Preaching what we practise

Most businesses understand the need for awareness campaigns, but unfortunately many go in unprepared for the reality of what this type of strategy yields in the short term. It can be very difficult to track the direct impact of millions of potential customers seeing (but not necessarily clicking) on your adverts, at least not without […]

Digital Public Relations (PR) is a digital marketing service used to increase the online authority of a brand by gaining high-quality backlinks from relevant online sites and publications through a variety of tactics. As a rapidly expanding, ever-changing industry, Digital PR can feel overwhelming to new starters. To help with this, we’ve outlined the key […]

In a media landscape where PR campaigns are increasingly scrutinised, it’s never been more important to promote ethical and responsible digital PR practices. The onus lies with agencies to ease journalists’ concerns regarding the integrity of our campaigns, and promote trusting relationships with a people and findings-first approach. The situation at hand PRs currently face […]

Heat maps are used in a variety of ways across different industries, with heat maps for SEO commonly used as a graphical visualisation method showcasing user behaviour on a website — be it a landing page or product page.  Alongside this, the conundrum of conversion rate optimisation (CRO) and overall site optimisation is a task […]

“Google algorithm update” – three words that can strike fear into the hearts of SEOs. In the old days of SEO, a Google update could nosedive your website’s performance overnight. Luckily, today’s updates aren’t quite as shocking (usually!).  However, websites can still see sharp drops in performance when a new update is rolled out. Discover […]

Navigating a new market is akin to embarking on a grand adventure. Just as a seasoned explorer equips themselves with maps and a sense of direction, a brand venturing into Spain must arm itself with a deep understanding of the local culture, values and nuances.  The media landscape in Spain is a canvas of transformation, […]