What Google’s dramatic change to search query reporting means for the future of advertising
At the start of September, Google started informing advertisers that it would no longer be reporting on all search queries which had triggered their adverts. It was a very quiet announcement, just a notification on […]
Beyond Google – Should you be considering other platforms?
Whilst Google remains a key player in the digital marketing landscape, its dominance has seen a significant challenge from the likes of Facebook, Amazon and a host of other platforms. So, should you be considering […]
Are monthly PPC budgets outdated?
Pay-per-click is a reactive industry by nature, you put a campaign live and within a few hours you’ve got enough real time data to start making changes based on performance. It therefore makes it a […]
Launching a PPC campaign in a competitive industry? Here are some things to consider.
Launching a new PPC campaign can be an addictive process. The ability to finalise a new product or service and quickly have people flooding your website for that offering is exciting. But there are things […]
PPC and Covid-19
For a lot of businesses, these past three months have seen the biggest ever shift in user behaviour. Coronavirus has been devastating in some industries, whereas for others it’s presented unexpected opportunities and forced them […]
Is it worth bidding on your competitors?
Achieving high rankings in Google SERPs is an art that comprises tactics, strategic planning and – in many cases – patient determination. However, while SEO is all about the long game, PPC allows you to […]
Creating a PPC ad copy test plan
Creating a test plan is a vital step towards improving results for any digital marketing campaign. Conducting experiments, in this sense, removes guesswork by providing quantitative reasoning behind your strategy. Smart marketers understand why testing […]
Google extends same meaning matching to phrase and broad match modifiers
In late 2018, Google made an unprecedented change to its keyword matching on Google Ads, allowing machine learning to identify queries which had the same meaning/intent, but were entirely different to the keyword you had […]