London Influencer Marketing agency
Find your next brand ambassadors with influencer marketing
Let leading influencers and prospective brand ambassadors showcase your brand story through carefully curated collaborations that will lead to strong relationships with digital creators and heightened brand awareness.
Why do you need an influencer marketing strategy?
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You're concerned influencer marketing has become too saturated and competitive
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You're unsure how to qualify influencers to find the 'right fit'
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You're unsure how to measure ROI when reporting on influencer marketing campaigns
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You have concerns about the lack of creative control with influencers content
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You don't have the time to manage the influencer liaison
Influencer marketing is becoming one of the most popular and impactful marketing strategies to date due to its ability to amplify authentic brand messaging and deliver meaningful results. The influencer marketing space is crowded, but new content creators are emerging every single day. A carefully crafted strategy that hinges on selective influencer seeding, targeting the appropriate social media platform and giving the influencer creative freedom to conceptualise the campaign with the brief and their audience in mind, will enable your brand to create a memorable story that stands out from the crowd.
As part of our influencer research and analysis process, we will carry out a strategic evaluation that underpins whether an influencer is the right brand fit for your campaign. Firstly, we will take the time to understand your brand identity and the goals you’ve set for your campaign to ensure that any partnership from an influencer will meet your objectives. We will take the time to develop a seed list of influencers, researching and analysing their content to make sure that it aligns with your brand’s values. We will carry out a quality checklist vetting the influencer’s content for engagement, frequency and authenticity. We will then turn our attention to their followers, using social media tools to check for fake followers and/or bots. Finally, we will run an online check for previous partnerships and their success to ensure your brand’s image and reputation are protected.
We can determine the direct impact of your influencer marketing campaign through several different metrics, depending on the objective of your campaign.
If it’s to increase brand awareness, we will review impressions from the influencer’s social media posts as well as in Google Search Console. By setting you up with Google Analytics, we can monitor website traffic, new users and sessions to determine an increase in website visitors.
If you want to increase brand engagement, tracking post likes, shares and comments is the best measure of success for your campaign. This measure will provide you with valuable insights into how your target audience engages with the influencer’s content and messaging behind your brand.
If your objective is to increase your social media presence, we will monitor your social media follower count to highlight upticks in engagement following the launch of the campaign and the duration.
Depending on your campaign’s objectives, we will use the most appropriate metrics and tools to monitor and analyse the performance of your campaign. This is coupled with weekly or bi-weekly calls, followed by a monthly report.
Giving influencers the creative freedom to take your campaign brief and run with it often leads to the most impactful and authentic results.
However, if the influencer has produced content that doesn’t align with your brand’s image, values or expectations, there are many ways we can approach this to propose a solution.
Firstly, we will take the time to assess the content with you, outlining what it is about the influencer’s work that you feel doesn’t match the brief. From here, we can take actionable next steps to discuss feedback with the influencer carefully and constructively to ascertain whether they’re able to edit, redo or produce supplementary content that meets your brand’s requirements.
To ensure the collaboration continues to run smoothly thereafter, maintaining a positive relationship with our influencer is crucial to our overall partnership and end result.
The most effective way to avoid influencers abandoning collaborations is to produce an agreement or contract. The agreement will outline obligations surrounding content timeline expectations, requirements for the campaign deliverables and actions for non-compliance.
Throughout the duration of the project, we will carry out frequent touch points with the influencer, checking in on the progress of their content to ensure any delays are clearly communicated. We will refer to our agreement, should the influencer exceed the deadline.
If the influencer remains unresponsive, we will send a formal reminder outlining the agreed-upon terms.
Our Influencer Marketing Services
Influencer Marketing is a service that promotes products, services or destinations by utilising influencers engaged audiences. As part of a wider marketing strategy, this will improve brand identity and increase exposure as well as trust.
Ambassador research
If you’re looking to partner with influencers and ambassadors who can reflect your brand identity through meaningful and long-lasting collaborations, we will find them for you and connect them with your brand.
Product reviews
We will research suitable content creators to review your products and provide honest feedback to your target audience to influence increased purchasing decisions.
Product launches
If you’re launching a new product, collaborating with a new retail listing or expanding your offering, we can ensure you have a successful launch with the support of influencers to spotlight your products and their availability. This will increase brand awareness in specific locations and markets, and establish credibility through tried and tested reviews leading to increased sales. e utilise product launches to generate conversations, attract media attention, and create excitement among consumers.
