Digital PR Agency in London
Build your brand visibility with Digital PR
Boost your brand’s online presence with strategic coverage and relevant, high-quality link building and strategic Digital PR. We turn media opportunities into market advantage, building brand exposure in search, AI results, and social channels that your audience can’t ignore.
Our Digital PR AI Whitepaper
Our Digital PR AI handbook provides all the information that you’ll find useful to work effectively with AI in the Digital PR industry.
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How we approach Digital PR
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Strategic brand promotion
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Tailored PR strategies for your unique needs and budget
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Create excitement for new product or service
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Leveraging maximum outreach value from existing content
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Be the brand to lead breaking news stories
Improve your brand visibility in search results
Your lack of online visibility could be the reason why your competitors have the upper hand, preventing potential customers from coming directly to you.
Appearing in organic and AI search results is determined by a variety of factors, with links, press coverage, and brand exposure across online platforms playing a crucial part.
Build authority, gain exposure where it matters
Are you seeing competitors appear for revenue-driving search terms? Have AI results impacted your brand exposure in organic search? Digital PR could be the solution for you.
We work closely alongside the wider organic team of SEO and content strategy experts, creating strategies which deliver impact to marketing goals and cater to different needs, budgets and businesses.
Product PR that creates buzz and drives revenue
While it’s exciting to be launching a new product or service, you need people to know about it. This is where digital PR comes in! Not only will digital PR assist in the brand awareness and brand-building aspect of this, earning coverage in relevant publications to increase exposure, it will also help to build authority, and therefore rankings.
We can help with the launch of a new product or service by framing relevant stories, angles and ideas around the product to build excitement and anticipation.
Become thought leaders
The expert knowledge and insight within your teams are second to none, keeping up to date with industry updates and being on the ball with the latest trends. You probably already have this and you’re probably already doing something about this, your online content.
Our digital PR team can conduct an outreachable content audit on your blogs or news pages to analyse the depth and breadth of content you have and if there is outreach value in those pieces. The content is already there, why not use it?
Stay relevant with reactive PR
News breaks fast and sometimes so frequently, it feels impossible to keep up. We can help!
Reactive digital PR is an ideal solution for your business if you regularly receive updates and news stories to which you can assign expert commentary and opinions. Our team has watertight processes that allow us to prepare (as much as possible) to proactively react to news stories with pre-approved quotes and expert comments, ensuring you are the first to offer your professional opinion publicly.
Our digital PR services
Digital PR offers multifaceted benefits. It amplifies B2C brand visibility through strategic link building, bolstering SEO rankings. Timely press releases facilitate broader exposure for new product launches, fostering consumer engagement and sales. Consistent PR efforts cultivate brand awareness, enhancing credibility and trust. In essence, it’s a dynamic tool for holistic online presence and growth.
Link building
Link building plays a pivotal role in the wider organic strategy. Quality links signal authority to search engines, elevating rankings and driving targeted traffic.
Each link we build in national and industry publications acts as a pathway for potential leads, amplifies brand visibility and aids conversions. Overall, link building is crucial for sustained online growth and profitability.
People PR
People PR is indispensable for highlighting business leaders’ expertise and thought leadership within their industry. Showcasing their insights, accomplishments, and vision, elevates credibility, fosters trust, and cultivates strong industry relationships. This positions both the individual and the business as authorities, attracting opportunities, partnerships, and favourable public perception.
Product PR
Launching a new product? Digital PR can ignite widespread awareness and fuel early sales. Through strategic campaigns, it garners media coverage, social media buzz, and influencer endorsements, amplifying visibility.
Leveraging online platforms, it engages target audiences, stimulates interest, and converts leads into customers, laying a solid foundation for long-term success.
Reactive PR
Timely responses to trending news stories are vital for brand awareness and authority. By aligning with relevant topics, B2C and ecommerce brands demonstrate relevance and industry expertise, building trust and credibility. Engaging in current conversations amplifies visibility, attracting new audiences, and solidifies the brand’s position as a thought leader.
International PR
Building international links is critical for global SEO success. Diversifying links from various regions boosts search engine rankings, enhancing visibility and credibility worldwide. Targeting international audiences increases website traffic, expands market reach, and ultimately drives sales abroad, establishing a strong foothold in global markets for sustainable business growth.
