Understanding the Google Ads optimisation score
The importance of quality scores and Ad Rank across Google Ads campaigns has been well documented over the years due to their direct influence on CPCs. However, as machine learning begins to more accurately predict […]
How easy is it to track true ROI from PPC in 2021?
PPC has historically been a straightforward channel to track return on investment. You pay for a click, that person visits the website, and provided you have tags set up to fire on your most important […]
Is Pinterest finally catching up with its advertising competitors?
Over the last few years, Pinterest has been upgrading its advertising toolset. They’re now planning to release new services, along with improved updates to existing features. Pinterest Trends Pinterest Trends has been useful to marketers […]
Spotify Audio Ads – What You Need To Know
Since launching in 2008, the Spotify platform has seen significant growth with 345 million active users as of December 2020, making it the world’s most popular audio streaming subscription service. At present, the platform features […]
Farewell, Broad-Match Modified – The Latest Google Ads Announcement
A few days ago Google announced three big changes to Google Ads keyword match types, with the first to start rolling out in two weeks time. Broad-Match Modified Will Be Absorbed By Phrase Match The […]
Is it possible to launch a new product using just PPC?
Pay-per-click advertising (PPC) can be seen as the perfect way to push a new product out to market quickly. After all, it’s possible to reach vast numbers of people, using very specific targeting, in just […]
Google tracking tools you need to know about
It can be a daunting task to set up or troubleshoot your website’s tracking, especially when you have several conversion points, challenging-to-reach URLs, and multiple traffic sources to consider. It’s important you know what you […]
Digital marketing in 2021: the trends to look out for
While 2020 has been incredibly challenging for businesses, we have seen some trends and opportunities emerging – some in response to the new digital landscape we face. Here our senior experts share their predictions and […]