Preaching what we practise

The internet contains multitudes. In thirty years we’ve packed it with nearly all of recorded history, and it’s growing every second. As a result, it’s overflowing with starting points for Digital PR campaigns, and there’s always something shiny to get drawn to.  There are new apps with fresh perspectives, novel campaigns that create repeatable methodologies, […]

What is the ‘Helpful Content’ update? Google has announced it’s launching a new algorithm update next week, named the ‘Helpful Content’ update. Its primary objective is to reward websites that are producing authoritative and informative content for the user-first and not purely for SEO purposes. Optimise your content for users, not search engines is not […]

Google’s auction-time Smart Bidding capabilities can be brilliant – as long as you’re giving them good data and filling any data gaps. You can’t automate away bad data! When you’re reviewing your Google Ads Smart Bidding, consider: what are you targeting as a conversion? Does it make sense for your business? If you’re an ecommerce […]

Being a genuinely exceptional place to work has always been a key priority at Distinctly. We’ve worked tirelessly over the years to listen to our team, take on board feedback and to implement changes. Therefore achieving our certification as a Great Place To Work™ has been a huge highlight for all the team. For our […]

One of the most effective ways to strengthen your company’s reputation and build awareness for your business is through People PR. Better known as founder-focused features or profiling campaigns, People PR enables you to put a face to the name of your business by placing founders, CEOs and directors at the heart of your marketing […]

Setting bids on Google Ads used to be extremely time consuming and required a lot of A/B testing to achieve the best results. In 2016, however, Google introduced smart bidding as a way of automatically optimising bid strategies for every individual auction. Despite a rocky start, smart bidding has slowly improved and now in 2022 […]