Navigating AI: strategies for brand visibility
Artificial Intelligence (AI) is reshaping information discovery. Our strategic approach means AI becomes a powerful ally, while maintaining the irreplaceable human touch.
Finding the AI solution
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How does my brand appear in AI search results?
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Why is brand building so important in the age of AI?
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How do I gather true competitive landscape intelligence?
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Can AI drive internal efficiency and performance?
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How do I ensure quality with the use of AI?
We’re entering a new era of conversational search. From search engine to answer engine. With the rise of zero-click search comes inevitable traffic loss but visibility continues to be essential. To appear in AI search results you need to double down on strategic visibility. Not just in Google rankings, but everywhere AI systems learn, summarise and recommend. And importantly, where your customers hang out. Our holistic visibility framework focuses on:
- Brand signals: Digital PR, social proof, third-party citations and expert validation.
- High-quality, user-centric content: Structured around audience needs, not just keywords.
- AI-friendly optimisation: Clear markup, topic clusters, and data-driven research that AI models recognise and prioritise.
AI “answer engines” (think Google’s AI Overviews, chat-based search assistants) rely heavily on signals of authority, expertise, and trustworthiness. A strong, consistent brand presence across high-quality sites and social channels feeds these models the data they need to surface you as a go-to resource.
- Brand strength boosts performance across SEO, paid search, social ads, email, and beyond. Recognisable brands enjoy higher click-through rates, lower cost-per-acquisition, and more efficient retargeting, all because audiences (and AI systems) default to what they know and trust.
- Brand building also drives the AI feedback loop. Strong brands generate more reviews, social shares, mentions, and backlinks. These in turn power AI training data and ranking algorithms, so the better your brand story resonates, the more you “teach” AI systems to favour you in future summaries, suggestions, and recommendations.
- Brand equity earned via digital PR strategy, thought leadership, and top-tier customer experiences is an “always-on” asset that outlives any single campaign, algorithm tweak, or AI update.
Our AI search intelligence can help you gain a clear, data-driven view of your competitor landscape, and act on it before anyone else. Here’s how we do it:
- Deep-dive competitor analysis: Using AI to crawl, scrape and benchmark your rivals’ strategies at scale, spotting which topics, formats and keywords are driving visibility and engagement.
- Real-time share-of-voice and SERP feature tracking: With industry leading tools and our own proprietary tracking systems we can continuously monitor your brand and competitors across AI-powered search interfaces.
- Brand sentiment analysis: AI-powered tools scour reviews, social mentions and forum discussion to surface how audiences truly feel about your brand.
Our human-led interpretation and strategy translates AI findings into a bespoke action plan, prioritising the highest-impact topics, formats and channels for your brand, and ensuring every insight aligns with your broader goals.
Absolutely. We build bespoke AI solutions that streamline workflows and enhance marketing performance, including:
- Custom GPT models to optimise internal linking, copy generation, and keyword research.
- Automated reporting dashboards with real-time share of voice, forecasting, and SERP feature insights.
- AI-powered ad copy ideation and dynamic product imagery generation.
- Task automation to reduce manual effort while improving output quality.
Our AI integration follows a phased, methodical approach that prioritises quality, ethics, and team upskilling:
- AI-assisted SEO audits, content creation, ad optimisations, and PR campaigns meet our exacting standards.
- Human experts review and refine every AI output for accuracy, relevance, and brand alignment. We’ve improved efficiency across core SEO tasks by 40% this year, delivering more high-quality work in the same time. From automated keyword research to ad copy and image assets, you get better results and greater value from your investment.
- We leverage proprietary tools like the Headline Grabber, AI-driven SERP analysis engine, and dynamic creative generator to fuel data-backed SEO insights, high-impact content, and compelling ad visuals.
- By treating AI as a cross-channel performance amplifier, we rapidly scale organic, paid, and PR initiatives while preserving the nuanced, strategic thinking that sets Distinctly apart.
Our approach to AI
In an era where Google’s AI Mode and AI Overviews turn search into a personalised, multi-step conversation, brands must deliver clear, authoritative signals at every touchpoint. Our approach to AI and GEO ensures you’re not just present in these new interfaces, you’re driving the narrative.
