As an image and video based platform, the primary purpose of Pinterest is to organise bookmarks into various pinboards, with the ability to save and share these boards with others.
If you are planning your wedding, you can ‘pin’ various images of wedding dresses you like together in one place, to build a better picture of what you are looking for. You can then share this board with a friend, who can collaborate by adding their own Pins without needing to share large image files over WhatsApp or email. This type of behaviour sets the platform apart from other social networks.
Users who are in a research phase present businesses with an opportunity to be at the forefront of a prospective customer’s conversion journey. Pinterest has therefore become a go-to for anyone looking to generate awareness during the inspiration phase, particularly those with strong imagery.
The types of campaign you can run on Pinterest include:
Promoted pins/videos – appearing to a given audience based on their demographic or what they are searching. Users can interact with these as they would any other organic Pin
One Tap Pins – taking users directly to your website
Promoted App Pins – allowing users to install your app without ever leaving Pinterest
To find out more about Pinterest advertising and how it can benefit your business, contact us to speak to an expert.
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