Spotify Audio Ads – What You Need To Know
Since launching in 2008, the Spotify platform has seen significant growth with 345 million active users as of December 2020, making it the world’s most popular audio streaming subscription service. At present, the platform features […]
Farewell, Broad-Match Modified – The Latest Google Ads Announcement
A few days ago Google announced three big changes to Google Ads keyword match types, with the first to start rolling out in two weeks time. Broad-Match Modified Will Be Absorbed By Phrase Match The […]
Is it possible to launch a new product using just PPC?
Pay-per-click advertising (PPC) can be seen as the perfect way to push a new product out to market quickly. After all, it’s possible to reach vast numbers of people, using very specific targeting, in just […]
Google tracking tools you need to know about
It can be a daunting task to set up or troubleshoot your website’s tracking, especially when you have several conversion points, challenging-to-reach URLs, and multiple traffic sources to consider. It’s important you know what you […]
Digital marketing in 2021: the trends to look out for
While 2020 has been incredibly challenging for businesses, we have seen some trends and opportunities emerging – some in response to the new digital landscape we face. Here our senior experts share their predictions and […]
Finding new customers with Facebook Lookalike Audiences
The Facebook Ad platform is a powerful tool for reaching customers across a wide range of different audiences on Facebook and Instagram. At a basic level, businesses can target fans of their page, users who […]
Need to target specific job titles or functions? Here are your options.
The ability to target people by the characteristics of their job is a great selling point for any advertising network. Still, surprisingly there’s very little made of this functionality in most cases, which leaves a […]
What Google’s dramatic change to search query reporting means for the future of advertising
At the start of September, Google started informing advertisers that it would no longer be reporting on all search queries which had triggered their adverts. It was a very quiet announcement, just a notification on […]