Explosion of colours

Paid Media Agency in London

Fueling brand growth and ROI with high-performing paid media

Transform your ad spend into revenue with data-driven campaigns that convert. From Shopping ads to social commerce, we help brands maximise ROAS and outsmart the competition across every digital channel.

Transforming paid media into scalable growth

  • Exceeding campaign targets
  • Innovative advertising across all channels
  • Meticulously crafted campaigns for maximum impact
  • Continuously testing, refinement and optimisation
Exceeding campaign targets Open Tabbed Content

Not getting a high enough ROI from your paid activity?

We’re here to change that.

We go beyond impressions and clicks. Our focus is on hitting and exceeding your campaign targets. If your paid activity isn’t delivering, we’ll diagnose the problem, create a plan and act fast to get performance back on track.

Whatever your objective – revenue, leads, visibility or growth – we’ll optimise campaigns and report with clarity, always measuring progress against the results that matter most.

Innovative advertising across all channels Open Tabbed Content

Looking for creative ideas to supercharge your campaigns?

Google is where most campaigns start and it’s where we deliver our biggest impact. From Search and Shopping to YouTube and Display, we help brands maximise ROI and stay ahead of competitors on the world’s most powerful advertising platform.

But we don’t stop there. With experience across Facebook, Amazon, TikTok, Spotify, digital out-of-home and TV, we know how to extend your reach and keep campaigns fresh, creative and effective across multiple channels.

With Distinctly, you get the best of both worlds: Google-first expertise and multi-channel innovation.

 

Meticulously crafted campaigns for maximum impact Open Tabbed Content

Looking for more tailored advertising?

Paid media campaigns shouldn’t be one size fits all. Campaigns that aren’t tailored to a business’ industry and objectives will fail: it’s that simple. As a specialist paid media agency, we put the hours and the effort in, getting to know your business, competitors and market.

Once we have a fuller picture, we produce ad copy that speaks to your customers and create campaigns that attract the attention you want. And as far as platforms go, we don’t have favourites. Google, Facebook, YouTube, LinkedIn… there are plenty of options, all with pros and cons, and we’ll choose the best blend for your business and budget.

 

Continuously testing, refinement and optimisation Open Tabbed Content

Want your campaigns to be led by data and analytics?

We’ve run thousands of paid media campaigns, but we don’t make any assumptions on what will work for the next one. Instead, we test and refine, tweaking audience targeting, ad schedules, keywords, copy, landing pages and other variables based on real-time data.

We also monitor thousands of data points every month, making precise adjustments to targeting such as search terms, audience lists, interests, device usage and location. Nothing is left to chance: we’re all about data.

 

Our Paid Media Services

Our paid media experts will optimise your campaigns for maximum ROI, focusing on Paid Search and Performance Max/Shopping to drive tangible improvements in your online visibility and conversions.

Paid Search

With its high intent and precise targeting, paid search is one of the most effective ways to drive qualified traffic, generate leads and deliver measurable ROI.

Performance Max / Shopping

We manage Performance Max and Shopping campaigns that put your products in front of ready-to-buy customers at the perfect moment. Through data-led optimisation and smart campaign management, we maximise ROAS and turn Google’s most powerful ecommerce platforms into consistent revenue drivers.

Paid Social

We go beyond boosted posts and broad targeting. Our campaigns combine deep audience insights, creative storytelling and purchase-focused optimisation to turn scrollers into shoppers. From Instagram Shopping to TikTok commerce, we create thumb-stopping campaigns that build brand and drive measurable sales.

Video Ads

Video is one of the most powerful formats in paid media. It doesn’t just grab attention; it tells your story, builds trust and drives action. From YouTube pre-roll to TikTok and beyond, our video campaigns are designed to engage audiences and deliver measurable results in even the most competitive spaces.

International

Scale globally, convert locally. We create culturally tuned campaigns that resonate with local audiences while protecting your global brand identity. From localised Shopping feeds to market-specific social commerce, we tailor strategies to each market and demographic, driving higher ROI and sustainable international growth.

