Digital PR Agency
Specialist digital PR services: top-tier link building the right way. Distinctly’s digital PR strategy gives your brand the chance to reach global headlines. From newsmaking surveys to topical stories, we use our established working relationships with some of the world’s biggest media brands to put your business in the spotlight, especially in the US.
Why do you need a Digital PR Agency?
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Are you losing online visibility to your competitors?
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Is your site struggling to gain authority?
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Are you launching a new product or service?
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Do you want to share your knowledge and insight?
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Is your industry ever-changing with regular updates?
Improve visibility through link building
To differentiate your brand from the competition, you must find a way to stand out online and increase your visibility as much as possible. Gaining visibility online can be increasingly competitive, and is often one of the reasons preventing potential customers from finding you directly. Backlinks can be a crucial factor in determining your google ranking and increasing your online visibility.
Backlinks increase the authority of your site, indicating to Google that you should be ranking higher. Whilst the quantity of backlinks is important, you should really focus on the quality of these links. All backlinks that are built should be relevant and showcase your expertise to contribute positively to your backlink profile
Build authority, improve rankings
No matter how good your content and SEO is, digital PR can play a huge role in allowing you to gain more authority.
From large data-led visual campaigns, to more traditional link building methods, digital PR can cater to different needs, budgets and businesses. You can even utilize experts within your business to comment on breaking news stories and trends.
Reactive methods of link building and outreaching existing content is an efficient way to build high quality, relevant links from top-tier publications.
Make your audience aware of a new product or service
When launching a new product or service it’s important for people to hear about it and digital PR can play a huge part in this.
Digital PR goes beyond just building brand awareness and brand building to earn coverage in relevant publications, but will also help build authority, and therefore rankings. Making sure outreach is localized in the US is crucial to ensure your target audience is noticing you.
We can help with the launch of a new product or service by framing relevant stories, angles and ideas around the product to build the excitement and anticipation.
Become thought leaders
As the expert in your field, your knowledge and insight within your team will be second to none. You probably already keep up to date with the latest industry updates and latest trends, perhaps in your online content.
If the content is already there, why not use it? An Outreachable Content Audit can be carried out by our digital PR team to analyze the depth and breadth of your online content. Looking at your blogs and news pages we can see if there is outreach value in those pieces.
Stay relevant with reactive PR
It can sometimes feel impossible to keep up with constant news stories and industry updates, but we are here to help!
Reactive digital PR is an efficient solution for your business when there are regular updates and news stories in your industry that you can assign expert commentary and opinion to. Our team has watertight processes that allow us to proactively react to news stories using pre-approved expert comments and quotes ensuring you are the first to comment.
Our Digital PR offerings
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Data-led campaigns
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Link building
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Reactive / traditional PR tactics for links
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Outreachable content audit
Data-led campaigns
Includes various approaches like using ‘found’ datasets that are publicly available, creating our own authoritative datasets, sending Freedom of Information requests and analyzing results, conducting surveys.
These campaigns are creative and unique, – they are authoritative stories that journalists love. We usually send out a press release that packages up the story, linking back to a full report on your website.
Link building
Our strategies for getting links expand wider than just journalists and publications – there’s so many websites out there and we are experts at leveraging as many of them as possible that are relevant to your business!
Converting existing brand mentions, utilizing existing resources on your website and sharing with resource pages/’useful links’. We can also create resources that we believe will be ‘linkable’ – this is a great strategy to get high authority links from universities, government websites.
Reactive / traditional PR tactics for links
We use traditional PR tactics to increase brand awareness whilst earning high authority links.
We identify reactive news opportunities by monitoring media conversations relating to your industry and audience, as well as journalist requests for experts on our media database tools and twitter. We promote pre-approved quotes to relevant press titles in the interest of speed, and also can write comments on your behalf if opportunities are more unique or exclusive.
We also regularly place thought leadership / byline articles for our clients in top publications – putting you in front of your target audience, establishing a trusted face behind your brand and earning highly relevant and authoritative links at the same time.
Outreachable content audit
We perform an in-depth audit of your existing blog content to identify opportunities that are already on your website for earning links and coverage. We repurpose this content for outreach to publications and websites, focussing it around trending topics or seasonal events and giving it a catchy newsworthy hook.
Our Digital PR process
Ideation and research
Ideation and research
Data crunching and content production
Outreach and media liaison
Build national and industry links on top-tier publications
Speak to a Digital PR specialist
Frequently asked questions about Digital PR
What are the benefits of a digital PR agency in the US?
Building links and coverage to your site from online publications contributes to your SEO strategy, building authority and increased rankings. Digital PR includes different tactics that achieve this. As well as this, coverage builds brand awareness, helps to gain exposure placing you in front of your target markets and demographics, establishing an authoritative voice in your industry and being the ‘go-to’.
Why do I need a digital PR agency?
A digital PR agency handles the strategy from start to finish using industry insights and team experience to navigate your desired market. Digital PR works best at scale and having a dedicated team to work on building your brand, increasing your authority and securing more online visibility is vital. Our team at Distinctly can help you to position yourself as a thought leader gaining coverage worldwide.
Our team at Distinctly has a lot of experience understanding what journalists are looking for and how to achieve top tier coverage worldwide.
What are high quality links and coverage in the US?
Search always needs to come first and therefore, relevancy is of the most importance when building links and coverage. High quality can mean two things from an SEO perspective as well as PR. Authority of the referring domain is an integral part of our strategy, including the relevance of the publication and content structuring how we build bespoke media lists for all promotion.
How does digital PR work alongside traditional PR?
We believe that traditional PR and digital work best when working together, we can integrate our plans and promotion to align with internal teams to maximize success.
How does digital PR reporting work?
Reporting on link totals and domain rating is the minimum that is required when reporting on digital PR. Analysis of anchor text, level of coverage (no-follow, follow and brand mention) will give a better understanding of the success of the digital PR campaign. Performance based metrics can be attributed to digital PR looking at organic traffic, keywords and health of your backlink profile.
