Google Ads Management Agency in London
Increase your return on ad spend
Reach your key audience at every stage of their journey with a fully optimised and tracked Google Ads campaign.
Why use an agency to manage your Google Ads
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Want to blend different campaign types?
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Unsure how to best utilise automation with Google Ads?
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Want to improve A/B testing?
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Are you struggling to reach your target audience and potential customers online?
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Want to integrate your Shopify account with Google Ads?
Want to blend different campaign types?
Google Ads (formerly Google Adwords) is a complex platform, with a whole lot of different campaign types. Search (keyword bidding), display, retargeting, app and video – where do you start?
Finding the right blend of ad options is key to a successful campaign, balancing where your budget goes and staying nimble enough to change strategy if need be. As a seasoned Google Ads agency, we’re on hand to provide and implement informed recommendations, based on years of managing high-performing campaigns.
Naturally, the options we recommend need to reflect what you want from your campaign. If your goal is getting your brand out there, then display and video ads are for you. Need direct return on investment? Search and retargeting ads might be the way forward.
Unsure how to best utilise automation with Google Ads?
Google campaigns now come with a lot of smart options for key processes. Auction bidding, advert creation and even some targeting can all be done automatically using Google’s machine-learning technology.
Used correctly, it can all be very useful, saving money and speeding up campaign optimisation. But these automated processes aren’t perfect, and still need a human touch. There are some things that algorithms just don’t understand.
That’s where we come in, making strategic human based decisions along the way. Analysing lead quality, anticipating changes in the market or correcting wrong moves by Google: just some of the ways we can help.
Want to improve A/B testing?
As we’ve said, there’s a whole load of options when it comes to targeting an individual through Google Ads, and the only way to find the best route for each advertiser is to test as much as possible.
It could be copy, bid strategy, the time of day, device or location – little tweaks in the right places can make all the difference. And we’re methodical with these tweaks, making sure we can identify that golden variable that’s performing well.
It’s also important not to get complacent and think that once the campaigns are profitable, that’s the end of it. Users are pretty unpredictable and behaviour changes all the time, so we have to constantly test and refine, even going back to options that didn’t work before.
How do you set budgets for a Google Ads campaign?
Budgets are managed at the campaign level (another reason for having audiences precisely segmented), so you either set a daily average or a campaign total. An average gives you more flexibility, but needs closely monitoring as Google can spend up to double your average on one day if they even it out over the month. A campaign total works with an end date set when kicking the campaign off.
Want to integrate your Shopify account with Google Ads?
More and more ecommerce businesses are using Shopify to run their websites, keep track of inventory and run their marketing campaigns. If you want to use a Shopping campaign to showcase your products within Google search results, or run a dynamic remarketing campaign to show personalised ads to users who have visited your website, you need to get Google Ads up and running. This means tracking, campaign creation and bidding, all via the Google Ads ecosystem.
Shopify integrates well with Google Ads, with a dedicated app linking it via the Google Merchant Center, but once it comes to running the campaigns it helps to have an expert on board to structure and optimise based on best practices. We can also help you adjust your feed to get the most out of your Shopping ads.
Our Google Ads Services
Our Google Ads management experts will optimise your campaigns for maximum ROI on Google Search, Display, and YouTube ads, ensuring increased visibility and performance.
Google Search
Google search is crucial for Google Ads management as it helps in researching keywords, analysing competition, and optimising campaigns for better performance. It allows advertisers to target the right audience and improve their ROI.
Google Shopping
Google Shopping is crucial for Google Ads management as it allows businesses to showcase their products directly in search results. This increases visibility, drives traffic, and boosts conversions, making it an essential tool for e-commerce success.
Performance Max/Pmax
Performance max (pmax) is crucial for Google Ads management as it helps optimise ad campaigns for maximum results. By setting pmax, advertisers can ensure their ads are shown to the right audience at the right time, leading to higher click-through rates and conversions.
YouTube Ads
YouTube ads are crucial for Google Ads management as they reach a vast audience, drive brand awareness, and increase engagement. They offer a unique opportunity to showcase products and services in a visually appealing way, ultimately leading to higher conversion rates and ROI.
Display/Retargeting Ads
Display/retargeting ads are crucial for Google Ads management as they help businesses reach potential customers who have already shown interest in their products or services. By targeting these individuals, businesses can increase brand awareness, drive conversions, and ultimately boost their ROI.
Our Google Ads offerings
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Short term projects
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Paid media partner
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Digital partner
Short term projects
Need some help to get started on a new campaign or looking for a fresh pair of eyes on an existing one? We can help:
- Audits: whether your campaigns are on Google Ads, Amazon or Paid Social, we can help pick out quick wins and longer term strategic recommendations
- Campaign setup: want to get up and running asap but don’t know where to start? That’s where we come in
- Tracking implementation: be confident in your ad tracking and iron out any issues with GA4 migrations
- Landing page design: improve your conversion rates with bespoke paid media landing pages
Paid media partner
Working with you on a retainer basis, which allows us to gain a deep understanding of your business, and fully manage your advertising from end to end.
We will work in close partnership with your marketing team to produce campaigns that are effective, ROI led and on brand.
Digital partner
If you need an agency to look after not just your paid media campaigns, but also your SEO, Digital PR or content, then Distinctly are the perfect digital partners for you. We ensure that your marketing efforts are consistent across the board:
Our process
Discovery & Exploration
Discovery & Exploration
Bespoke Data-Driven Campaigns
Measure & Scale
Campaign types
Speak to a Google Ads specialist
Frequently asked questions about Google Ads
What does a Google Ads agency do?
A specialist Google Ads agency like Distinctly will manage your advertising campaigns from conception to fruition. We will optimise towards your key objectives, and ensure you stay on budget and on brand.
What’s the minimum monthly budget Distinctly work with?
You’ll need to spend at least £3,000 per month on your campaign, which will allow you to see some really tangible results.
How do you measure success?
Our goals are ultimately led by you. Whether you’re looking to increase revenue, or improve lead generation, we work closely with your business to determine what you want to achieve and the best way for us to do it sustainably.
What does paid media involve?
Paid media covers multiple platforms such as Google Ads, Meta, Amazon, and Microsoft. The platforms you utilise will depend on who your target audience is and what your business goals are. We can provide guidance on which will serve you best if you’re unsure where to begin, or if you already have an idea, we can help strategise an effective approach.
What’s the difference between the media spend and the agency fee?
Your media spend is the budget you allocate towards advertising exposure. This budget is paid directly to the platform you’re advertising on, in most cases, when someone clicks your ad.
The agency fee is the cost of our agreed services, and is paid directly to us.
How can I link my Shopify account to Google Ads?
There’s a handy app within Shopify to get your store connected to Google and Youtube, then you just need to create Google Ads and Google Merchant Center accounts.