What our clients are saying

“Distinctly are very much part of our extended team, and we trust them to deliver our digital plans on time and on budget, enabling us both to benefit from their experience and dedication in this field.”

Anthony Merrick, Marketing Manager, Kenwood

“Distinctly are a dream to deal with. We selected them after seeing several suppliers and they were hands down the most helpful, professional and proactive. I would highly recommend them”

Marilyn O’Donoghue, CAMRA’s Marketing Operations Officer

“The Distinctly team take the fear out of investing in PPC. Their dedication to our requirements and careful evaluation of results has enabled us to measure improvements within the business, subsequently increasing our spend”

Lucy Martin, Communications Manager, Karidis

Paid media case studies

Our paid media offerings

  • Short term project
  • Paid media partner
  • Digital partner agency
Short term project Open Tabbed Content

Short term projects

Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:

  • Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations
  • Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in
  • Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations
  • Landing page design: improve your conversion rates with bespoke paid media landing pages
Paid media partner Open Tabbed Content

Paid media partner

Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.

We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.

Digital partner agency Open Tabbed Content

Digital partner

If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:

SEO services

Digital PR services

GA4 services

Our paid media process

Research and exploration

The discovery stage of a new client relationship is critical to the success of future campaigns. We dig into the numbers, analysing data to inform our plans and researching exactly what your customers and your target audience wants.

Research and exploration

The discovery stage of a new client relationship is critical to the success of future campaigns. We dig into the numbers, analysing data to inform our plans and researching exactly what your customers and your target audience wants.

Strategy and action

Once we’re clear on your target audience, KPIs and keywords to target, we’ll share a clear plan of action. We’ll start off with an initial three-month plan of activity, which we’ll generally revisit every month, tweaking and refining as much as we need to, based on data generated and other learnings.

Analysis and evolution

Although we have countless successful campaigns behind us, every sector, business and website is unique. There’s no one-size-fits-all thinking here. We are constantly learning and adapting our approach, whether it’s a new angle for copy or changing tack on keyword strategy. Best practice, Google’s guidelines and industry trends are always moving, and we move with them.

Our paid media services

Speak to a paid media specialist

Frequently asked questions about paid media

What does a paid media agency do?

A specialist paid media agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.

What’s the minimum monthly budget Distinctly work with?

You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.

How do you measure success?

Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.

What does paid media involve?

Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.

What’s the difference between the media spend and the agency fee?

Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.

The agency fee is the cost of our agreed services, and is paid directly to us.

Latest paid media insights

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How Has The Expansion Of Social Media Changed The Customer Journey?

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Should You Bid On Your Own Brand Name?

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How to run a successful paid media campaign without getting into a bidding war

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How early do people start searching for Christmas related terms?

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5 August 2024

Advertising Options Beyond Google & Meta

13 June 2024

Maximising Google Ads with Shopify

2 May 2024

Mobile Paid Media Advertising: Winning The Smartphone Audience

8 January 2024

Has advert transparency decreased over the last decade?

3 November 2023

Upper Funnel Campaigns For Long Term Growth

20 October 2023

Microsoft New AI Predictive Targeting Tool

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What is Google Merchant Centre?

28 July 2023

E-Commerce Google Ads Best Practices Within Fashion

22 May 2023

Utilising brick-and-mortar data to supercharge Retail Google Ads ROI

9 March 2023

Crafting compelling display assets to enhance campaign performance

14 February 2023

Distinctly shortlisted for prestigious UK Paid Media Awards

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Tech SEO mistakes that hinder organic performance

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The pros and cons of Google’s Performance Max campaigns

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Managing paid media in uncertain markets

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The importance of good data in Smart Bidding

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Smart bidding strategies: how they boost campaign performance

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What to do if a competitor bids on your brand name

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Top tips for improving your international PPC campaigns

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Harness the power of automation with Google Ads scripts

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