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Google Analytics 4 training agency in London

Create your own team of data analysts through the power of GA4

Providing vital training so that your team can have an in-depth understanding of GA4 and the latest features.

Why do you need GA4 Training?

  • Trying to find the best way to upskill your team on Google Analytics 4?
  • Data discrepancies becoming an issue and looking for further support?
  • Advanced GA4 training topics such as BigQuery, Looker Studio connections & GTM
  • Looking to monitor LLM activity and the impact of AI on your business?
  • Unlocking Exploration reports for greater user behaviour insights
Trying to find the best way to upskill your team on Google Analytics 4? Open Tabbed Content

GA4 Upskilling

GA4’s interface comes with new reporting features, so it’s important to spend time familiarising your team with it. As a business, we know how important these new features are, and we want your entire team to benefit. 

At the same time, our GA4 training sessions are tailored to your business needs. There’s an enormous amount of information to consume when transitioning to Google Analytics 4, so all sessions are planned to consider your:

  • Level of expertise
  • Team size
  • Priority areas for your business

By the end of our training, your team will not only be familiar with GA4, but confident in using it to gain essential insights.

Data discrepancies becoming an issue and looking for further support? Open Tabbed Content

Further support on GA4

Many clients experience issues with their conversion data and the inability to align GA4 with their own CRM systems – this is a widely known problem. 

We can help guide you and your team through these fixes and upskill you along the way. Parts of GA4 can be quite complex, however our trainers are very flexible and can tailor sessions for the beginner, intermediate or advanced users. 

We can help make your profile work for your unique needs.

Advanced GA4 training topics such as BigQuery, Looker Studio connections & GTM Open Tabbed Content

Advanced GA4 topics

Some intermediate or advanced users are connecting their GA4 accounts to other marketing tools to provide a more thorough and comprehensive analysis – we can guide you through this process.

If you’re an ecommerce retailer housing lots of products, it can be difficult to track and monitor all user touchpoints. Setting up the right bespoke tracking is a very effective way of unlocking further insights into your GA4 daily reporting and something that we focus in our training sessions.

Worth noting that all GA4 training sessions are tailored to you and your businesses needs. Our trainers are flexible and can adopt different approaches for the right skillsets.

Looking to monitor LLM activity and the impact of AI on your business? Open Tabbed Content

GA4 reports & LLM activities

GA4 offers businesses a huge amount of data insights. Whilst this is extremely helpful, it can be overwhelming when you want some quick insights to make those all-important decisions.

At Distinctly, we’re big on data and so know exactly how to pull those quick reports to transform your business insights. Many reports can be found in the ‘Explore’ section, which is where you can start to devise reports to highlight any potential website issues or provide a clearer path to your most popular conversions.

With the rise of AI platforms and its huge disruption in Search, we’ve led our clients through the best ways of monitoring LLM traffic and conversions. Our bespoke dashboards showcase how much traffic is being generated from AI referrers and is key part of our GA4 training sessions too.

Unlocking Exploration reports for greater user behaviour insights Open Tabbed Content

Mastering Exploration reports

One of the bigger improvements with Google Analytics 4 is the flexibility and customisation of its reporting.

There is a heavy emphasis on this in our sessions, with an entire section devoted to bespoke reporting. You’ll discover how to make your team’s life a lot easier and we can tailor our training time to develop the reports that matter.

By having access to these reports, you’ll be able to confidently make business decisions that are backed up by hard data. This’ll transform the growth and success of your business.

Our GA4 Services

Looking to grow your business through impactful data collection and analysis? Our team of analytics experts possess the tools to be able to provide you with the insights you need to not only improve your website’s performance, but drive conversions.

GA4 bespoke reporting

At Distinctly, we understand the need to report on metrics that matter to you.  As such, we do away with a one-size-fits-all approach and instead focus on providing you with the skills to build a custom report that touches upon the key areas of your business, underpinned by relevant performance insights.

Customisation features

Google Analytics 4 offers a huge volume of data to businesses, yet it can sometimes be overwhelming and difficult to know where to start. In-built customisation features help to remedy this, and we can draw out the insights and data points which are relevant for your business,

Content engagement & ROI analysis

Ever wondered about the impact your content is having on driving revenues for your business?  We can unlock this insight and much more through charting user journeys and analysing their engagement on your key pages, aiding you in assessing the impact of these pages on your bottom line.

Looker Studio demo walk-through

Hands-on experience and practical takeaways are a crucial element of any training session, and we achieve this through the Looker Studio demo walk-throughs.  Through data visualisation and analysis, it will give you the skill-set required to create your own dashboards that will transform the way in which your business can assess revenue performance and organic growth moving forward.

