Preaching what we practise

Give yourself the best chance of journalist coverage with our first-hand knowledge, including a ready-to-use email template! Visit Distinctly’s Digital PR page to find out how we can help you. JUMP TO SECTION Have your email pitch opened – subject lines Engage the journalist – personalisation and tone The email call to action – pitching […]

Back in August 2018, Google released the Medic update which heavily focused on penalising untrustworthy websites in the ‘Your Money Your Life’ (YMYL) categories. This led to the creation of an acronym which touched on three key areas – expertise, authority and trustworthiness, [E-A-T]. Before this update, all of these factors should have naturally featured […]

Since launching in 2008, the Spotify platform has seen significant growth with 345 million active users as of December 2020, making it the world’s most popular audio streaming subscription service. At present, the platform features over 70 million tracks, 2.2 million podcasts and is available in 93 markets. With such a notable reach, the Spotify […]

Update: Due to changes by Google in 2020, you will now only be able to have star ratings in search engine results for individual product pages. If you have individual product pages, these should have product page schema markup applied to them to allow Google to read them as such. Scroll to the bottom of […]

When your online and offline marketing efforts are designed to increase brand awareness, you will often find a higher number of users searching for your brand online. But as your brand grows, there are risks that can impact the performance of these branded searches. We have outlined below potential problem areas to look for within […]

There are frustrations across the SEO industry with how Google handles metadata within search results. SEOs write optimised and creative meta descriptions for web pages to entice users to engage and click through to a website. Annoyingly, these meta descriptions are sometimes not displayed to users. Google actually rewrites your meta descriptions more than 50% […]