Distinctly applied a methodical, concise approach to building our authority online, which led to real, measurable results including an increase in enquiries which we have tracked all the way through to a direct and tangible uplift in new business.
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Surveys are a highly effective way of establishing authority and relevance in an industry by creating unique, linkable data that nobody has seen before – driving the news rather than following it. This makes surveys useful not only as a link-building tactic but as a way to target content precisely to your audience, confident that they will engage with it.
Guarantor Loan Comparison is a free impartial comparison website for guarantor loans in the UK. The company was founded in 2014 and is based in London. We worked with Guarantor Loan Comparison to address rankings issues and to restore visibility in SERPs.
Implementing the findings of our audit, we fixed the technical architecture of the site and funnelled the site’s domain authority to key landing pages. We increased the depth of content on key landing pages, producing high quality copy which we optimised with key search terms in order to rank as highly as possible.