Preaching what we practise

The idea With staycations and outdoor holidays at the peak of interest for travel and lifestyle journalists, the Distinctly team identified the summer holiday season as an opportunity to secure coverage for Zalando in both UK and IE to outdoor sports categories. Distinctly pinpointed instagram data as an authoritative and current way to uncover the […]

In the last couple of years, local SEO has been a huge talking point in the industry and it continues to be an important strategy for businesses to adopt. There have been various factors mentioned around what you should include in your local SEO strategy, including: Local citations Local link building Google My Business On Page […]

The idea The Distinctly team shifted focus in May to amplify the opportunity of spring being a key period for wildlife, in order to secure coverage for their client, Ark Wildlife. Distinctly took a layered approach to capitalise on multiple stories in one month. Distinctly identified two key awareness dates in the calendar during May: […]

Give yourself the best chance of journalist coverage with our first-hand knowledge, including a ready-to-use email template! Visit Distinctly’s Digital PR page to find out how we can help you. JUMP TO SECTION Have your email pitch opened – subject lines Engage the journalist – personalisation and tone The email call to action – pitching […]

Back in August 2018, Google released the Medic update which heavily focused on penalising untrustworthy websites in the ‘Your Money Your Life’ (YMYL) categories. This led to the creation of an acronym which touched on three key areas – expertise, authority and trustworthiness, [E-A-T]. Before this update, all of these factors should have naturally featured […]

Since launching in 2008, the Spotify platform has seen significant growth with 345 million active users as of December 2020, making it the world’s most popular audio streaming subscription service. At present, the platform features over 70 million tracks, 2.2 million podcasts and is available in 93 markets. With such a notable reach, the Spotify […]