Preaching what we practise

Data can make or break a digital PR campaign. With the right tools and approach, gathering the right data for your campaign starts with good planning. As a data-led campaign built on shaky statistics, will only lead to problems further down the line. So good data matters. Data can feed into a successful Digital PR […]

The last two and half years have been anything but straightforward for most people. Covid caused a reset in what we consider normal human behaviour, something we’re unlikely to experience again to such a degree in our lifetime. And despite the worst of that period being (hopefully) behind us, we’re now facing the deepest cost […]

Reaching potential customers with engaging content is the key to delivering increased conversions. But how do you write compelling copy? Often, copy is written from the business’ point of view, but it’s the customer or prospective client that should be the focus. Remember, copy is your way of conversing with your customer. You need to […]

The internet contains multitudes. In thirty years we’ve packed it with nearly all of recorded history, and it’s growing every second. As a result, it’s overflowing with starting points for Digital PR campaigns, and there’s always something shiny to get drawn to.  There are new apps with fresh perspectives, novel campaigns that create repeatable methodologies, […]

What is the ‘Helpful Content’ update? Google has announced it’s launching a new algorithm update next week, named the ‘Helpful Content’ update. Its primary objective is to reward websites that are producing authoritative and informative content for the user-first and not purely for SEO purposes. Optimise your content for users, not search engines is not […]

Google’s auction-time Smart Bidding capabilities can be brilliant – as long as you’re giving them good data and filling any data gaps. You can’t automate away bad data! When you’re reviewing your Google Ads Smart Bidding, consider: what are you targeting as a conversion? Does it make sense for your business? If you’re an ecommerce […]