Brand building
Earn authoritative mentions across AI training sources and boost your visibility with comprehensive digital reputation strategies. Our data-driven citation campaigns amplify your share-of-voice within generative summaries, reinforcing your brand’s authority while our holistic reputation management combines strategic link acquisition with authentic engagement to power E-E-A-T signals that strengthen your online presence.
Paid Media efficiencies
Maximise your reach with AI Overview ad placement integration that taps into Google’s new “Sponsored” slots in AI-generated summaries using your existing Search, Performance Max, and Shopping campaigns. Our approach leverages ad copy efficiencies powered by generative AI alongside task automation with AI-driven campaign optimisations to deliver enhanced performance and streamlined campaign management.
Task automation with AI-powered tools
Streamline your SEO operations with comprehensive task automation powered by AI-driven tools that handle content creation, metadata updates, and internal linking at scale. Our approach leverages Google Search Console data to uncover optimisation opportunities at scale while detecting and resolving keyword cannibalisation issues that may be limiting your visibility. Through real-time content decay monitoring, we enable instant reactions to performance drops, ensuring your content maintains its competitive edge and search rankings.
Market insights and strategy
Gain innovative market intelligence through advanced AI visibility tracking that monitors SERPs monthly to surface critical visibility shifts and emerging ranking trends. Our strategic analysis examines evolving SERP layouts and identifies new Google feature opportunities whilst spotting search-behaviour trends and keyword gaps before your competitors. By measuring real-world CTR by position, we deliver precise forecasting capabilities that inform data-driven strategic decisions.
Data-driven reporting
Get clear insights into your SEO performance with real-time testing that helps you improve your strategy based on what’s actually working. Our reporting shows you market trends, how you compare to competitors, and where the biggest opportunities are. We track traffic and conversions from AI search tools like ChatGPT and other LLMs, so you can see how people are finding you through these new channels. Plus, by combining insights from both paid ads and SEO, we help you understand what drives growth across all your marketing efforts, giving you detailed analysis of both big-picture trends and specific performance metrics to guide your decisions.
AI at Distinctly
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Generative Engine Optimisation (GEO)
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DPR brand building
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Content strategy for discoverability
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AI-enhanced paid media
With tools like Chat GPT, Google Gemini, and Perplexity reshaping search behaviours, traditional visibility strategies no longer suffice. Our approach ensures your brand doesn’t just exist online, it stands out. We go beyond keyword optimisation, crafting authoritative content that AI models recognise and prioritise, leveraging strategies like:
- SERP feature monitoring to identify new visibility opportunities
- AI-driven SOV and ranking trend analysis to spotlight gaps
- A multichannel approach to brand storytelling
Digital PR is no longer just about securing media coverage – it’s about strategically positioning content to be discoverable and valuable across both traditional search engines and AI search.
- Securing brand inclusion in high-value content your audience is building their buying decisions based on
- Crafting expert-driven thought-leadership content to showcase authority
- Generating organic social buzz and influencer marketing that boosts brand consensus signals
- Maintaining consistent brand descriptions across trusted online sources from relevant publications, to Reddit, Wikipedia and forums
Create content that first and foremost cares about understanding the user and ensures every asset is “AI-ready”:
- Clear, concise, answer-first copy designed for AI Overviews, AI-Mode and ChatGPT
- Value-add content that provides personality, authority, expertise. All based on user needs and a deep understanding of customer pain points
- Expert-validated content —About page, interviews, case studies, FAQs—that cements your authority across multi-step AI queries
- Structured data and schema markup to connect your people, products, and insights in machine-readable formats
AI has powered our paid media approach for years – smart bidding, responsive search ads, Performance Max, and it just went deeper. We:
- Leverage generative AI to transform product imagery and dynamic creative
- Use LLMs for advanced data analysis and rapid market insight
- Navigate platform-specific AI tools (e.g. Meta’s Advantage+), balancing automation with strategic oversight
Speak to an AI specialist
