International Digital PR Agency
Specialist digital PR services: top-tier links built the right way. A digital PR strategy from Distinctly gives your brand the chance to become the headline. From newsmaking surveys to topical stories, we use our established working relationships with some of the world’s biggest media brands to shine a light on your business.
Why do you need an international digital PR agency?
-
Your business has multiple priority markets
-
You are looking to build visibility in a new market
-
You aren’t familiar with the nuances around journalism outside of the UK
-
You are looking to build stronger authority
-
You don’t have the budget to do large scale campaigns
Multiple markets
Having a combined digital PR strategy is the solution to ensure maximum results in all priority markets. Not only do we focus on strategic campaigns that are relevant and suited to all, we create specific campaigns and link building strategies designed for each individual market to create a solid combined approach.
We understand the importance of aligning your goals,, by working alongside your team we can build visibility where it’s needed most.
Building visibility
When expanding a product or service into a new market, digital PR is a key service in building brand awareness and anticipation in that new market. Gaining coverage in relevant top-tier publications will build authority, improving your online visibility and rankings in front of your target demographic.
The team at Distinctly can help with the launch of a new product or service by pitching relevant stories, angles and ideas to build excitement and anticipation in the market.
Journalism outside of the UK
Different European countries are more familiar with digital PR than others and this can influence the strategy we use to gain coverage. The team at Distinctly have expertise in outreaching to various markets and which approach is best suited.
In markets where digital PR isn’t as prominent, we place a great emphasis on the value added for journalists. In these circumstances digital PR goes beyond link building as we can harness engagement, brand awareness and meaningful conversations.
Building authority
One key aspect to look at when building authority and boosting online visibility is relevancy. High quality coverage not only means publications with high domain ratings but also a high degree of relevancy.
Our team carefully target relevant sites, choose what campaign ideas are relevant for a client and how we build our media lists
These relevant and high quality links are key to creating a healthy link profile leading to great organic visibility and rankings.
Lacking budget
Depending on your businesses needs, objectives and budgets, digital PR can be scalable to suit all. Our team will conduct various audits to understand what strategy would be the best fit to achieve your goals, taking into account different forms of link building.
After we consider the right strategy for you, we can sort a monthly retainer for your needs.
Our Digital PR offerings
-
Data-led campaigns
-
Link building
-
Reactive / traditional PR tactics for links
-
Outreachable content audit
Data-led campaigns
Includes various approaches like using ‘found’ datasets that are publicly available, creating our own authoritative datasets, sending Freedom of Information requests and analyzing results, conducting surveys.
These campaigns are creative and unique, – they are authoritative stories that journalists love. We usually send out a press release that packages up the story, linking back to a full report on your website.
Link building
Our strategies for getting links expand wider than just journalists and publications – there’s so many websites out there and we are experts at leveraging as many of them as possible that are relevant to your business!
Converting existing brand mentions, utilizing existing resources on your website and sharing with resource pages/’useful links’.
Reactive / traditional PR tactics for links
We use traditional PR tactics to increase brand awareness whilst earning high authority links.
We identify reactive news opportunities by monitoring media conversations relating to your industry and audience, as well as journalist requests for experts on our media database tools and twitter. We promote pre-approved quotes to relevant press titles in the interest of speed, and also can write comments on your behalf if opportunities are more unique or exclusive.
We also regularly place thought leadership / byline articles for our clients in top publications – putting you in front of your target audience, establishing a trusted face behind your brand and earning highly relevant and authoritative links at the same time.
We perform an in-depth audit of your existing blog content to identify opportunities that are already on your website for earning links and coverage. We repurpose this content for outreach to publications and websites, focussing it around trending topics or seasonal events and giving it a catchy newsworthy hook.
Our international PR process
Ideation and research
Ideation and research
Data crunching and content production
Outreach and media liaison
Our most recent coverage and links
Speak to a Digital PR specialist
Frequently asked questions about international digital PR
What are the benefits of a digital PR agency?
Digital PR is a service that builds links and coverage to your site from online publications to build authority and increase organic rankings. Whilst digital PR and SEO go hand in hand, the benefits of digital PR go beyond just benefiting SEO. Links help build brand awareness, establish trust and authority with your target audience, and provide content to share on social media to achieve greater social media engagement.
What are the benefits of exposure in multiple markets?
Recent Google updates have highlighted the importance of building quality links. Topical relevance is key in improving online visibility, positioning your business higher in ranking and localized searches. Gaining coverage in different markets can help build brand awareness and exposure or even launch a new product offering in a new location.
How do you overcome language and cultural differences?
International link building has to focus on the bigger picture. Digital PR can harness authentic engagement, boost brand awareness and drive meaningful conversions. This approach means outreach and concepts can be tailored to suit the country and even region being outreached to to maximize results.
How do you adapt strategies based on markets?
Our team of experts have an in-depth knowledge of how journalists receive and react to digital PR professionals and the best way to communicate and pitch stories. We create bespoke media lists and press releases for each client and campaign to ensure the correct strategy is in place to suit your audience.
Is media coverage and links guaranteed?
As much as we would love to guarantee links and coverage, it isn’t always possible as we earn coverage not pay for it. We can promise, however, to commit to treating every client’s budget as our own and constantly strategizing and pivoting to achieve the best results possible.
