Paid Media Agency in London
Fueling growth and ROI with high-performing paid media for B2C brands
Transform your ad spend into revenue with data-driven campaigns that convert. Whether your objective is to drive ecommerce sales or generate high quality leads, we create paid media strategies that are designed to deliver real results for your business.
Sustainable growth through data-driven paid media
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Exceeding campaign targets
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Meticulously crafted campaigns for maximum impact
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Creative that converts
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Innovation-led advertising, across all channels
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Continually testing, refining and optimising your campaigns
Struggling to achieve the ROI you expect from paid media?
We’re here to change that.
We look beyond impression and click data – our focus is on hitting and exceeding your campaign targets. If paid performance is falling short, we will diagnose the problem, build a clear action plan and act fast to get performance back on track.
Whether your objective is revenue, ROAS, leads, brand visibility or something else, we continually optimise your campaigns and report with transparency, measuring success against the metrics that matter most to your business.
Looking for more tailored advertising?
Effective paid media isn’t plug-and-play. When campaigns don’t take into account your specific industry, audience and objectives, performance will suffer. That’s why we take a tailored approach – we invest time to truly understand your brand, competitors, and the market you are competing in.
With this insight, we produce ad copy that resonates with real people and campaigns that attract the attention you want. And when it comes to platforms, we stay flexible. Google, YouTube, Meta, TikTok… we’ll work with you to choose the best blend of platforms based on what you want to achieve and how to make the most of your budget.
Finding your creative has become stagnant?
Paid media only works when adverts resonate. We help to develop and refine ad creative that captures attention and communicates value clearly. Consumers don’t follow straight lines – they scroll, compare, hesitate and return later. Our ads are designed to meet people at every stage of their journey, turning moments of attention into meaningful action.
From messaging frameworks to A/B testing, we make sure your business stands out in competitve placements.
Looking for fresh ideas to supercharge your campaigns?
We keep your ads up to date by consistently testing, learning and refining. From creative and messaging to audiences and the use of AI, we optimise your real time results to ensure your ads stay relevant, engaging and effective.
Google is where most businesses start. From Search, Shopping and Performance Max to YouTube, Demand Gen and Display, we help brands achieve their desired ROI and drive measurable growth.
But we don’t stop there. With expertise across Meta, Microsoft, Amazon, TikTok, Pinterest, Spotify, digital out-of-home and TV, we know how to extend your reach across multiple channels while keeping campaigns effective.
Want your campaigns to be led by data and analytics?
We’ve run thousands of paid media campaigns, but we don’t make any assumptions on what will work for the next one. Instead, our paid media process is built on testing and refinement – adjusting keywords, audience targeting, bid strategies, ad copy, landing pages and other variables based on real-time data.
Our Paid Media Services
Our paid media experts will optimise your campaigns for maximum ROI, focusing your budget on the channels most likely to deliver measurable results.
Paid Search
We use the likes of Google, Microsoft and Amazon to reach prospective customers who are actively searching for your products or services.
With it’s high intent and precise targeting, paid search is one of the most effective ways to drive qualified traffic, generate revenue or leads and deliver measureable ROI.
Performance Max / Shopping Ads
We create Performance Max and Shopping campaigns designed to showcase your products to ready-to-buy customers at the exact moment they are searching.
By combining data-driven optimisation with strategic campaign management, we maximise ROAS and turn Google’s most powerful ecommerce platforms into consistent revenue drivers
Paid Social
Paid social isn’t just about boosting posts, it’s about building scalable campaigns that turn scrollers into shoppers. We combine platform expertise, performance-led creative and rigorous optimisations to turn demand into measureable growth at every stage of the funnel.
From Facebook, Instagram and TikTok to LinkedIn, we design paid social strategies that align with your commercial goals, building thumb-stopping campaigns around what actually moves the needle: deep audience insights, creative storytelling and goal-orientated optimisations.
Video and Display Ads
Video is one of the most powerful formats in paid media. It doesn’t just capture attention, it tells your story, builds trust and drives action. From sequential ads on YouTube to reels on Instagram, our video campaigns are designed to engage audiences and deliver measurable results in even the most competitve spaces.
Display advertising complements video by keeping your brand top-of-mind across the web. Through strategic placement targeting, re-engagement and visually compelling creative, display help nurture prospects, drive traffic and guide users towards conversion.
International
Scale globally, convert locally. We create culturally tuned campaigns that resonate with local audiences while protecting your global brand identity. From localised Shopping feeds to market-specific social commerce, we ensure your ads feel native in every territory they appear. Whether you’re entering your first overseas market or already have a complex, multi-region account, we provide the structure, insight and execution needed to drive sustainable international growth.
AI Driven Ads
User behaviour is changing, and it’s important to keep one step ahead of it. Ads are now appearing in AI Overviews on search results pages, and are also visible on generative AI tools such as ChatGPT. Increasingly, users will come to rely on information from conversational interfaces, and so that’s where your brand needs to be. We ensure our campaigns are set up to incorporate visibility within these placements, and are always up to date on the latest opportunities to expand our clients’ reach.
Our paid media offerings
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Short term project
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Paid media partner
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Digital partner agency
Short term projects
Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:
- Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations
- Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in
- Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations
- Landing page design: improve your conversion rates with bespoke paid media landing pages
Paid media partner
Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.
We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.
Digital partner
If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:
Our paid media process
Research and exploration
Research and exploration
Strategy and action
Analysis and evolution
Our paid media services
Speak to a paid media specialist
Frequently asked questions about paid media
What does a paid media agency do?
A specialist paid media agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.
What’s the minimum monthly budget Distinctly work with?
You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.
How do you measure success?
Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.
What does paid media involve?
Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.
What’s the difference between the media spend and the agency fee?
Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.
The agency fee is the cost of our agreed services, and is paid directly to us.
