Preaching what we practise

The way we work as digital PR professionals is evolving as AI results are being integrated into search. What’s more, there’s fast becoming a need to optimise for AI results in certain industries, or risk your website visibility in search results. A recent study from Ahrefs found that up to 44% of searches for ‘science’-related queries […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR New research suggests losing Google visibility may also reduce AI citations Lily Ray published a useful study in February, which added fresh data and perspective […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR What’s actually working in search right now: takeaways from Clearscope’s roundtable Clearscope hosted an expert roundtable last week on the future of search, featuring Lily […]

OpenAI recently announced that they will be testing sponsored adverts in the United States, both for logged in free users and their lowest cost subscription tier, ChatGPT Go. The Plus, Pro, Business and Enterprise subscriptions will continue to benefit from an ad-free service. Back in May 2024, Sam Altman, CEO of OpenAI, considered ads to […]

TL;DR Clicks are harder to win, attribution is noisier, and search journeys are less linear, but organic remains commercially critical. The brands that win in 2026 won’t abandon SEO fundamentals; they’ll extend them, using deeper user insight, authority, and smarter intelligence to influence decisions before the click ever happens. Organic search is changing, but demand […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR The evolving state of search: key insights from our November webinar Two weeks ago we hosted a webinar (you can see the recording here) on […]