Supporting material

Beyond the training session itself, we will provide you with any supporting material required to assist you in your journey with GA4, such as step-by-step walkthrough documentation on creating your own dashboard in Looker Studio, guides on how to enable tracking of conversion metrics and video recordings. 

What our clients are saying

“Everything Distinctly carried out was completed within the outlined timeframe, and they executed the work brilliantly, providing options and rationale – this was key, as we don’t have this skill set or knowledge in-house. ”

Persephone Fitzpatrick, Marketing Manager, Great Northern Hotel

“Rob and Sam were so helpful with the Percival team and with the project. They were highly communicative and supportive, as well as completed the project on time to the required scope.”

Guljeet Samra, Chief Commercial Officer at Percival

GA4 training case studies

Our GA4 training offerings

  • Virtual GA4 Training
  • In Person GA4 Training
  • Analytics Consultancy
Virtual GA4 Training Open Tabbed Content

Virtual GA4 training support

All of our sessions are tailored to you and your business. We have carried out a large number of GA4 training sessions over Zoom, Teams, Hangout and ensure all teams are engaged throughout.

Prior to the training sessions, we would touch base to understand what your objectives were, team size, priority conversions, main use cases for GA4 and more.

In Person GA4 Training Open Tabbed Content

In Person GA4 Training

Our analytics specialists find the most effective way of undertaking GA4 training is in person with clients. Whether you have a team of 5, 10 or more, we adapt our in-person sessions around your business needs. 

The day’s session is split up into two parts as we tackle some of the changes from Universal Analytics to GA4 as well as all of the new interface and potential reporting you can unlock for your business.

Analytics Consultancy Open Tabbed Content

Analytics Consultancy

Our analytics specialist can provide ongoing consultancy on how to improve your reporting as well as troubleshooting any issues your business may be facing. We can act as an extension to your marketing team and provide valuable outputs on how your website is currently performing and the return on investment you’re also making

Our GA4 training process

Discovery Call & Qualification

Every business has different needs when it comes to Google Analytics. This could be tied to particular website conversions, measuring traffic performance and ultimately trusting the data to make better business decisions. Running through your ideal scope for the training is crucial as we can provide a productive and engaging session for you and the wider team. All sessions are recorded (with consent) and can be used as an internal resource going forward.

Discovery Call & Qualification

Every business has different needs when it comes to Google Analytics. This could be tied to particular website conversions, measuring traffic performance and ultimately trusting the data to make better business decisions. Running through your ideal scope for the training is crucial as we can provide a productive and engaging session for you and the wider team. All sessions are recorded (with consent) and can be used as an internal resource going forward.

Virtual vs In Person

We're very flexible and accommodating when it comes to delivering GA4 training for clients. We provide virtual or in-person training for you and your wider teams to ensure you are equipped to utilise Google Analytics 4 effectively for your business. In-person training is the preferred option for many as teams can come together and ideate on what new reports they could create or how they could better analyse certain campaigns as a marketing function.

Post Training Support (Q&A)

When we conclude any GA4 audits and training for businesses, we provide a post-training support which covers the following; Q&A, exploration reporting, GA4 customisation and video resources for you to save and keep as an internal resource. This has been a popular option for many businesses as they feel more confident using Google Analytics after an additional 3 months spent with Distinctly.

Our GA4 training tailored to your CMS

Speak to a GA4 specialist

Frequently asked questions about GA4

What does a GA4 training agency do?

A GA4 training agency helps onboard and upskill businesses onto the new Google Analytics platform and provides clear guidance on the valuable reporting that is at your disposal.

At Distinctly, everything is tailored to you, the client, and how we can personalise your GA4 property to give you your data quickly and efficiently.

When do I need a GA4 training agency?

As the Universal Analytics deadline has now passed, partnering with a GA4 agency whether on an ongoing basis or across a short-term project is highly encouraged. The core activities that a GA4 agency would assist with is auditing your property to ensure your data is tracking correctly plus adding all of your conversions and creating added value reports that will help measure your website or campaign performance.

What is the best way to learn GA4?

Depending on where your business is based and the logistics, we love to carry out our GA4 training sessions. However, if this isn’t possible, we arrange virtual sessions for 2-3 hours at a time.

How long are the GA4 training sessions?

This is dependent on the scope and requirements from a business but a minimum duration for a GA4 training session is 2 hours. We’re aware Analytics can be quite an exhausting topic area so we like to break up and ensure teams are engaged throughout.

We also carry out all day sessions split into two halves and are more than happy to come to your offices to ensure everyone is on the same page.

What should I do about my Universal Analytics data?

Protecting your Universal Analytics data is very important and the deadline for this is July 2024. Exporting your data to either Google Sheets or your own custom database is encouraged – ultimately it’s dependent on what systems you have in place.

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