CAMRA (Campaign for Real Ale) is a consumer organisation based in St Albans, which promotes quality ales and ciders and campaigns on the importance of pubs. Founded in 1971, it has almost 200,000 members. The […]
Using text, display and re-marketing adverts to target users across Google Ads, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%.
To obtain maximum visibility for GroomArts’ training courses, we implemented a combined advertising strategy across Google Ads, Facebook and AdRoll remarketing. We increased leads by 156%, tripling the conversion rate and reducing CPA.
To capitalise on Black Friday we devised tailored ads to maximise the potential of the event. Daily sales were up 189% month on month, CTR increased by 182% and ROI increased by 43% year on year - beating the previous year by 67%.
To generate enquiries for beauty courses, we started an advertising campaign targeted at Google Search, Remarketing and Facebook. Identifying Bing as the ideal search engine for the target market, we achieved a decrease in CPCs and sustainably grew investment.
To aggressively increase PPC leads, we devised a strategy to grow the number of keywords targeted on Google Search, whilst increasing brand awareness via Google Display. We achieved significant year on year growth in leads and increased CTR.
To aggressively grow the business whilst maintaining the same CPA, we increased visibility on the Google Search and Display networks via keyword bidding and remarketing banners. Refining our targeting across the year ensured we kept CPA as low as possible.
To target three specific audiences on Adwords using keyword bidding we created a strategy which focused on high quality scores. Using landing pages for each sector, we achieved conversion rates above initial predictions and CPCs which were significantly lower.