Abby Fraser

Junior SEO Executive

Abby joined Distinctly in August 2020 after completing a degree in Business Management and Marketing from The University of Leeds.

Abby works with the SEO team to assist in delivering a wide variety of tasks, including keyword research, onpage optimisation and uploading content to client sites. Hardworking, creative and keen to learn, Abby aspires to pursue a career in SEO.

Posts by Abby

Abby Fraser 8th February 2021

Google introduces ‘About this Result’ feature for Search

On February 1st, Google released a major new beta feature to its search results with the aim of giving users more information and peace of mind about a website before clicking on it. The new […]

Abby Fraser 8th December 2020

Why does Google not display my meta description in the search results?

There are frustrations across the SEO industry with how Google handles metadata within search results. SEOs write optimised and creative meta descriptions for web pages to entice users to engage and click through to a […]

Abby Fraser 11th October 2019

Data handling hacks

From keyword research to link building, an SEO will spend the majority of their working day with data. Manipulating and interpreting data is fundamental to SEO data analysis. The process of analysing data can be […]