Preaching what we practise

Add negative keywords to your campaign from search query reports Negative keywords are keywords that you do not want your advert to show for. These keywords may have no relevance to the client’s products or services on offer or are simply something they do not want to advertise. If these crucial negative keywords are not […]

In this guide I’m going to explain how to relaunch and restructure your website from an SEO perspective. I’m also going to show you how it can all go horribly wrong if beforehand you don’t consider SEO or take the time to research, analyse and understand how your pages are performing in Google Analytics. But […]

PPC forecasting is an integral part of managing a paid search account. One of the most useful types of forecast is one which tells us how much we can spend based on our existing keyword list. Did anyone ever ask you ‘how much do I need to spend to get full impression share for my […]