Preaching what we practise

Le secteur des relations publiques digitales au Royaume-Uni, bien ancré et navigable, évolue en parfaite harmonie avec le paysage médiatique. Avec la banalisation de la presse people et des journalistes mieux préparés à recevoir des campagnes, le marché britannique offre aujourd’hui moins de surprises. À seulement 53 km de l’autre côté de la Manche, entrer […]

Amazon has become a critical platform for e-commerce businesses and Amazon Ads should be considered as part of any holistic e-commerce marketing strategy. Amazon Ads is relevant throughout the marketing funnel, from brand awareness to driving action. There are three main ad types on the platform, and this blog post will explore the benefits and […]

We’ve pulled together all the news you need to know on what’s been happening with Google, and search more generally, in July – so you can keep up to date! Google AI Overview occurrences dropping Bing’s growing search market share Google earnings report shows search revenue up 14% YoY Google is now showing Ads mixed […]

Crafting a content strategy that resonates with your audience is paramount to business success. But how do we ensure our content truly addresses user needs? The answer lies in user research – a powerful tool that uncovers invaluable insights about your target audience.  By understanding the intricacies of user research and its application, we can […]

The last year has seen digital PR campaigns take a bit of a backseat.  With budgets tightened due to the current state of the economy, clients across the board want more bang for their buck. As a result, clients are more hesitant to invest in campaigns, instead opting for less variable and ‘quick-win’ link-building strategies. […]

Spending on digital ads has soared in the UK over the past three years, reaching just shy of £30 billion in 2023: Digital Advertising Expenditure (UK) Source: statista.com This trend is expected to continue over the next five years, and while the reality is that over 90% of this continues to be dominated by a […]