resources that we believe will be ‘linkable’ – this is a great strategy to drive high authority links from universities, and government websites.

International Digital PR Open Tabbed Content

International Digital PR

We can drive brand awareness and increased visibility in international markets, making your business known overseas. Our internal Digital PR team creates tailored strategies suitable to your target location that will maximize results. Gaining coverage in different markets will broaden your brand positioning and enable your business communications to break borders.

Our Reactive PR process

Outreachable content audit

An audit of all existing content on site is conducted, analyzing how ‘newsworthy’ each post is to earn coverage and links. We position this content from the experts internally who can comment or be quoted.

Outreachable content audit

An audit of all existing content on site is conducted, analyzing how ‘newsworthy’ each post is to earn coverage and links. We position this content from the experts internally who can comment or be quoted.

Outreach

With our in-depth knowledge of the media landscape and what journalists look for, we have a real cutting edge. Our experienced team has built up rapport with journalists and editors at all kinds of publications, from niche industry titles to big nationals. Effective communication and excellent content are key: we provide journalists with stories that sell themselves and they give our clients invaluable coverage.

Media liaison

Engaging with the media is a vital part of what we do. Luckily, we’re pretty darn good at it. Speaking to the right journalists and editors allows us to provide reactivity to our clients. And effective use of the best industry tools allows us to monitor opportunities for your business in real time, as well as making sure our campaigns are landing in the right places at the right time.

Our most recent coverage and links

Awards & Nominations

Speak to a Digital PR specialist

Frequently asked questions about reactive digital PR

What is Reactive PR?

Reactive PR is an approach to securing valuable links and coverage by monitoring headlines of top-tier publications, local press and trade media, for breaking stories that your business can contribute to through offering insight, expert comment and data. 

Through conducting an ‘Outreachable Content Audit’ that can be used all year round, we are able to respond to journalists rapidly. Whether you want to be featured in the US’s biggest household news titles, niche industry publications or local media, we can put your business in the spotlight.

Why is Reactive PR important?

Reactive PR is an approach to securing valuable links and coverage by monitoring headlines of top-tier publications, local press and trade media, for breaking stories that your business can contribute to through offering insight, expert comment and data. 

Through conducting an ‘Outreachable Content Audit’ that can be used all year round, we are able to respond to journalists rapidly. Whether you want to be featured in the biggest household news titles in the US, niche industry publications or local media, we can put your business in the spotlight.

Would Reactive PR work for us?

Speed is one of the most important aspects when it comes to reactive PR. Working against the rapidly changing news cycle, competition and tight journalist deadlines requires businesses to act fast. Our ‘Proactive Reactive’ approach means we prepare the content we will promote in advance such as draft comments on your behalf. Journalists will occasionally ask for interviews or exclusive commentary at the last minute, and in these instances being the voice journalists can go to increases our chance of success.

Why does Reactive PR work?

Journalists are always on the lookout for trusted and authoritative sources to validate their stories and this is where reactive PR comes in. As experts we can provide them the information they need quickly allowing them to write a newsworthy story.

By offering a unique point of view, or additional insight on a trending issue, regularly, we can represent you as a credible source of information for future opportunities. By providing a unique perspective or additional insight on a trending issue this will ensure your voice has a platform for the industry you work in.

Are links and coverage guaranteed?

As much as we would love to guarantee links and coverage, it isn’t always possible as all our coverage is earned rather than paid. Pitching your business and insights to a journalist on a regular basis can open the door to future opportunities and collaborations.

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