Google Analytics provides a considerable amount of data which, if used correctly, can help you to make key business decisions at the highest level. If your Google Analytics setup is poor, so is all the data you will receive. This means you will be unable to make actionable business decisions based on reliable information, or if you do, you will be taking a real risk.
Mastering the basics
We can help create, audit or add to your existing Google Analytics setup to provide you with the assurance that you are receiving a correct impression of your website performance, plus all the channels that feed into it.
How do you know if your Analytics setup needs assistance? Unless you had your account professionally set up with an expert, it is likely that aspects may need to be improved, with the smallest changes often having the most impact.
Configuration is key
Frequently, it is obvious that something doesn’t add up with your Google Analytics data, for example you may receive a report telling you that your site traffic or revenue is at its highest ever, yet your business figures don’t reflect this.
If you’d like to discuss your Google Analytics data or set up further, get in touch.