Google Ads can be overwhelming at first: with so many different campaign types, it’s difficult to know where to start and how to use the platform. Thankfully, we’ve put together several articles on Google Ads and how to best use the platform to boost conversions. Whether you want to explore different types of copy or times of day with A/B testing, or you want to learn how to target the right audience, our articles dish up everything on Google Ads you need to know.

More topics

SEO

The power of structured data and merchant listings for eCommerce

Read more

Digital PR

How to become a digital marketing professional

Read more

SEO

How best to use schema markup to optimise SERPs

Read more

SEO

An expert guide to advanced technical SEO

Read more

SEO

Common technical SEO issues and how to solve them

Read more

SEO

What are orphan pages in SEO? Everything you need to know

Read more

SEO

Technical

Read more

Content

How to write landing page copy: 8 Expert Tips

Read more

Content

What is e-commerce copywriting?

Read more

Digital PR

Link building: How to measure link building success and ROI

Read more

Digital PR

How to write a press release for link building

Read more

International

How to use the x-default hreflang attribute for international SEO

Read more

International

Content localisation: an ultimate guide for international content creation

Read more

International

ccTLDs: what are they & why are they important?

Read more

SEO

A guide to migrating your site to a different CMS

Read more

Content

Blog Ideas: How to Develop Great Content for Blogs

Read more

Content

Content Strategy: How to Create a Blog Content Strategy

Read more

Content

Blog Content Strategy

Read more

Content

How to write great website copy: a guide from the experts

Read more

Digital PR

How to create a link building campaign

Read more

Digital PR

How does link building help your SEO performance

Read more

Digital PR

Link Building

Read more

Content

Content marketing for small businesses: Our top tips

Read more

Content

Content marketing for SaaS: A Guide

Read more

Content

What is content marketing and why is it important?

Read more

Content

SEO copywriting best practices

Read more

Content

Copywriting

Read more
computer

Digital PR

What Is Digital PR? 

Read more

Digital PR

Digital PR vs. Traditional PR: What’s the difference?

Read more

SEO

A guide to conducting effective keyword research for your website

Read more

SEO

Should you target low search volume keywords?

Read more

Digital PR

What Is Thought Leadership & Why Is It Important In PR?

Read more

Digital PR

Thought Leadership

Read more

International

How to develop your international SEO strategy

Read more

International

What is a generic top level domain (gTLD)?

Read more

International

Multilingual SEO tips for your international website

Read more

SEO

International SEO checklist: 11 things to cover in your strategy

Read more

International

The ultimate guide to hreflang tags for international SEO

Read more

SEO

International

Read more

SEO

SEO migration checklist: 11 steps to avoid traffic drops

Read more

SEO

Our guide to URL redirect mapping

Read more

SEO

Website domain migrations: everything you need to know

Read more

SEO

Website Migration

Read more

SEO

On-page SEO

Read more

Digital PR

Fundamentals

Read more

Want cutting-edge digital news and tips straight to your inbox?
Sign up to our monthly newsletter here

"*" indicates required fields

*