Preaching what we practise

Dan Ormsby | 10th May 2024 |

The power of structured data and merchant listings for eCommerce

Often dubbed ‘the language of search engines’, structured data is integral to helping search engines understand your business, your mission and your content. However, eCommerce sites are among those with the greatest opportunity to use structured data for its front-end benefits, such as rich snippets, to increase the attractiveness of their organic listings and boost […]

Lewis Koch | 1st February 2023 |

How best to use schema markup to optimise SERPs

Adding schema markup to your website is a handy way to boost your SEO and, as a result, search engine rankings. At first glance, schema markup can seem a little technical and overwhelming. That’s where we come in – at Distinctly, we’re a technical SEO agency that helps websites like yours rank higher. In this […]

Lewis Koch | 1st February 2023 |

An expert guide to advanced technical SEO

When you’re running a website and competing to get to the top of search results, you need to apply more than just the basics of SEO. This is where technical SEO is important to give you that competitive edge. So, what exactly is technical SEO? It’s the process of optimising your website so that search […]

Dan Ormsby | 1st February 2023 |

Common technical SEO issues and how to solve them

With what seems like endless Google algorithm updates, it’s more important than ever to future-proof your website with technical SEO that stays ahead of the competition. You can publish the highest-quality content in the world but if your technical foundations aren’t strong, your site can still crumble before the search engine ranking overloads. So, how […]

Dan Ormsby | 27th January 2023 |

What are orphan pages in SEO? Everything you need to know

Finding and fixing orphan pages on your website can boost your SEO and tidy up your website. But what actually are orphan pages and how on earth do you find them? Read our guide to discover everything you need to know about orphan pages. Need some help? At Distinctly, being a technical SEO agency, we […]

Dan Ormsby | 27th January 2023 |


Technical SEO is all about laying the foundations for your website’s success. From understanding schema markup to URL structures and accessibility, there’s a lot to take in. Our technical SEO tips will help your site get up to speed quickly, ticking off the must-haves for search engines. From solving easy-to-fix problems such as broken links […]

Dan Ormsby | 8th December 2022 |

How to use the x-default hreflang attribute for international SEO

If you have, or are planning to have, an international website that targets multiple regions, then you’ll want to use hreflang tags to tell search engines who your website is for; it’s part of international SEO fundamentals. But what is the x-default hreflang attribute and how can it help your international SEO strategy? Find out […]

Dan Ormsby | 28th November 2022 |

Content localisation: an ultimate guide for international content creation

If you’re looking to expand your business internationally, then localising your web content is an absolute must. Simply translating existing content isn’t always enough and will fail to engage loyal customers from other countries and regions. Understanding your new market’s audience is the key to succeeding internationally. What is content localisation? Content localisation is the […]

Dan Ormsby | 28th November 2022 |

ccTLDs: what are they & why are they important?

With the world becoming more interconnected than ever, you’ll likely have stumbled upon websites before with different URLs calling out a certain country, for example, These are known as country code top-level domains (ccTLD). But why might you need to use ccTLDs and how can they help your business reach the global marketplace? What […]

Tom Shurville | 31st October 2022 |

A guide to migrating your site to a different CMS

It might be the less glamorous, under-the-bonnet type of website migration, and your customers might never even know it’s happened – but that doesn’t mean a CMS migration can’t make all the difference when it comes to the performance of your website.  Performing a well-planned and carefully designed CMS migration can revolutionise your site without […]

Tom Shurville | 29th September 2022 |

A guide to conducting effective keyword research for your website

Keyword research is the foundation of any effective SEO strategy. Whether you’re looking for a total first-time, top-to-bottom optimisation of your website or you’re just staying ahead of the competition, conducting thorough keyword research makes all the difference when it comes to connecting with your target audience.  No matter how many times Google changes its […]

Rachel McHugh | 29th September 2022 |

Should you target low search volume keywords?

When you’re carrying out keyword research for your business, it’s easy to get swept up in the search for quick wins and big results. But like many aspects of SEO, keyword strategy is all about playing the long game. It’s always worth exploring every avenue for boosting your conversion rates – not just the biggest […]

Want cutting-edge digital news and tips straight to your inbox? Sign up to our monthly newsletter here

"*" indicates required fields


Looking for a new role?

Join our team