links to the CX Network site
increase in in new users
pieces of coverage
About the CX Network Digital PR case study
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About the client and the brief
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What we delivered
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The results
CX Network is the online community for global customer experience, service, insight and marketing professionals who are leveraging customer management strategies to increase customer acquisition and loyalty. CX Network offers its 31,000 members invitations to attend global customer experience events and webinars, arrange networking opportunities for its extensive community and release a variety of market reports throughout the year outlining the latest customer experience data and statistics.
CX Network approached Distinctly to help increase its backlink profile. The objective was to increase links from reputable and contextually relevant sources utilising existing content from the guides section of the site, upcoming webinars and upcoming data report releases.
The strategy also incorporated building brand awareness and credibility from within the customer experience space.
As part of our onboarding, we began activity with a sweep of existing brand mentions to ensure that all online references to CX Network were appropriately hyperlinked.
Following the release of the annual Global State of CX Report, we focused our attention on producing a press release, per month, which focused on a newsworthy data finding from the report. The topics ranged from: AI usage and ethics, data analytics investments, customer convenience, customer behaviour trends and data privacy. These topics stood out to us the most as we could see from our research that they were frequently discussed in the publications we wanted to target and the data provided a solution or further insight to the conversation.
Each press release featured a link back to the Global State of CX report as well as an additional link to a relevant guide most aligned with the topic to increase links to deeper pages on the website.
We were able to deliver 49 links back to CX Network. Just 19 links were to the homepage, the rest were to the Global State of CX report, the ‘guides’ section of the website and relevant webinar pages that were aligned with the topic. We achieved placements in 4 of the top 10 customer experience magazines on Feedspot’s list including Customer Experience Magazine, CX Dive, Destination CRM and CX Focus Magazine Australia, totaling a combined readership of 101,000 readers. We generated 17 unlinked placements with Retail Customer Experience, Destination CRM, Digitisation World and Retail Technology Review. Our outreach activities also led to a placement in The Wise Marketer’s August newsletter. The newsletter is circulated to 14,000 subscribers and generates up to 12,000 organic visits per month.
Quote From Client
“Working with Distinctly was a good experience. The team was very responsive and communicative throughout the entire project. They kept us informed every step of the way, with regular bi-weekly calls and detailed tracker updates that highlighted their activities and results with driving backlinks to our site. This helped us have a good overview of the progress and strategies being implemented.
They were always receptive to our feedback and made necessary adjustments to our content strategy. Additionally, we noticed a significant improvement in the relevance and volume of backlinks they generated for us over the course of the project. We valued the partnership and consider Distinctly a supportive and effective SEO partner”
Sumit Dutta, Head of Digital Marketing, IQPC
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