Tracking ROI From Your Lead Gen PPC
Committing to a new pay-per-click campaign can be daunting, particularly if your business sits in an industry reliant on lead generation rather than immediate sales. Take a solicitor for example – the process of moving […]
What Bing’s integration with LinkedIn means for advertisers
Late last year, Microsoft announced that it is launching a feature for its Bing advertising platform that will allow you to target users by their LinkedIn profile data – a move that will see them […]
Why do Google Grants accounts now need professional account management?
In the early part of 2018, Google announced a number of significant changes to its Ad Grants accounts. Since then, the introduction of specific criteria and the added risk of advert suspension means that greater […]
The importance of daily PPC optimisation
Google Ads has increased its revenue from $16 billion in 2007 to a staggering $95 billion in 2017 – and this revenue figure will be even higher in 2018 and beyond. It is therefore of the utmost importance that […]
How to beat your closest competitor using Google Ads
Google Ads is a highly competitive advertising platform. Every time your ad is displayed, you take part in an auction whereby your ad is pitted against the ads of your competitors. It is therefore essential […]
Facebook audiences and how to use them
30% of the global population now use Facebook, with 2.2 billion people worldwide now using the social media platform. With the scale of the audience available, it has become imperative for businesses to utilise Facebook as a […]
How to design landing pages that convert
What is a PPC landing page? A PPC landing page is a web page designed to stand alone from your core website. Custom PPC landing pages run within a paid search campaign on Google Ads, […]
Google’s new responsive search ads – what impact will they have?
In July, Google announced the launch of their new responsive search ads which use machine learning to adapt your adverts to users’ queries, making for a more relevant and targeted message. The launch of these new […]