There was a time, many years ago, when this blog post wouldn’t have been necessary. The phrase ‘press release’ carried a certain gravitas by itself – it would swagger its way confidently to the top […]
A positive news story can prove to be extremely beneficial for a business. Through a piece of positive PR, your business stands to attract: An immediate return through brand awareness Traffic to your company website […]
If a company is interested in exploring how to further its digital reach through online news publications and social media, the focus will initially be on what new content can be created to act as the link […]
What is digital PR? There are two core elements of Search Engine Optimisation (SEO): On-page optimisation Off-page optimisation Activity that is carried out on your website to improve performance – such as recommending coding changes, […]
Key to influencing a prospective customer’s decision making process is your Google My Business (GMB) profile – notably, the reviews presented within. A recent study found that eight out of 10 millennials would never buy […]
There are multiple avenues to explore when you are planning to market your new brand or business in the digital landscape, but an effective method marketers return to time and time again is influencer marketing. […]
With the ability to search for brands and products on a mobile device anywhere and at any time, consumers are becoming increasingly likely to make their final purchasing decision based on what they see after […]
Are you struggling to generate ideas for future digital PR campaigns? Maybe you want to simply streamline the ideation process? Adding structure to your ideation sessions or brainstorms can not only create a more time-effective session, […]
The term ‘digital PR’ is now synonymous with SEO companies and digital marketing agencies alike. Essentially taking the principles of traditional PR and applying them to the online space – with a focus on providing […]
