Technical SEO Agency in London

You can’t build a castle on shaky foundations. Our technical SEO services lay the groundwork for a successful website, making a noticeable impact that boosts organic visibility.

 

Why choose Distinctly as your technical SEO agency?

  • Extensive experience in handling website migrations and recovery projects
  • A proven track record in growing websites internationally and generating conversions
  • Certified & experienced GA4 specialists and trainers (see our great Google reviews)
  • Conducted various page speed audits ensuring our clients' websites load rapidly
  • CRO specialists that go the extra mile to bring in more leads and revenue for your business
Extensive experience in handling website migrations and recovery projects Open Tabbed Content

Website Migrations

It’s a common mistake to leave SEO as a distant afterthought when migrating websites. When we’re involved, it’s always factored in from the very beginning. Leaving it out can seriously damage your website’s organic visibility. 

We put keyword research and redirect planning at the centre of the website migration process, right where it should be. We evaluate your organic search potential and ensure a seamless transition.

After all, the right technical foundations will always lead to a successful website migration.

A proven track record in growing websites internationally and generating conversions Open Tabbed Content

International Technical SEO

If you want to make an impact globally, you need to have a strong understanding of geographical targeting. Site architecture is key when it comes to multiple versions of your website for different regions, we can audit your hreflang tags to ensure that they’re set up correctly and your content is being served to the correct international audiences. 

We can also future-proof your website against any potential technical snags, putting you in the ideal position to expand globally.

Certified & experienced GA4 specialists and trainers (see our great Google reviews) Open Tabbed Content

Google Analytics 4

If you’ve got a website, you’ll likely have heard about the big switch over to GA4. The new analytics boasts plenty of fancy features that provide new insights into your performance and the behaviours of your customers. 

We can help migrate your business over to GA4 and provide training, so your team can pull reports and understand what the data is telling you. 

This empowers you to make informed business decisions, based on GA4 insights that’ll make a real difference to your success.

Conducted various page speed audits ensuring our clients’ websites load rapidly Open Tabbed Content

Page speed

In today’s world, we expect websites to be fast. Waiting more than a few seconds for a page to load is enough for visitors to quickly back out affecting traffic and conversions. So, a speedy website is critical to the success of your business. 

Technical SEO plays a huge part in page speed, meaning we can transform a sluggish website into a speedy one with a variety of tweaks. From resource prioritisation to decreasing large media files and fixing caching, there are many different solutions to a slow website. 

Not sure if your website’s slow? At Distinctly, we can carry out page speed audits to report back on the pace of your site, with cold hard data.

CRO specialists that go the extra mile to bring in more leads and revenue for your business Open Tabbed Content

Conversion rate optimisation

Slow site speed, clunky checkout processes, poor site structure – there are countless reasons why leads don’t convert and sales fall through. 

A technical SEO audit can capture any of these oversights. Our team will report their findings and suggested improvements in plain English, so you’re not left second-guessing.

We take a forensic approach to conversion rate optimisation (CRO), digging deep into how users interact with your site and where they come up against problems.

This deep analysis leads to tangible actions that have big impacts.

Our Technical SEO services

Our technical SEO consultants will prioritise addressing the obstacles hindering your website’s organic visibility and implement solutions that directly enhance your performance – resulting in tangible improvements and ROI.

International Audit

Our technical SEO consultants will implement international SEO strategies to help your business target specific markets and languages, allowing you to connect with potential customers across the world. See here for more information.

Migration Support

Consulting an SEO during a website migration is crucial in ensuring a seamless transition without compromising organic visibility. Our SEO experts have a proven track record in maintaining and improving organic search performance post-migration, safeguarding business success. See our migrations page for more.

Post-Migration Recovery

Have you observed organic traffic and revenue drops post-migration? Our technical SEO experts can assess the impact, diagnose issues and devise recovery strategies restoring lost visibility, ensuring sustained organic traffic, and optimising website performance effectively.

Conversion rate audit

CRO is crucial as it maximizes the efficiency of marketing efforts, turning website visitors into valuable customers. By enhancing user experience, refining messaging, and streamlining the conversion process, businesses can boost sales, increase revenue, and achieve sustainable growth. See more here.

Technical hygiene check

Our technical SEO auditing streamlines your site for improved navigation by search engines and users. We assess crawlability, index coverage, and UX issues. A robust technical SEO foundation is pivotal for optimal performance. Seamless usability is essential for a smooth customer journey from interest to purchase.

What our clients are saying

“The work undertaken by Distinctly has been first class ever since we started. I would recommend Distinctly to all ecommerce companies.”

Ben Ford, eCommerce Manager at Wilkinson Sword

“We have been incredibly happy with how the new site has performed and the work undertaken by Distinctly.”

