SEO website migrations agency
Seamless migrations that protect & boost organic growth
Migrate your website without losing search momentum. Set your website up for success with a migration strategy that starts with SEO and ends with growth.
Why choose Distinctly for your website migration project?
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Experience unique rebranding, higher rankings, and increased revenue
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Reputable knowledge in optimising migrations for audience growth and strong ROI
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Our team can provide you with seamless CMS transitions and tailored training support
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Expert assistance in comprehensive website migration planning and performance tracking
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Our specialists can help with post-launch SEO recovery and ongoing support
Website rebrand
A rebrand is a great way to refresh your business and grow your audience. However, making big changes is never without its own set of risks.
At Distinctly, we take the time to understand your overall goals before getting under the skin of your market. Our SEO migration services include seriously in-depth research and analysis, uncovering opportunities to rank higher and identifying potential new revenue streams.
A complete rebrand should grow your audience, not reduce it, which is why we understand what your audience wants and are searching for, so this can be woven into the new site.
Protecting visibility
To reach your audience, your website needs to be performing optimally, with the migration managed properly and everyone aligned for that much-anticipated launch. Otherwise, you’re in danger of losing a significant number of visitors along the way.
We really don’t want that to happen. In fact, we want to help you grow your audience and visibility, so you can start to see a strong ROI from your shiny new website.
Carefully planned SEO can be your route into lucrative new areas, which is why it’s fundamental to any website migration – and should be factored in from the initial planning stage. For us, a website migration is a chance to optimise a site for greater visibility.
Switching CMS
Whether you’re an ecommerce business or looking to generate leads through your website, you might consider switching to a different CMS at some point.
This can feel overwhelming but with a team like Distinctly by your side, there’s really nothing to worry about. We are all well-versed in a huge variety of CMS’s, meaning we can not only help you switch but also provide training, so you’re comfortable using your shiny new CMS moving forward.
We’ll also analyse your goals and audience, to help advise which is the best CMS for you.
Benchmarking data
Website migrations are complex beasts and require in-depth planning. We can help you to benchmark your current traffic and conversions, so that you have a good overview of how your site is currently performing. With clear metrics in place, you can test the performance of your new site against the old one – before and after its launch.
By tracking both sites’ performance using the Core Web Vitals you can begin to form a picture of where the biggest improvements need to be made, and the expert team at Distinctly will help you to ensure that these are baked into the website migration plan.
Migration recovery
It can be disheartening to launch your new site only to see traffic and revenue drop. This can happen if the proper care isn’t taken of SEO pre-launch. Thankfully, we can still help to rectify any problems.
We’ll conduct an audit to uncover exactly what’s gone wrong – from site speed to indexing and broken links to sitemap issues, we’ll find the problem and provide the solution.
Even if you didn’t do the original migration using our team, we’ll continue to work closely with you and your development team for as long as you need us around.
Our Migration SEO services
Whether it’s a rebrand, redesign or replatform, our technical SEO consultants have led numerous successful migration projects ensuring a smooth transition. If handled incorrectly, migrations can have disastrous effects on a website’s visibility. Our aim is to make the migration process as seamless as possible, offering the latest recommendations on website structure, keyword research, content auditing, technical SEO considerations and authority preservation. We will ensure that you not only have a strong foundation but will set you up for long-term growth.
Technical Auditing
We can address technical aspects of your website such as crawlability, site architecture, website speed, mobile-friendliness and schema markup implementation.
Our audits are tailored to you and your business needs to ensure we’re making the desired impact on the bottom line.
Redirect Mapping
Redirect mapping in website migration is crucial for SEO to maintain link equity, preserve search rankings, and ensure a seamless user experience.
Properly executed redirects help search engines understand site changes, preventing traffic loss and maintaining visibility.
Keyword research
By performing keyword research as part of a website migration, you can bake in opportunities to expand your website’s organic footprint. Keeping you a step ahead of the competition.
By identifying relevant keywords and optimising content accordingly, you can help maintain or improve search rankings, driving organic traffic to the migrated site effectively.
Content Auditing
A website mirgation involves transferring content from old to new. We will review your existing content and identify ways to eliminate redundancies, ensure relevance and preserve and improve rankings for your important pieces.
We can also provide strategic content recommendations for new content.
Monitoring
We build custom dashboards to help you evaluate the migration process from a ranking, traffic and conversion perspective.
This allows us to promptly identify and address any issues that may arise post-migration.
Our website migration SEO offerings
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Short term technical project
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SEO Retainer
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Digital Partner
Short term project
If you are in need of technical SEO expertise for a one-off project or audit, we can help ensure that your website is in a technically sound position – giving your website the best chance of ranking highly and generating more traffic and leads.
We’ll report our findings in plain English, enabling you to make the small tweaks that lead to big impacts. This saves you time, resources and headaches.
SEO Retainer
Technical is one of our four SEO pillars; technical, optimisation, content and links.
We can act as an extension of your marketing team, providing strategies and ongoing support to help drive traffic, leads and conversions to your website. This gives you the ultimate peace of mind.
Digital Partner
We can become your partner in all things online marketing including digital PR (link building), content and PPC – supporting your business and accelerating growth across multiple channels.
Our strategies collaborate to ensure ultimate efficiency. Our PR campaigns target key landing pages and ad spend is reduced when there’s strong organic performance. Get in touch today to see if a comprehensive digital partnership is the right option for you and your business.
Our website migration SEO process
Discovery, alignment and planning
Discovery, alignment and planning
Implementation and ongoing support
Monitoring the impact
Our migration consultancy tailored to your CMS
Speak to a website migration SEO specialist
Frequently asked questions about migration SEO
What does a migration SEO agency do?
A migration SEO agency manages the transition of a website whether that be due to change in domain, brand or CMS protecting rankings, traffic and revenue.
When do I need a migration SEO agency?
You should enlist the help of a migration SEO agency as early as possible when planning a large website change such as a CMS migration, a rebrand or redesign. This will allow more time for consultancy and gives you the flexibility to make changes before they are live.
Alternatively, if you have already gone through this change and it’s impacted traffic and conversions, there may be some underlying crawlability and indexability issues.
Migrations can be a tumultuous time and, if handled incorrectly, can negatively impact your website’s performance. If you think something is awry, it’s always best to consult a technical SEO agency to get to the root cause.
How long does a website migration take?
Successful website migrations can take time to plan and execute: six months to a year, in some cases. It can be quicker, depending on the scope of the website, but we still like to have a 2-3-month window before going live.
Will my website be down during the website migration process?
A website migration launch should be a seamless transition, which doesn’t involve your website going offline. Depending on the back-end complexities, your website may strategically go down in the early morning hours, but this would be managed by your website development agency.
Why are website migrations tricky?
Even if wholesale changes aren’t being made during a migration, it’ll always take two or three months for Google to understand the changes made. Providing SEO consultancy throughout the process, we’ll advise how the website should be built and what critical technical actions are needed for organic visibility to go unaffected.
