Microsoft Ads Agency London
Elevate your online presence with Microsoft Ads
Launch compelling campaigns by harnessing the power of Microsoft Ads. Ensure your brand stands out across search, display and more with unique placements that reach your customers beyond Google.
Why do you need a Microsoft Ads agency?
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Not sure if it’s worth expanding to Bing / Microsoft Ads?
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Don’t want to start Microsoft search campaigns from scratch?
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Want to appear on Microsoft Shopping to increase visibility and sales?
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Looking to advertise to a B2B audience?
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Want your Microsoft campaigns to be led by data and analytics?
Not sure if it’s worth expanding to Bing / Microsoft Ads?
Just because everyone says ‘Google it!’ doesn’t mean some people don’t actually… Bing it. There’s plenty of traffic on Microsoft Ads, and we want to make sure your customers see your ads, even if they’re not on Google.
With nearly 9% of the search market, leaving out Microsoft from your digital marketing planning means missing out on a chunk of searches which you could be turning into revenue. Plus, the Microsoft display network gives you access to unique placements that aren’t covered by the Google display network, including MSN, Outlook and the Bing homepage feed.
Don’t want to start Microsoft search campaigns from scratch?
If you’ve been running Google campaigns, we’ll take the best of what works on Google and import it into Microsoft. We can often use some of the tracking too, meaning you don’t have to start from scratch.
Once campaigns are up and running, campaigns can take on their own direction, led by the data. There are often differences in the audience profiles that mean performance varies, as well as variation in platform algorithms. Not to mention the use of artificial intelligence, which is sure to create differences in user experience in the future.
Want to appear on Microsoft Shopping to increase visibility and sales?
Shopping ads work differently to search ads, although they’re similar across Google and Microsoft. The latter’s Shopping offering has image based results, plus Local Inventory Ads to show people if they’re near a store with your product in stock.
We can either build your feed from scratch, or use your existing Google data to get up and running on Microsoft Shopping with relative ease.
Looking to advertise to a B2B audience?
With Microsoft Edge being a common default browser, many workplace searches are done on Bing. Microsoft Ads is also integrated with LinkedIn, so there’s a ton of commercial and industry audiences we can build and use with your campaigns.
When setting up your Microsoft Ads campaigns, we’ll look at your audience profiles on your site and any existing LinkedIn traffic, and make sure your top audiences are included in your campaigns.
Want your Microsoft campaigns to be led by data and analytics?
Microsoft Ads isn’t just Google Ads lite – it’s a complex platform, fed by unique and different signals and using different algorithms.
We’ll often use your Google accounts as a starting point, but once the campaigns are set up we’ll treat them just like we would any individual campaign. We’ll test and refine across numerous variables based on real time data, and not just what works well on Google.
Integration with LinkedIn means your Microsoft campaigns can be carefully tailored to the right users, while their Audience Network gives you access to display and native advertising on Outlook, MSN, Xbox and thousands more placements.
Our Microsoft Ads Services
Our Microsoft Ads experts will optimise your campaigns on both Microsoft Search and Microsoft Display networks to drive targeted traffic and maximise ROI.
Microsoft Search
Microsoft Search is crucial for Microsoft Ads as it helps advertisers reach their target audience effectively. By leveraging Microsoft’s search engine, advertisers can connect with users actively searching for products or services, leading to higher conversion rates and ROI.
Microsoft Shopping
Microsoft Shopping is crucial for Microsoft Ads as it allows businesses to showcase their products to a wider audience, increase visibility, and drive more sales. It helps businesses reach potential customers who are actively searching for products, leading to higher conversion rates and ROI.
Microsoft Audience Network
Display on Microsoft is often an unutilised channel, but can still drive a lot of value as it allows advertisers to reach a wider audience through visual ads on websites, apps, and social media. This helps increase brand visibility, drive traffic, and ultimately boost conversions.
Microsoft & LinkedIn Targeting
Targeting on Microsoft & LinkedIn for Microsoft ads is crucial for reaching the right audience. It allows for precise ad placement and maximises ROI by reaching users who are most likely to engage with the content.
Google Ads Campaign Migration
Migrating Google Ads campaigns to Microsoft Ads is crucial for reaching a wider audience and maximising advertising efforts. It allows for increased visibility and potential for higher ROI.
Our paid media offerings
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Short term projects
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Paid media partner agency
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Digital partner
Short term projects
Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:
Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations
Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in
Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations
Landing page design: improve your conversion rates with bespoke paid media landing pages
Paid media partner agency
Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.
We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.
Digital partner
If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:
Our paid media process
Discovery & Exploration
Discovery & Exploration
Bespoke Data-Driven Campaigns
Measure & Scale
Our paid media services
Speak to a paid media specialist
Frequently asked questions about paid media
What does a paid media agency do?
A specialist paid media agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.
What’s the minimum monthly budget Distinctly work with?
You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.
How do you measure success?
Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.
What does paid media involve?
Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.
What’s the difference between the media spend and the agency fee?
Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.
The agency fee is the cost of our agreed services, and is paid directly to us.