Deborah Vine, COO at Karidis

“Everything Distinctly carried out was completed within the outlined timeframe, and they executed the GA4 work brilliantly”

Persephone Fitzpatrick, Marketing Manager at Great Northern Hotel

Technical SEO case studies

Our technical SEO offerings

  • Short term technical SEO project
  • SEO Retainer
  • Digital Partner
Short term technical SEO project Open Tabbed Content

Short term SEO project

Need technical SEO expertise for a one-off project or audit? We make certain that your website is in a technically sound position – giving your website the best chance of ranking highly and generating more traffic and leads.

We’ll report our findings in plain English, so you can make the small tweaks that lead to big impacts. This saves you time, resources and headaches.

SEO Retainer Open Tabbed Content

SEO monthly retainer

Technical is one of our four SEO pillars: technical, optimisation, content and links.

We can act as an extension of your marketing team, providing strategies and ongoing support to help drive traffic, leads and conversions to your website.

Digital Partner Open Tabbed Content

Digital partner

At Distinctly, we are more than just a technical SEO agency. We can become your partner in all things online marketing including full-service SEO, digital PR (link building), content and paid media – supporting your business and accelerating growth across multiple channels.

Our strategies collaborate to ensure ultimate efficiency. Our PR campaigns target key landing pages and ad spend is reduced when there’s strong organic performance. Get in touch today to see if a comprehensive digital partnership is the right option for you and your business.

Our technical SEO process

We start our technical process by picking out the factors limiting your website’s visibility.

Problem solving

We start our technical process by picking out the factors limiting your website’s visibility. Crawlability, broken links, alt text, redirected internal links, accessibility to screen readers…we cover all this and more. Then, our talented technical specialists can put together a plan for strengthening those areas. They’ll work closely with your website developers: we want everything set up to help you fulfill your business objectives.

Problem solving

We start our technical process by picking out the factors limiting your website’s visibility. Crawlability, broken links, alt text, redirected internal links, accessibility to screen readers…we cover all this and more. Then, our talented technical specialists can put together a plan for strengthening those areas. They’ll work closely with your website developers: we want everything set up to help you fulfill your business objectives.

Tailored recommendations

We make your KPIs the central focus when we’re planning our technical actions. Our recommendations are tailored to your CMS as well as your needs. This means a simple development process, to enhance your website’s performance as quickly as possible.

Monitoring the impact

Once our recommendations are all in place, we can benchmark them and test their impact. We debrief our clients and their development teams regularly, showing them where they can achieve big wins. You’ll get detailed reports on the progress made following our technical implementations, allowing you to track progress.

Our technical SEO consultancy tailored to your CMS

Awards & Nominations

Speak to a technical SEO specialist

Latest Technical SEO insights

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Website Restructure: SEO Best Practice Guide

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Technical SEO resources

Website domain migrations: everything you need to know

Our guide to URL redirect mapping

SEO migration checklist: 11 steps to avoid traffic drops

A guide to migrating your site to a different CMS

How to use the x-default hreflang attribute for international SEO

What are orphan pages in SEO? Everything you need to know

Common technical SEO issues and how to solve them

An expert guide to advanced technical SEO

How best to use schema markup to optimise SERPs

Frequently asked questions about technical SEO

What does a technical SEO agency do?

Website’s can be difficult to manage given their size and the number of moving parts especially in industries like eCommerce and recruitment.

Making technical SEO improvements helps ensure your website is search engine-friendly, allowing them to access and index important pages whilst ignoring low value pages.

As well as this, a technical SEO agency will guide you through significant website changes such as a CMS change, rebrand or redesign.

When do I need a technical SEO agency?

You should always work with a technical SEO agency as early as possible when planning fundamental changes such as a CMS migration, a rebrand or redesign. This will allow more time for consultancy and gives you the flexibility to make changes before they are live.

Alternatively, if you have already gone through this change and it’s impacted traffic and conversions, there may be some underlying crawlability and indexability issues.

Migrations can be a tumultuous time and, if handled incorrectly, can negatively impact your website’s performance. If you think something is awry, it’s always best to consult a technical SEO agency to get to the root cause.

If you have an eCommerce or recruitment website, expert-led technical SEO will help you gain extra traffic and conversions through Product schema and JobPosting schema. See our Engage Education case study to discover how.

Why is my website not being indexed?

Underlying technical issues can result in websites not being indexed.

One reason may be that a noindex code has been added to your website’s HTML, alerting Google to stop this page entering its index. Another technical issue may be that Google’s access is being blocked via the robots.txt file.

This is a common issue, but one that should be addressed immediately.

What is schema markup?

Structured data markup, or schema markup, can be used to tell search engines what your data means, producing more informative results for the user and (often) increases in website visibility and traffic.

We can see examples of this with enhanced product descriptions in the search results, including information on delivery, in-stock availability and more.

 

Do 404 errors affect SEO performance?

A large number of 404 errors will start to affect a search engine’s crawl demand, but most of the time they’re due to websites continuously changing.

To prevent Google from revisiting these errors, set up an informative 404 page to navigate users to a working destination and permanently remove pages using a 410 status code.