PPC is the answer when it comes to instant visibility and driving traffic

The Google Display Network contains a vast range of websites that are available to target with image banner based advertising. The purpose of this type of advertising is to increase brand awareness, by targeting users in the early stages of their research.

These websites and the people using them are categorised and therefore targeted in several ways:

CategoryExample Targeting
KeywordsWebsites that contains pages with particular keywords, e.g. ‘DIY’
TopicsWebsites that are categorised as a whole, e.g. interior decor, home improvement
PlacementsSpecific websites available from a long list, e.g. youtube.com, ebay.co.uk
Affinity AudiencesPeople who have certain interests, e.g. home decor enthusiasts, thrill seekers, dog lovers
In-Market AudiencesPeople who are in the market for a particular product/service. e.g. “interior design services”

In addition to the above targeting methods, you can also filter audiences by demographic on the Google Display Network. These include:

  • Age
  • Gender
  • Parental Status
  • Household Income

 Need help creating image adverts?

Check out our banner adverts and see how we can help you get up and running on the Display Network. 

How to get in touch:

PPC is the answer when it comes to instant visibility and driving traffic

Search (Google AdWords/Bing)

Stand out from your competitors and be visible to your potential customers when they are searching on Google, Bing and Yahoo with fully optimised SERP listings.

Learn more

Google Shopping

Drive more traffic and see an increase in online sales with product listing campaigns which ensure products are served that match users’ online search queries.

Learn more

Remarketing

Increase brand awareness and audience engagement with targeted ads to your previous site visitors as they browse elsewhere on the internet.

Learn more

PPC Training

Our PPC training courses will enable you to understand the Google Search network and devise a strategy that will drive more of the right kind of visitors to your website, plus improve conversions and boost ROI.

Learn more

PPC case studies

| View All

Capitalising on the market for DAB car radios in Norway over 4 months

Using text, display and re-marketing adverts to target users across Google AdWords, Facebook and AdRoll, we achieved increased exposure, continuously reduced CPCs week on week and increasing conversion rate by 61%. 

Read the Case Study

An advertising strategy across Google AdWords, Facebook and AdRoll

To obtain maximum visibility for GroomArts’ training courses, we implemented a combined advertising strategy across Google AdWords, Facebook and AdRoll remarketing. We increased leads by 156%, tripling the conversion rate and reducing CPA.

Read the Case Study

Talk to us about pay-per-click

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.
Contact Us