Preaching what we practise

Setting bids on Google Ads used to be extremely time consuming and required a lot of A/B testing to achieve the best results. In 2016, however, Google introduced smart bidding as a way of automatically optimising bid strategies for every individual auction. Despite a rocky start, smart bidding has slowly improved and now in 2022 […]

Everyone who invests in sound SEO is interested in developing their websites’ informational content – to target high-volume keywords relevant to their audience. As time-tested as this strategy is, you can run dry of topics or even struggle to rank because competitors are looking at the same informational terms as you.  A truly audience-led approach […]

We’ve worked with many charities over the years at Distinctly. It’s really important to us to support our community and many of the charities that we have worked with have been very local to our Rickmansworth office. For the past few years, we’ve adopted a ‘Charity of the year’ model so that we can work […]

Customer reviews are an important marketing tool. A recent study found that almost nine out of ten customers read reviews before buying a product. But how can we use customer reviews to their full potential and leverage them for SEO?  How can customer reviews benefit SEO? Customer reviews play a big part in leading to […]

A lot of effort goes into creating a digital PR campaign – from brainstorming and analysing data to creating infographics and content production, and finally the all-important promotion. However, journalists receive hundreds of email pitches everyday so to help you stand out from the crowd, amplify your campaigns with expert comments. What are expert comments […]

Google Ads is a competitive place by its very nature. Over 90% of all clicks on the search engine go to organic listings, which leaves a much smaller pool of users for advertisers to fight over. Not only that, but of those who do click on ads, the majority go to the advert at the […]