Abby Fraser

SEO Executive

Abby joined Distinctly in August 2020 after completing a degree in Business Management and Marketing from The University of Leeds.

Abby works with the SEO team to assist in delivering a wide variety of tasks, including keyword research, onpage optimisation and uploading content to client sites. Hardworking, creative and keen to learn, Abby aspires to pursue a career in SEO.

Posts by Abby

Abby Fraser 16th June 2021

How to generate blog post ideas with SEO in mind

Are you struggling to think of a topic to discuss on your blog? Are your competitors continuously creating content that is driving new customers to their websites while yours stagnates? Writing search-led blog content can […]

Abby Fraser 20th April 2021

Google has updated how search ranks product reviews

On April 8th, Google released a new algorithm update that aims to better reward high quality product reviews in its search results. Currently, this update only applies to English language reviews, but has the potential […]

Abby Fraser 8th February 2021

Google introduces ‘About this Result’ feature for Search

On February 1st, Google released a major new beta feature to its search results with the aim of giving users more information and peace of mind about a website before clicking on it. The new […]