Destination and placemaking services
If you’re launching a brand new destination and you require support in increasing awareness of the area and visitors to increase customer loyalty, we can support you with increased footfall through an engaging experience that will attract visitors and encourage social media sharing.
Blogger collaborations
Blogger activity helps to reach a wider audience, build credibility and generate conversations online. Our blogger service can work in tandem with an SEO strategy to boost E-E-A-T signals and help you rank higher for product and category pages through online reviews.
Our Influencer Marketing offerings
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Influencer research and analysis
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Influencer communications and relations
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Campaign reporting
We will take the time to identify relevant ambassadors with a platform whose audience aligns with your brand. We will assess their profiles and the content they produce for engagement, authenticity, content quality and reach to deliver a memorable and hard hitting influencer campaign.
We will manage a clear and professional dialogue with influencers from start to finish. From receiving their agreement to the partnership to reporting the metrics and performance of their content. We pride ourselves on establishing a strong relationship and genuine rapport with influencers to achieve the best results for your brand.
Depending on your campaign’s objectives, we will use the most appropriate metrics and tools to monitor and analyse the performance of your campaign. This is coupled with weekly or bi-weekly calls, followed by a monthly report, to ensure frequent touch points throughout the duration of the project.
Our Influencer Marketing process
Influencer research and analysis
Influencer research and analysis
Influencer communications and relations
Campaign reporting
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Frequently asked questions about our Influencer Marketing service
What is influencer marketing?
Influencer marketing is a strategy that promotes brand endorsements and product reviews from individuals, or potential ambassadors, with an extensive social media following. Influencers will have a known social status and credibility in their chosen industry making them experts and a trusted voice in their field. This marketing approach is highly effective for authentic brand amplification. Influencer marketing can be highly impactful for brands as the content the influencer shares will align with their audience’s interests and values, helping to drive meaningful engagement.
Partnering with influencers positions your brand as credible and trusted in the eyes of your target audience.
Why is influencer marketing important for your business?
Influencer marketing can improve many areas of your business. From building brand trust and visibility to providing meaningful and honest reviews of your products that will help drive sales. Influencer marketing is an end-to-end approach that will positively impact several areas of your business helping you to grow your brand and achieve measurable results.
Do you need a big budget for influencer marketing?
One-off projects and ongoing retainers vary for influencer marketing activity depending on the brief and scope of work as well as the type of influencers you wish to collaborate with. Factors that will impact the cost of your influencer marketing spend include the influencer type and band, platform, content type and the length of your campaign.
Influencer marketing can work in tandem with Digital PR activities which can increase the impact and reach of your campaign. For example, gifting new apparel clothing to fitness influencers known for local running clubs could inspire content that you can use for outreach such as how to speed up your couch to 5K time. By combining influencer-generated content with expert commentary or external data, you can make your campaign go further with an extended timeline which will provide more clout for your target audience.
How do you measure influencer suitability?
As part of our influencer research and analysis process, we will conduct a thorough assessment to determine if an influencer aligns with your brand and campaign objectives.
Understanding your brand identity and persona, as well as the goals you intend to reach through your influencer marketing activity, will provide us with enough information to research and curate a list of potential ambassadors to partner with. We will carefully research and analyse their content to ensure it mirrors the values of your brand.
We will evaluate the influencer on a deeper level, looking at follower engagement, posting frequency and previous collaborations to determine their suitability. We also use advanced social media tools to assess their follower base, identifying any signs of fake followers or bots. Once we have analysed the prospect list thoroughly, they will be shared with you for input and approval.
What results can we expect from an influencer marketing campaign?
Influencer marketing campaigns can deliver a broad range of impactful results that will meet your set KPIs as well as provide further business value.
If your brand has minimal visibility to a small audience, an influencer marketing campaign can increase your brand’s reach to a larger demographic. If you’re struggling with brand credibility and trust, teaming up with influencers known to your target audience will give your brand a new stamp of approval and accreditation. If sales have dropped, influencer endorsements can drive purchasing decisions leading to increased sales.
A well-executed influencer strategy can incorporate more than one of the results outlined. These results will be monitored and communicated throughout and at the end of the campaign.
