Why do Google Grants accounts now need professional account management?
In the early part of 2018, Google announced a number of significant changes to its Ad Grants accounts. Since then, the introduction of specific criteria and the added risk of advert suspension means that greater […]
The importance of daily PPC optimisation
Google Ads has increased its revenue from $16 billion in 2007 to a staggering $95 billion in 2017 – and this revenue figure will be even higher in 2018 and beyond. It is therefore of the utmost importance that […]
How to beat your closest competitor using Google Ads
Google Ads is a highly competitive advertising platform. Every time your ad is displayed, you take part in an auction whereby your ad is pitted against the ads of your competitors. It is therefore essential […]
Facebook audiences and how to use them
30% of the global population now use Facebook, with 2.2 billion people worldwide now using the social media platform. With the scale of the audience available, it has become imperative for businesses to utilise Facebook as a […]
How to design landing pages that convert
What is a PPC landing page? A PPC landing page is a web page designed to stand alone from your core website. Custom PPC landing pages run within a paid search campaign on Google Ads, […]
Google’s new responsive search ads – what impact will they have?
In July, Google announced the launch of their new responsive search ads which use machine learning to adapt your adverts to users’ queries, making for a more relevant and targeted message. The launch of these new […]
Why you should advertise on Bing (as well as Google)
You don’t have to think too far back in time to remember when Google was the only viable search option for advertisers. On the rare occasion you did speak about Bing (or MSN/Live Search), it […]
How to improve the quality of leads your website generates
Converting website visits into consistent enquiries can be a complex, time consuming task that requires a lot of testing. You’ll sometimes find that, even after your efforts to drive enquiries, your steady stream of leads […]