Preaching what we practise

Ecommerce SEO is one of the most rapidly evolving areas of search, and that’s not going to change. From integrating product listings to cluttering search results with more SERP features than we’ve ever seen – the rate of change is moving faster than ever. If you, as a brand, aren’t keeping up, then you will […]

AI search is now a huge part of how people research and shop, with ChatGPT alone capturing a whopping 900 million weekly active users. It’s no surprise then that the marketing world is swamped with AI-centric conversations. Just scrolling through your LinkedIn feed, chances are you’ll find five or six posts with ‘hacks’ to conquer […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR The organic click drop is not just about AIOs and LLM usage If you’ve spent the last eighteen months explaining falling organic clicks to clients […]

We’ve compiled the essential updates from Google and the broader world of search from the last month – keeping you up to date with everything you need to know. TL;DR Search Console can now show you how your social and video content performs in Google Potentially the most useful launch of the month. Google’s platform […]

TL;DR AI visibility has a value. Here’s the first proper evidence of what it is. We get asked a version of this question every week: if LLMs barely send any traffic to websites, what’s the point of investing energy into getting recommended by them? Similarweb’s new report, The Downstream Impact of AI Visibility, is the […]

Digital PR does more than increase brand awareness—it acts as a digital storefront that drives conversions both online and offline. In an era where high street stores are seeing less foot traffic and more people are shopping online, brands must shift their focus. For many businesses in sectors like FMCG and F&B, the decline of […]