PPC is the answer when it comes to instant visibility and driving traffic

Product listing adverts – which are displayed as part of the search results and on the Google Shopping pages – are a great way to reach users with clear pricing and product imagery. This type of campaign relies on a Google Merchant Feed, which can be generated directly from your website’s content management system.

The key benefits of running a Google Shopping campaign are:

  • Automatic matching of products to users’ search queries, resulting in a wider portfolio of listings
  • The ability to display imagery as part of the search results, which are traditionally more engaging
  • Utilising space reserved purely for product listing adverts
  • Researching the conversion rate on thousands of products at once

Components of a shopping advert

Below is an example of how product listing ads look within Google search results, using the example keyword ‘men’s shoes’:

shoe-graphic

What does managing a shopping campaign involve?

The ongoing optimisation of a shopping campaign is focused on the following:

  • Bid optimisation
  • Product group activation/exclusion
  • Device visibility
  • Advert scheduling
  • Geographic targeting

How to get in touch:

Our PPC services

Search (Google AdWords/Bing)

Stand out from your competitors and be visible to your potential customers when they are searching on Google, Bing and Yahoo with fully optimised SERP listings.

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Display

Use the Google Display Network to promote your business’ website ads across a network of more than 2 million websites with a range of text, image, audio or video ads.

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Remarketing

Increase brand awareness and audience engagement with targeted ads to your previous site visitors as they browse elsewhere on the internet.

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PPC Training

Our PPC training courses will enable you to understand the Google Search network and devise a strategy that will drive more of the right kind of visitors to your website, plus improve conversions and boost ROI.

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PPC case studies

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Capitalising on the market for DAB car radios in Norway over 4 months

Using text, display and re-marketing adverts to target users across Google AdWords, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%. 

Read the Case Study

An advertising strategy across Google AdWords, Facebook and AdRoll

To obtain maximum visibility for GroomArts’ training courses, we implemented a combined advertising strategy across Google AdWords, Facebook and AdRoll remarketing. We increased leads by 156%, tripling the conversion rate and reducing CPA.

Read the Case Study

Talk to us about pay-per-click

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.
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