Increase brand awareness by targeting users in the early stages of their research

The Google Display Network contains a vast range of websites that are available to target with image banner based advertising. The purpose of this type of advertising is to increase brand awareness, by targeting users in the early stages of their research.

These websites and the people using them are categorised and therefore targeted in several ways:

CategoryExample Targeting
KeywordsWebsites that contain pages with particular keywords, e.g. ‘DIY’
TopicsWebsites that are categorised as a whole, e.g. interior decor, home improvement
PlacementsSpecific websites available from a long list, e.g. youtube.com, ebay.co.uk
Affinity AudiencesPeople who have certain interests, e.g. home decor enthusiasts, thrill seekers, dog lovers
In-Market AudiencesPeople who are in the market for a particular product/service. e.g. “interior design services”

 

In addition to the above targeting methods, you can also filter audiences by demographic on the Google Display Network. These include:

  • Age
  • Gender
  • Parental Status
  • Household Income

 Need help creating image adverts?

Check out our banner adverts and see how we can help you get up and running on the Display Network. 

How to get in touch:

Search (Google Ads/Bing)

Stand out from your competitors and be visible to your potential customers when they are searching on Google, Bing and Yahoo with fully optimised SERP listings.

Google Shopping

Drive more traffic and see an increase in online sales with product listing campaigns which ensure products are served that match users’ online search queries.

Remarketing

Increase brand awareness and audience engagement with targeted ads to your previous site visitors as they browse elsewhere on the internet.

PPC Training

Our PPC training courses will enable you to understand the Google Search network and devise a strategy that will drive more of the right kind of visitors to your website, plus improve conversions and boost ROI.

PPC case studies

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Driving leads and conversions during the pandemic

After three months of optimisation on a new strategy, Wildgoose PPC leads increased by 71% without an increase in spend, and conversion rate improved by 54%.

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Increasing conversions without additional monthly media spend

Tasked with increasing interior design consultations and phone calls, as well as reducing cost per acquisition for Living Space and Partners, we delivered these objectives and more.

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Talk to us about pay-per-click

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.
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