More and more advertisers are turning to new media to expand their reach.

As an image and video based platform, the primary purpose of Pinterest is to organise bookmarks into various pinboards, with the ability to save and share these boards with others.

If you are planning your wedding, you can ‘pin’ various images of wedding dresses you like together in one place, to build a better picture of what you are looking for. You can then share this board with a friend, who can collaborate by adding their own Pins without needing to share large image files over WhatsApp or email. This type of behaviour sets the platform apart from other social networks.

Users who are in a research phase present businesses with an opportunity to be at the forefront of a prospective customer’s conversion journey. Pinterest has therefore become a go-to for anyone looking to generate awareness during the inspiration phase, particularly those with strong imagery.

The types of campaign you can run on Pinterest include:

Promoted pins/videos – appearing to a given audience based on their demographic or what they are searching. Users can interact with these as they would any other organic Pin
One Tap Pins – taking users directly to your website
Promoted App Pins – allowing users to install your app without ever leaving Pinterest

To find out more about Pinterest advertising and how it can benefit your business, contact us to speak to an expert.

How to get in touch:

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LinkedIn offers two main types of targeting - text adverts and sponsored content. The latter is where you ideally want to focus your time and budget, because LinkedIn users value information highly.

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Twitter is an effective platform for brand awareness, which is particularly beneficial if you are running a competition or event that requires particularly localised targeting.

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Instagram is owned by Facebook, and therefore enjoys the benefits of the same plethora of targeting options such as interests, behaviours and connections.

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Remarketing is often most effective early on in a user’s journey, in a more subtle and effective way than simply placing an advert in front of someone encouraging them to buy a product they have previously viewed.

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