Preaching what we practise

indigotree | 15th July 2022 |

How to develop your international SEO strategy

Your product or service might be brilliant in any language, but when you’re taking your business global it takes an entirely reconfigured strategy to make sure overseas audiences get the message. SEO tactics that worked wonders here won’t necessarily land abroad – so understanding international SEO and having an expertly designed global SEO strategy will […]

indigotree | 15th July 2022 |

What is a generic top level domain (gTLD)?

You’ve used them multiple times a day for at least the last couple of decades. Yet there’s a strong chance that you don’t know what one is.  A generic top level domain (gTLD) is something we’re so adept at using we never even have to give it a second thought. But it’s both a key […]

Rachel McHugh | 15th July 2022 |

Multilingual SEO Tips For Your International Website

The digital age means there’s never been more opportunities to take your business global. But that doesn’t mean it’s easy.  Language barriers can be a real stumbling block in getting your brand message across borders if you don’t take the time to understand what foreign users are searching for.  What marks your business as unique […]

Rachel McHugh | 13th July 2022 |

International SEO checklist: 11 things to cover in your strategy

Taking your brand’s SEO success global is a complicated business – and it’s about much more than speaking the local language. Understanding your target market from the inside out, staying ahead of your competitors and navigating the complex technical musts can make international SEO seem a daunting task. Keeping this checklist in mind can help […]

Rachel McHugh | 13th July 2022 |

The ultimate guide to hreflang tags for international SEO

SEO is the art of speaking your customers’ language so that they find you as easily as possible online. It’s about talking how they talk and understanding what they’re looking for. But it’s also about technicalities. It’s no use having carefully optimised website copy and locally relevant content if it’s not structured in a way […]

Rachel McHugh | 13th July 2022 |


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indigotree | 13th July 2022 |

SEO migration checklist: 11 steps to avoid traffic drops

There’s nothing like a new website to make your brand feel refreshed – it can give the whole company a new sense of identity and purpose. After all that effort of rewriting copy, redesigning graphics and redefining who you are, the last thing you want is for no new customers to see it. After all, […]

indigotree | 13th July 2022 |

Our guide to URL redirect mapping

Migrating to a new website can have a transformative effect on your business, like buying a new car with a bigger engine that allows you to travel further (and make a louder noise) online. With the right team of SEO migration specialists at hand, you have all the ingredients to ensure that your site move […]

Rachel McHugh | 13th July 2022 |

Website domain migrations: everything you need to know

Changing a few letters in your website’s URL might not seem like it can change your business’s online fortunes – but it really can. The domain you choose for your website becomes part of its brand, impacting its trustworthiness with users, and migrating to a new one can have a direct impact on your traffic […]

indigotree | 13th July 2022 |

Website Migration

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indigotree | 13th July 2022 |


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indigotree | 13th July 2022 |


Discover the fundamentals of search engine optimisation, from keyword research and SEO copywriting, to site migrations and technical SEO – and get to know your acronyms from CMS to SERP.

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