Preaching what we practise

Over the years, the digital PR landscape has continued to grow and develop alongside the ever-changing world of digital marketing. In 2024, if you’re not utilising digital PR to further support your SEO efforts, you’re missing out on the opportunity to gain a huge competitive advantage; as the benefits are recognised as part of a […]

As Google Analytics 4 (GA4) takes centre stage as the primary analytics tool, it’s crucial that we understand its new features and maximise their potential. The exploration report feature is fully customisable, which allows you to tailor your reports to your needs. In this blog we discuss how to use exploration reports to get greater […]

Generating $29 billion in 2022, YouTube is one of the largest content platforms in the world – on average creators upload 2,500 videos per minute onto the site. The open-access nature of the platform allows for any creator to rise to popularity and have their videos seen by millions of people across the globe, especially […]

This blog will give you some insight into what content design is, how it can save you money, and the approach we should take when creating user-centric content from a collaborative SEO and Content Design perspective. If we believe there are four pillars of SEO: Content, Authority, User Experience and Technical, that are underpinned by […]

In today’s digital age, smartphones are not just communication devices; they’re a lifestyle. With billions of users globally, the smartphone audience is a goldmine for advertisers. Mobile paid media advertising has become a crucial strategy for businesses looking to expand their reach and influence. Here, we’ll explore the importance of tailoring creative assets, how to […]

2023 for digital PR has seen a lot of change. There has been a lot of discourse around the demand, methods and tactics that are being used in the industry. This has meant digital PR practices have been under a magnifying glass. Campaigns and the ethics of digital PR have been critiqued (albeit healthy when […]