Surveys are a highly effective way of establishing authority and relevance in an industry by creating unique, linkable data that nobody has seen before – driving the news rather than following it. This makes surveys useful not only as a link-building tactic but as a way to target content precisely to your audience, confident that they will engage with it.
Guarantor Loan Comparison is a free impartial comparison website for guarantor loans in the UK. The company was founded in 2014 and is based in London. We worked with Guarantor Loan Comparison to address rankings issues and to restore visibility in SERPs.
Implementing the findings of our audit, we fixed the technical architecture of the site and funnelled the site’s domain authority to key landing pages. We increased the depth of content on key landing pages, producing high quality copy which we optimised with key search terms in order to rank as highly as possible.
Advising on SEO best practice for a full site redevelopment - including site map structure and optimised copy for landing pages - led to an all-time high in enquiries a month after the site launch, with key pages continuing to climb the SERP rankings.
To improve the organic visibility of the new Southampton COSMO restaurant and to increase awareness of the branch in the local area, we ran a blogger night at the restaurant, achieving authoritative links and radio exposure.
Utilising content marketing and leveraging brand equity to engage some of the most influential interior design writers and journalists, we achieved quality back links and a position 2 SERP ranking, with further potential for through social channels.
To appear on page one and two for as many key search terms as possible, we created shareable assets to be seeded throughout animal-loving communities. We built brand trust, advocacy and engagement; leading to natural citations, links and media coverage.
To drive incremental traffic through improved keyword performance, we planned a campaign of on-page optimisation, local citations, directory management and compelling shareable content. We drove high-quality natural links to boost domain credibility.