Preaching what we practise

February has kicked off with some exciting news for Distinctly. Today, we learnt that Distinctly has been shortlisted for four awards including Paid Search Campaign of the Year at the UK Paid Media Awards 2023. Distinctly’s paid media team have worked on some amazing projects in the last twelve months, and we’re delighted to see […]

Customer personas, also known as user or buyer personas, are vital for understanding exactly who uses your product or service. Whilst these personas are useful for every aspect of marketing, they hold a particular importance when it comes to SEO. What is a customer persona? Customer personas are semi-fictional characters that are used to represent […]

A great digital PR campaign has solid foundations: it’s well-researched, relevant and compelling. Having reliable data to form the basis of a campaign not only adds credibility — it can also be an essential part of the storytelling that will elevate the campaign and make it worth publishing. Using data is one of the most […]

Over the course of the last year or so, I’ve seen some increasingly lively debate around the use and importance of SEO SWOT analysis. Many in the industry argue that when devising SEO strategies, it helps you to prioritise recommended activity by the biggest potential impact on growth – or the biggest threat. Whereas others, […]

We have produced a number of audits for clients over the years and identified areas where technical performance could be improved. Often, the same mistakes are made, damaging both organic performance and revenue. In this post, we’ll review some of the most common issues and how you can ensure your website’s foundations are technically sound, […]

Nowadays, there seems to be an awareness day for almost anything and everything. With over 80 awareness days and weeks in the UK calendar each year – there are plenty! However, this doesn’t diminish the importance of these milestone dates. Awareness days allow specific groups to be seen and feel heard, bringing a variety of […]