Using text, display and re-marketing adverts to target users across Google Ads, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%.
To capitalise on Black Friday we devised tailored ads to maximise the potential of the event. Daily sales were up 189% month on month, CTR increased by 182% and ROI increased by 43% year on year - beating the previous year by 67%.
To generate enquiries for beauty courses, we started an advertising campaign targeted at Google Search, Remarketing and Facebook. Identifying Bing as the ideal search engine for the target market, we achieved a decrease in CPCs and sustainably grew investment.
To aggressively grow the business whilst maintaining the same CPA, we increased visibility on the Google Search and Display networks via keyword bidding and remarketing banners. Refining our targeting across the year ensured we kept CPA as low as possible.