The return of search term insight on Google Ads?
In September last year, Google implemented one of the biggest updates to it’s advertising platform ever, by significantly reducing the number of viewable search terms for campaigns. This meant that two thirds or more of […]
Does PPC Improve Organic Performance?
It is hotly debated how much impact a PPC campaign will have on organic performance, with many marketers believing that it will help, and just as many saying it won’t make much difference. This is […]
Understanding the Google Ads optimisation score
The importance of quality scores and Ad Rank across Google Ads campaigns has been well documented over the years due to their direct influence on CPCs. However, as machine learning begins to more accurately predict […]
How easy is it to track true ROI from PPC in 2021?
PPC has historically been a straightforward channel to track return on investment. You pay for a click, that person visits the website, and provided you have tags set up to fire on your most important […]
Is Pinterest finally catching up with its advertising competitors?
Over the last few years, Pinterest has been upgrading its advertising toolset. They’re now planning to release new services, along with improved updates to existing features. Pinterest Trends Pinterest Trends has been useful to marketers […]
Spotify Audio Ads – What You Need To Know
Since launching in 2008, the Spotify platform has seen significant growth with 345 million active users as of December 2020, making it the world’s most popular audio streaming subscription service. At present, the platform features […]
Farewell, Broad-Match Modified – The Latest Google Ads Announcement
A few days ago Google announced three big changes to Google Ads keyword match types, with the first to start rolling out in two weeks time. Broad-Match Modified Will Be Absorbed By Phrase Match The […]
Is it possible to launch a new product using just PPC?
Pay-per-click advertising (PPC) can be seen as the perfect way to push a new product out to market quickly. After all, it’s possible to reach vast numbers of people, using very specific targeting, in just […]