Digital PR training agency in London
Digital PR training with a difference
Enhance your team’s digital PR and link-building skills with our customised training for all levels, tailored to meet your specific needs and goals.
Our Digital PR AI Whitepaper
Our Digital PR AI handbook provides all the information that you’ll find useful in relation to working with AI in the Digital PR industry.
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Why do you need digital PR training
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You would like to start building links but don’t know where to begin
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You’ve introduced digital PR to a new team
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You have a lot of entry-level positions in your team
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Your link building efforts aren’t yielding the results you’d expected
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You’ve noticed the change in digital PR recently and feel out of the loop
Where to start?
Whether digital PR and link building is a new service for your team or something that you would like to upskill members of the team, we can help. Our training covers skill levels from entry-level right to the very top and we can customise training based on your needs and the desired outcome. Book a call with us to chat through training options and we can suggest the training session that would be best for you and your team.
Unexplored service
You’ve identified that your business needs authority and link building so your current team is upskilling in this area, or maybe you would just like a refresher- great! We can support every part of the digital PR process, share examples and even offer one-on-one training with team members.
Our team here at Distinctly collectively has a lot of years of experience in the industry with a plethora of knowledge to share with your team.
Training new members of your digital PR team or agency
Having a preexisting knowledge of SEO and digital PR is not essential to learn how to build a strong link building strategy or execute it. We cater to all levels of experience and can provide bespoke training that is relevant to the group.
Learning what works for you
If digital PR is something that you and your team are currently doing but not seeing the results you would like, or perhaps you are struggling to convey the importance to key stakeholders – digital PR training can help with this.
While our training includes all parts of the outreach and production process, we are also able to host training sessions dedicated to strategy, competitor analysis and even budgeting for digital PR.
Keeping up with digital PR
Digital PR over the years has changed and as Google’s algorithm changes and updates happen it evolves very quickly. Recent years have seen the biggest shift in link building activity and it can be overwhelming.
Our team here at Distinctly stays on the pulse of digital PR with each change and update and can provide detailed case studies around how different tactics work for different markets and how to find the right strategy for you.
Our digital PR training
Our Digital PR training aims to equipt you with advanced strategies in link building tactics and media list-building to take your campaigns to the next level.
Link building tactics
Learning about an array of link building tactics will enable you to help to improve your website’s credibility, visibility, and search engine rankings. There are several different ways to build links, and our team will talk you through the relevant avenues you can go down to yield the best results for your business.
How digital PR works with an SEO strategy
Digital PR and SEO often work hand-in-hand, so gaining knowledge of how these services intertwine to deliver the results you want your business to see is a crucial part of our training.
Backlink profile analysis and reporting
Backlink profile analysis and reporting will help you identify strengths, weaknesses, and opportunities for improving your website’s SEO and overall online visibility.
Media list building
Learning to identify key journalists and influencers to target for coverage is a hugely important part of any Digital PR campaign. It ensures effective communication and outreach strategies and, most importantly of all, will enable you to identify more opportunities to achieve coverage.
Press release writing
Press release writing will teach you how to communicate news and updates to the media and public in an effective way to increase the likelihood of generating high-quality coverage.
Our digital PR training offering
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Link building
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Competitor research
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Digital PR campaigns
Outside of the larger data-led campaigns, we can offer insight and advice around building links through various avenues, whether that is link reclamation, outreaching existing content or using journalist tools such as HARO and Response Source.
With digital PR, sometimes the hardest part can be knowing where to start. We can instruct you how to complete an in-depth analysis of how your competitors are performing, how to close the gap and which strategy is best suited to achieve your business goals.
There is a lot to dissect with digital PR campaigns from ideation and production through to writing press materials, finding the right journalists and outreaching. Ideation can often be the biggest hurdle but there are techniques, resources and tools available to help this process become smoother and more aligned with the link building targets you have set.
Understanding how to communicate with journalists is a large part of this, even down to how you structure and write press releases. Are you using the right language? Are you targeting the right people? Are you sending press releases at the right time? These are all things to be considered when beginning outreach.
Our digital PR training
Ideation
Ideation
Press releases and pitches
Outreach
Our digital PR training tailored to target national and global publications
Speak to a digital PR specialist
Frequently asked questions about digital PR training
What digital PR training do you offer?
Our training covers everything from media list building to outreach and ideation, through to campaign production. As well as competitor analysis and how to analyse backlink profiles. We’ve got you covered; whether you’re looking to cover all bases or a more in-depth training for one particular part of the process.
Do I need prior SEO or digital PR knowledge?
No, is the short answer. Our training covers all experience levels and we can shape our training materials around this.
How long is the training session?
This can vary depending on how many people are in the room, whether we’re face to face and also what the training is on. We can provide short 2-hour sessions for more targeted training, or full-day sessions where we can dive into everything about digital PR.
What is the recommended size of the team?
We can provide training on a one-on-one basis or up to a team of 10 if needed. The material of the training may differ slightly depending on the team size to ensure everyone gets the same learning experience.
Is the training virtual or face-to-face?
Whichever works better for your team. We are happy to come to your offices, host you in our office for the day or schedule training virtually. If there are parts of the training that are interactive, we will let you know and recommend face-to-face training.
