More and more advertisers are turning to new media to expand their reach.

Instagram is owned by Facebook, and therefore enjoys the benefits of the same plethora of targeting options such as interests, behaviours and connections.

At its simplest, you can simply tick the ‘Instagram’ audience placement box while setting up a new Facebook campaign and run across both platforms at the same time, without any additional time or effort involved. We suggest going into more detail with your Instagram targeting, as the target audience and their reasons for using the platform differ.

On Instagram everything is visual, so if you feature a basic text advert and stock photo it’s going to stand out – and not in a good way.

We have extensive experience in designing banner adverts and are therefore well placed to advise you on what kind of imagery works most effectively and how to avoid over-complicating visuals that should speak for themselves. Even if you think your visuals are not your business’ USP, we’re sure to be able to find a way to capture Instagram users’ attention.

To find out more about how we can help you achieve your business objectives – whether that’s using Instagram or any other advertising platform – get in touch to speak to one of our experts.

How to get in touch:

Facebook

In our experience, the key to running a successful campaign on Facebook is to have a true understanding of why people are using the platform, then working with the resulting information rather than against it.

LinkedIn

LinkedIn offers two main types of targeting - text adverts and sponsored content. The latter is where you ideally want to focus your time and budget, because LinkedIn users value information highly.

Twitter

Twitter is an effective platform for brand awareness, which is particularly beneficial if you are running a competition or event that requires particularly localised targeting.

Pinterest

Users who are in a research phase present businesses with an opportunity to be at the forefront of a prospective customer’s conversion journey.

Remarketing

Remarketing is often most effective early on in a user’s journey, in a more subtle and effective way than simply placing an advert in front of someone encouraging them to buy a product they have previously viewed.

Social case studies

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Driving leads and conversions during the pandemic

After three months of optimisation on a new strategy, Wildgoose PPC leads increased by 71% without an increase in spend, and conversion rate improved by 54%.

Read the Case Study

Capitalising on the market for DAB car radios in Norway over 4 months

Using text, display and re-marketing adverts to target users across Google Ads, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%. 

Read the Case Study

Talk to us about Paid Social

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.
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