Advertising on LinkedIn provides the opportunity to target users based on in-depth professional criteria about them and their company, including:
- Number of employees
- Job title
- Level of seniority
The main issue is often identifying what to target users with. LinkedIn offers two main types of targeting – text adverts and sponsored content. The latter is where you ideally want to focus your time and budget, because LinkedIn users value information highly.
Text adverts are effective as a means of increasing brand awareness and can work on their own, but more often than not you will find your reach much greater and your interaction rates much higher using sponsored content. Sponsored content typically comes in the form of a post from the company you are advertising, which is then promoted to users within their news feed based on certain criteria being met.
You’re unlikely to convince people to contact you straight away, therefore offering something that they would find useful – such as a piece of research or a whitepaper – in exchange for their details can get them into the top of your customer funnel.
Whatever your business objective, we can help to guide you through key strategic decisions which in turn should lead to optimum use of social platforms.
If you’d like to find out more, please get in touch to speak to a member of the team.
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