Preaching what we practise

On Saturday 28th September, Team Distinctly set out among 1,700 walkers, joggers and runners to tackle the Chiltern 50k Ultra Challenge – in aid of our partnered charity, Ovacome. After eleven hours and 70,000 steps (with nearly as many blisters), all twelve of the team crossed the finish line with limbs – and working relationships […]

What are internal links and why are they important for SEO? Internal links are hyperlinks that connect one webpage to another page on the same domain. Unlike external links, which direct users to content on other websites, internal links keep the user’s journey within your own site. For example, if you’re reading a blog post […]

We’ve pulled together all the news you need to know on what’s been happening with Google, and search more generally, in September – so you can keep up to date! Covering: The latest stats on AI Overviews and reporting on AI-Chat referral traffic The August Core Update finished rolling out on September 3rd Google’s AI […]

We’ve pulled together all the news you need to know on what’s been happening with Google, and search more generally, in August– so you can keep up to date! Covering: Google AI Overviews now appearing in the UK search results The August Core Update has started rolling out House Fresh – Last month’s recovery versus […]

SERP volatility can be incredibly frustrating. In some cases, search engine results pages (SERPs) will rank the same websites consistently in the same positions. But, we all know that Google’s SERPs can also be in a constant state of change, with page 1 rankings updating frequently. You may rank in the top positions one day, […]

Ever wondered how some brands have mastered the art of speaking directly to you, no matter where you encounter them? The secret lies in their tone of voice (ToV) guidelines. In this guide, you’ll learn to craft your own, defining your brand’s unique personality and creating a consistent voice that resonates with your audience across […]