Find new customers interested in your products and supercharge your sales

As the global leader in eCommerce websites (approx 50% of all retail spend in the US is on Amazon), Amazon gives you immediate access to a new audience that can’t be targeted using Google and other leading search engines. With Amazon, you are advertising on the platform where 50% of product searches actually start, allowing you to increase your sales dramatically by tapping into an audience who is actively searching for your products.

How does it work?

The Amazon advertising platform works on a similar basis to Google; it uses cost-per-click (CPC) pricing which ensures that you only pay when someone clicks on your ad. This traffic is then directed to the Amazon platform (not your website) from where the customer buys your products. In addition to the advertising cost, Amazon also takes a small commission.

There are three different campaign types:

  • Amazon sponsored brand ads -these are keyword-based and include your logo, custom headline and up to 3 products
  • Amazon sponsored product ads – these are also keyword-based and appear in search results and product detail pages
  • Amazon sponsored display ads – these allow you to advertise your products by targeting similar products/categories/interest groups, which is an effective way to bid on your competitors’ products

How we can support you

Whether you’re looking to start the process from scratch and require us to set you up fully on Amazon as a registered seller and an advertiser; or if you are already advertising, we can take all the stress away and manage the activity ensuring revenue growth.

How to get in touch:

PPC Case Studies

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Driving leads and conversions during the pandemic

After three months of optimisation on a new strategy, Wildgoose PPC leads increased by 71% without an increase in spend, and conversion rate improved by 54%.

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Increasing conversions without additional monthly media spend

Tasked with increasing interior design consultations and phone calls, as well as reducing cost per acquisition for Living Space and Partners, we delivered these objectives and more.

Read the Case Study

Talk to us about pay-per-click

We deliver intelligently planned and executed campaigns that will increase your search visibility. Whether you require technical advice or creative content campaigns, our services will provide the winning formula for achieving fantastic results.