Increase your visibility with product ads in the search results

Product listing adverts – which are displayed as part of the search results and on the Google Shopping pages – are a great way to reach users with clear pricing and product imagery. This type of campaign relies on a Google Merchant Feed, which can be generated directly from your website’s content management system.

The key benefits of running a Google Shopping campaign are:

  • Automatic matching of products to users’ search queries, resulting in a wider portfolio of listings
  • The ability to display imagery as part of the search results, which are traditionally more engaging
  • Utilising space reserved purely for product listing adverts
  • Researching the conversion rate on thousands of products at once

Components of a shopping advert

Below is an example of how product listing ads look within Google search results, using the example keyword ‘men’s shoes’:

shoe-graphic

What does managing a shopping campaign involve?

The ongoing optimisation of a shopping campaign is focused on the following:

  • Bid optimisation
  • Product group activation/exclusion
  • Device visibility
  • Advert scheduling
  • Geographic targeting

How to get in touch:

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This campaign sought to get the KENWOOD brand out in front of an audience through PPC, in order to improve sales and return on investment month to month.

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After three months of optimisation on a new strategy, Wildgoose PPC leads increased by 71% without an increase in spend, and conversion rate improved by 54%.

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Talk to us about pay-per-click

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.
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