Online Reputation Management

Negative PR for many businesses and individuals represents a real threat. Broadcasting your opinion online is simple; there are now a plethora of social platforms to assist you. However, these opinions are often one-sided and can be inaccurate.  Consequently if the situation is not managed effectively, these opinions can linger around, causing lasting damage to your brand. This is where we can help.

We offer a reputation management service which uses two tried and tested methods:

• Search engine results page management: Through the creation of new pages and the optimisation of external websites, we are able to cleanse undesirable webpages from search results for specified search terms. A common application of this is brand-related terms as brand terms represent a large proportion of traffic driving keywords. For example, if the 4th search engine result when your brand is searched is a negative review, unhappy customer "rant" or inaccurate news article, we will ensure that your brand is protected by driving this result further down the listings.

• Internet Monitoring: We are able to monitor the internet in real-time for newly created web pages that contain negative sentiment. Once detected, we alert clients and advise them how they can make to most of the situation.