Our Digital PR offerings
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Create data-led campaigns that land relevant industry & powerful national links
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Link building
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Reactive PR tactics for links
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Outreachable content audit
Create unique data-led campaigns
Includes various approaches like using ‘found’ datasets that are publicly available, creating our own authoritative datasets, sending Freedom of Information requests and analysing results, conducting surveys.
These campaigns are creative and unique and are authoritative stories that journalists love. We create a captivating press release that packages up the story, linking back to a full report on your website. We did this to great effect for YuMove, the UK’s no. 1 veterinary joint supplement. The overall campaign achieved:
- 94 links and 100 pieces of coverage across the ‘Working Pawrents’ survey, the ‘most beautiful winter dog walks’ and dog owner questions outreach
- An increase in brand awareness and trust by securing YuMOVE features in mainstream regional and national publications including The Scottish Herald.
- Supplementing YuMove’s SEO and organic credibility by increasing YuMOVE’s domain rating from 31 to 36.
Promote resources
Our strategies for getting links expand wider than just journalists and publications – there’s so many websites out there and we are experts at leveraging as many of them as possible that are relevant to your business!
Converting existing brand mentions, utilising existing resources on your website and sharing with resource pages/’useful links’. We can also create resources that we believe will be ‘linkable’ – this is a great strategy to get high authority links from universities, government websites.
Become a thought leader
We use traditional PR tactics to increase brand awareness whilst earning high authority links.
We identify reactive news opportunities by monitoring media conversations relating to your industry and audience, as well as journalist requests for experts on our media database tools and twitter. We promote pre-approved quotes to relevant press titles in the interest of speed, and also can write comments on your behalf if opportunities are more unique or exclusive.
We also regularly place thought leadership / byline articles for our clients in top publications – putting you in front of your target audience, establishing a trusted face behind your brand and earning highly relevant and authoritative links at the same time.
These reactive campaigns are fast moving and bespoke, reacting to already existing stories or trending topics. We create engaging press materials, linking back to a relevant page on your website. We did this to great effect for Rayden Solicitors. The reactive activity achieved:
- 155 pieces of coverage for a reactive press release centred around educating parents on the legalities of going abroad whilst going through a divorce
- 161 lead enquiries related to this reactive activity and influx of links
- Increased brand authority for this business to be receiving coverage in much larger publications with greater reach
Repurpose your content
We perform an in-depth audit of your existing blog content to identify opportunities that are already on your website for earning links and coverage. We repurpose this content for outreach to publications and websites, focusing it around trending topics or seasonal events and giving it a catchy newsworthy hook.
We have managed to create a strong, authoratitive link profile for a client, UKMeds simply using the content that already exists on site. Utilising the blogs and articles and repurposing them with captivating headlines.
- 100 pieces of coverage, 75 of which were links directed back to the UKMeds site
- An average domain rating of 70 – high quality links secured to increase authority
- A traffic increase of 25% seen following the reactive activity
Our Digital PR process
Ideation and research
Ideation and research
Data crunching and content production
Analysis and evolution
Build national and industry links on top-tier publications
Speak to a digital PR specialist
Frequently asked questions about Digital PR
What are the benefits of a digital PR agency?
Digital PR is a service that builds links and coverage to your site from online publications building authority and increasing organic rankings. However, while digital PR and SEO go hand in hand, not all the benefits of digital PR are SEO related. Links help to build brand awareness, reach your target audience, establish trust and authority, even becoming a go-to for journalists, providing content to share on social media and achieve greater social media engagement.
Why do I need a digital PR agency?
Digital PR is key to building your brand, increasing the authority of your website and securing more online visibility. If you are looking to place your business in top-tier publications and in front of your target audience as well as build authority in your specific industry, then digital PR is the way to do it.
What are high quality links and coverage?
Relevancy is at the heart of everything we do at Distinctly. High quality coverage and links means two things to us, is the coverage relevant and is it from a publication with a high domain rating? Our integrity is key in how we select our target publications, choose what campaign ideas are relevant for a client and how we build our media lists.
How does digital PR work alongside traditional PR?
While traditional PR is very different from digital PR, there are some similarities. We believe in working alongside traditional PR teams to ensure the best results.
How does digital PR reporting work?
Digital PR reporting consists of tracking coverage and links, identifying domain rating, anchor text and level of coverage: whether it is a followed link, no-follow link or brand mention. Performance based metrics can be attributed to digital PR looking at organic traffic, keywords and health of your link profile.
