Preaching what we practise

Update: Due to changes by Google in 2020, you will now only be able to have star ratings in search engine results for individual product pages. If you have individual product pages, these should have product page schema markup applied to them to allow Google to read them as such. Scroll to the bottom of […]

When your online and offline marketing efforts are designed to increase brand awareness, you will often find a higher number of users searching for your brand online. But as your brand grows, there are risks that can impact the performance of these branded searches. We have outlined below potential problem areas to look for within […]

There are frustrations across the SEO industry with how Google handles metadata within search results. SEOs write optimised and creative meta descriptions for web pages to entice users to engage and click through to a website. Annoyingly, these meta descriptions are sometimes not displayed to users. Google actually rewrites your meta descriptions more than 50% […]

The ability to target people by the characteristics of their job is a great selling point for any advertising network. Still, surprisingly there’s very little made of this functionality in most cases, which leaves a lot of businesses defaulting to the most obvious B2B platform, LinkedIn. Now, don’t get me wrong; LinkedIn is the market […]

Creating a test plan is a vital step towards improving results for any digital marketing campaign. Conducting experiments, in this sense, removes guesswork by providing quantitative reasoning behind your strategy. Smart marketers understand why testing is a central part of a PPC strategy, but why is PPC suited to testing? PPC platforms, such as Google, […]

In March 2019 Distinctly and Conical co-produced and published the ‘Marketing Law Firms’ guide to help marketing managers navigate the latest technology, as well as offering advice on the latest online marketing techniques. When researching and speaking to law firms it was surprising to learn that there is an industry perception that ‘their clients do […]