Instagram is owned by Facebook, and therefore enjoys the benefits of the same plethora of targeting options such as interests, behaviours and connections.
At it’s simplest, you can simply tick the ‘Instagram’ audience placement box while setting up a new Facebook campaign and run across both platforms at the same time, without any additional time or effort involved. We suggest going into more detail with your Instagram targeting, as the target audience and their reasons for using the platform differ.
On Instagram everything is visual, so if you feature a basic text advert and stock photo it’s going to stand out – and not in a good way.
We have extensive experience in designing banner adverts and are therefore well placed to advise you on what kind of imagery works most effectively and how to avoid over-complicating visuals that should speak for themselves. Even if you think your visuals are not your business’ USP, we’re sure to be able to find a way to capture Instagram users’ attention.
To find out more about how we can help you achieve your business objectives – whether that’s using Instagram or any other advertising platform – get in touch to speak to one of our experts.
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