Ellie Wilson
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25th May 2022
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CRO, Organic
How to leverage customer reviews for SEO
Customer reviews are an important marketing tool. A recent study found that almost nine out of ten customers read reviews before buying a product. But how can we use customer reviews to their full potential and leverage them for SEO? How can customer reviews benefit SEO? Customer reviews play a big part in leading to […]
Chloe Chamberlain
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24th May 2022
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Digital PR
Expert Comments: why and how to use them in digital PR campaigns
A lot of effort goes into creating a digital PR campaign – from brainstorming and analysing data to creating infographics and content production, and finally the all-important promotion. However, journalists receive hundreds of email pitches everyday so to help you stand out from the crowd, amplify your campaigns with expert comments. What are expert comments […]
Tristan Reynolds
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18th May 2022
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Organic, Technical
Need for speed: why it matters to your website’s performance
A fast website has never been more important. Users don’t have the patience for a slow-loading website and neither does Google. Google introduced the Core Web Vitals (CWV) into their algorithms to determine mobile rankings in June 2021 and, more recently, incorporated the CWV into desktop rankings in February 2022. Ensuring your website adheres to […]
Rob Laver
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17th May 2022
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Google Ads, Paid Media
What to do if a competitor bids on your brand name
Google Ads is a competitive place by its very nature. Over 90% of all clicks on the search engine go to organic listings, which leaves a much smaller pool of users for advertisers to fight over. Not only that, but of those who do click on ads, the majority go to the advert at the […]
Rob Laver
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12th May 2022
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International, Paid Media
Top tips for improving your international PPC campaigns
Reaching international customers, and expanding globally, is fast becoming a key objective for many growing companies – and capturing paid search traffic is a great way to gain exposure. Choosing the right search engine Google covers the vast majority of search traffic in English-speaking countries, but as you set your sights overseas, you’ll almost certainly […]
Jack Goldsmith
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26th April 2022
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Analytics, Google Analytics 4, Organic
Everything you need to know about GA4
Google recently announced that Google Analytics 3 will become redundant by July 2023. Attention has quickly switched to Google Analytics 4 and how marketing agencies and business owners can smoothly carry their data over to the new interface. In this guide, we’ll run through all of the key features of the new Google Analytics 4 […]
